Web Promotion Articles

What You Need To Know About SEO Web Design

What You Need To Know About SEO Web Design

 by: Glenn Ford

SEO web design usually helps a site to maximize on traffic from search engine queries.

As the name suggests this is web design with SEO (search engine optimization) very much in mind. It is possible to get involved in numerous SEO activities without paying attention to web design and end up in a situation where your efforts are not as effective.

SEO Web Design Will Impact On The Duration Visitors Spend On The Site

The duration that a visitor will take at your site is critical and will usually have a very high impact on the revenue and success of your web site. SEO web design will usually have a high impact on this. The longer a visitor stays at your site, the higher the chances of them impacting on your revenue by either purchasing something or clicking on one of your PPC ads displayed on your site.

Once the SEO activity has gotten a prospect to your site, the quality of your web design will decide how long they spend and also whether they will ever return again. Good SEO web design means that your site will load swiftly on your visitor’s browsers. Good SEO web design will also ensure that your site is easy to navigate and finding stuff will be extremely easy.

SEO Web Design Ensures Repeat Visits

A very important part of any SEO campaign is maximizing on the number of repeat visits to a site. This is very important in ensuring that one sustains the high and increased numbers of visitors that they get from SEO activities. Your SEO design should ensure that each visit is such a pleasure that your visitors are much more likely to come back. In addition your SEO web design should also include a system or method of capturing email addresses of as many of your visitors as possible so that you can send them follow-up emails later t remind them about your existence and get them to return again and again. All this should be done and executed as creatively as possible.

There is little doubt that good SEO web design is critical to the success of any site.

Add comment September 8th, 2006

How to Get Your Website Listed in DMOZ

How to Get Your Website Listed in DMOZ

 by: Monia Hassan

It sometimes not very easy to get a website listed in DMOZ, although it helps in achieving higher search engine ranks especially in Google so its importance should not be neglected.

Through this article I will provide guidelines on what you should do while submitting your website to this directory.

What is DMOZ?

DMOZ is an important directory also known as The Open Directory Project (ODP), classified into different categories full of websites.

Getting listed is free in this directory where pages are manually reviewed before inclusion.

Benefits of DMOZ listing

Since page rank is a significant factor for high search engine ranks i.e. the higher the page ranks the better the chance Google finds your web page.

DMOZ has a high page rank therefore it helps a website page rank value leap to higher levels.

Huge number of websites is in queue for editor’s review; therefore it takes a long time to see listing results due to limited editors for each category.

We ask ourselves sometimes why our website is rejected by editors, what has gone wrong when everything done seems so right.

In order to know that the delay is not your fault, concentrate on submitting website in the most appropriate category because submission in different category from what your website talks about will lead your website to be improper place for review, what happens next is the editor transfers it to somebody else & the process goes on until the it reaches its category which might take very long time.

Also sites with unique quality content are included therefore you should put emphasis on placing text content with relevant keywords otherwise site could be subject to rejection.

Rejection of a website could sometimes not be notified, to know whether your website is accepted or not, check by typing URL address & see results.

DMOZ editors are always seeking out useful websites for review so once the above guidelines are followed properly this means you have done your best, so leave the rest to them.

Add comment September 8th, 2006

Search Engine Benefits to Article Marketing

Search Engine Benefits to Article Marketing

 by: Tinu Abayomi-Paul

You’ve probably heard by now that article marketing can help you build links back to your site.

But there’s a lot more to it than that. Articles aren’t only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that’s what we’ll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let’s start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don’t undergo this process. So make sure you’re not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you’re submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don’t think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you’ll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

Add comment September 8th, 2006

Search Engine Metrics Organic Search vs. Paid Placement

Search Engine Metrics Organic Search vs. Paid Placement

 by: Lawrence Deon

Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to (SEMPO) the Search Engine Marketing Professional Organization.

Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.

According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey. So that being the case, whatever your promoting you’ll want to make sure it can be found on the first page of the search engines results page.

The reason is numerically simple. An Iprospect Survey in 2002 reported that 78% of web users abandon their search if the first 3 pages don’t provide an answer to their question, and 28% don’t scroll past the 2nd page of results. Source: Media Post article reporting results of Spring 2002 IProspect survey.

Combine those facts with the Internets explosive growth rate of 1.8 Million people worldwide going online every week for the very first time, Source: Official Guide To Internet Promotion and you can soon appreciate what a top 10 ranking can mean to you.

Google receives approximately 39.4% of all search engine traffic. Yahoo receives approximately 30.4%. They’re simply the largest search engines being utilized online today.

Bringing up the rear is MSN at 29.6%, and AOL 15.5% then Ask Jeeves with 8.5%. Source: Nielsen//NetRatings January 2004

How much traffic is that? Well, Google and its partner sites were reporting a whopping 250 million searches a day in February 2003.

Overture and its partners were reporting over 167 million searches per day. Inktomi reported 80 million followed by LookSmart with 45 million per day.

FindWhat reported 33 million while Ask Jeeves reported 20 million, Alta Vista reported 18 million and finally Fast reported 12 Million searches per day. Source: Searchenginewatch.com 2004.

With all said, you can easily see how your search engine rankings are directly proportional to the traffic your web site receives, and your site traffic is directly related to your potential to profit online.

Oh, and in case your wondering how much money is spent online; a recent Forrester Research Report indicated that online spending reached $95,700,000,000 million in 2003!

That’s a cool 95.7 billion dollars. Projected online spending is estimated to grow to $229 billion in 2008! A whopping 139% increase in online spending! Source: Forrester Research

Now with these facts in mind I’m confident you can clearly see what a top 10-search engine ranking can mean for your bottom line. Although it does leave a question unanswered in my mind, what has a higher ROI organic search engine optimization or paid search?

According to SEMPO’s key analysis, the U.S. & Canadian SEM Industry Size Estimate by tactic in 2004, organic SEO accounted for 12% of the market share or $492,057,200 while Paid Placement accounted for $3,341,878,176 or 81.8%.

Interestingly, 9 out of 10 respondents are actively engaged in organic SEM marketing programs accounting for 89% of the respondent advertisers. This trend can be contributed to the average cost of popular keywords continuing to escalate.

If the escalation continues to rise it could make paid search engine advertising exponentially cost prohibitive for all but the largest advertisers the 900lb gorillas!

Simply put, ROI is outpacing inflation: SEMPO’s key analysis indicates advertisers could afford to pay on average 33% more for their keywords and remain profitable, while they say prices have gone up 26% on average in the last 12 months. That’s leaves a 7% advertising margin to maintain current profits for 2005!

SEMPO’s data also noted that advertisers will get smarter about managing their paid placement programs before they cut back on spending.

This is also consistent with a report released by Nielsen/NetRatings indicating that the growing demand for search engine advertising is outstripping the supply of currently available advertising space.

These findings seem to indicate the inventory of keywords is approaching a critical demand problem however; most advertisers felt they still have some degree of price flexibility in their paid placement programs before they will reach the threshold of diminishing returns.

Is there any wonder why organic search engine positioning has gained popularity for online marketers in 2004? Could it be higher (ROI) return on investments?

SEMPO also cites that 43% of advertiser respondents have shifted their budgets away from other marketing programs for Organic SEO.

So what does it all mean? Let the numbers speak for themselves.

Organic SEO is undeniably gaining favor over the lower ROI paid advertising. This is evidenced by virtue of the fact that paid advertising is becoming less profitable.

Although paid advertising will continue to hold a large portion of the market share, as paid advertising returns diminish and keyword costs soar my early 2005 forecast is for the materialization of a progressive organic SEO market trend to facilitate the need for advertising space.

Add comment September 8th, 2006

The SEO Benefits Of Link Building

The SEO Benefits Of Link Building

 by: Peter Velikanov

If you are a Webmaster looking to break in on the benefits derived from link building then you are not alone. Thousands of webmasters just like you, each day, are attempting to establish a strong link building net for myriad reasons. Why? What is it about link building that has got webmasters scouring the Internet looking for a way to establish links with other, similar websites? The reasons and vast benefits of link building are described below:

• More Traffic to Your Website:

First, the biggest benefit from link building is, of course, and increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other website benefit from the transaction. For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites the better as it gets your website out there and noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.

• A Higher Search Engine Ranking for Your Website:

Search engines determine the popularity of your site based on a number of factors, including how many links are directed to your website. The more links pointing to your website on the web, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.

• An Increase in the Informative Nature of Your Website

If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do. Plus, for those individuals that are interested in your website and don’t know where to look for similar websites, you afford them the convenience of easily finding such sites—a convenience that the visitor is sure to remember.

• Linking Increases the Credibility of Your Website

If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Why? Due to the fact that other, reputable websites are linking to you, your site’s credibility increases because visitors realize that other webmasters deem you a credible source on the Internet. Finally, credibility goes a long way in many Internet communities—people will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.

• Establish Connections within the Internet Community

By engaging in Link building, you can increase the number of people you reach. Link building, in and of itself, is a form of free advertising—for every link you establish; you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website. Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.

• Suggest an Affiliation with other Websites

Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to you—an illusion yes, but a powerful one indeed—one that increases your credibility on the Internet, as well as your ability to be recognized.

Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign started—the sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.

Add comment September 7th, 2006

How Do I Promote My Website?

If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard you need to submit to search engines, but which ones? How many? The more the better, right?

Wrong. In fact, if you have been trying to promote your website by making sure that it is listed with each one of the 500-plus search engines out there, you have only been wasting your time.

Add comment September 7th, 2006

How to Select Correct Keyword Phrases

How to Select Correct Keyword Phrases

 by: Phillipe Wu

In order to get top ranking in major search engines, the basics are getting the best possible contents for the site and search engines will pick up well-edited websites and furnish them to surfers through their related keywords by means of sophisticated algorithm that generates rankings.

Therefore, targeted clients, keyword and keyword phrases that reflect what clients are looking for and what the company’s major products are should be well chosen before the actual construction of any website. These carefully selected keywords or keyword phrases should be strategically placed all over your website should you hope your site be ranked by search engines.

However, it is usually not easy enough to grab a few good keywords that will represent company’s products and services. The following methods are proven ways to catch a head start.

1. Start imitating what potential clients will think

Always try to thinks like you clients, if you were them will type of words will you use to locate your products. Business conversations and meeting memoirs are good records are good data where correct keywords may be filtered out.

2. Make good use of related catalogues

Company catalogues and adverting literatures should be studied for popular keywords that clients are familiar with in business transactions. Repeated product names are certainly the one you should pay special attention to.

3. Keep a watchful eye upon the competitors

Track your competitors’ websites that are ranking well. Make sure what kind of keywords they are making use of and use them in your site if necessary.

With the methods listed above, you should be able to work out some useful keywords.

But further attention ought to be in place as follows

1 Use different combinations of keywords through good blending of words in their single or plural forms, synonyms, short forms and even misspellings.

2 Use well targeted keywords instead of general keywords. Use the word “mouse” instead of “computer peripherals”. Keywords too general will miss clients after all. In this case, more accurate and descriptive keywords such as optical mouse, wireless mouse or blue tooth mouse should be given enough consideration.

3 Avoid using single keyword. Single keyword carries the toughest competition and the least serious clients response. Search results will get blurred if single keywords are used.

4 Do not use keywords with copyright to avoid unnecessary legal accusations.

Keywords selection is the primary links of good search engine optimization. Time and experience are needed to study them fully.

Add comment September 7th, 2006

Froogle Feeds For Shopping Sites - Step By Step Process

Froogle Feeds For Shopping Sites - Step By Step Process

 by: Harekrishna Patel

Google created a shopping search tool called “Froogle”. It has been called one of the most innovative price conscious tools on the Internet. Using the same technologies of Google.com, Froogle employs direct data received from merchants and through web crawls alone. Depending on the successes of the beta testing phase will provide adequate information as to whether Google continues with Froogle.

Froogle is different from most other price engines in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a “data feed”) and be included in the Froogle engine. Froogle uses Google’s technology to search specific product information so your products can easily be located.

Froogle Advantages:

• Froogle is on the Google home page

Millions of shoppers go to Google each day and many are actively looking for the products that you are selling.

• You can list your products on Froogle for FREE

Unlike other shopping sites, Froogle costs nothing. There is not spending account to set up. No cost-per-click. No cost period.

• You control your product info on Froogle

Froogle’s data feed lets you maintain the accuracy and freshness of your product information. This ensures that your product information is also current.

Client site requirements for SEM experts:

1. Site URL

2. Should be listed products on clients’ site with its price, item no.

Add comment September 7th, 2006

The Hottest New Advertising Craze To Hit The Internet - Pixel Ads

The Hottest New Advertising Craze To Hit The Internet - Pixel Ads

 by: Rebecca Gilbert

Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.

I generate traffic to my website through traditional channels such as writing articles, submitting to directories, link exchanges, Search Engines, etc. I also have supplemented this traffic through paid advertising methods such as Pay per Clicks (PPC), paid inclusion, and banner rotations to name a few.

I remember a few years ago when I could target a high traffic keyword through the Pay per Click search engines for .01 cents a click. Wow! Those were the days. Now, you’re lucky to get that same keyword for less than a $1.00 a click.

While some of these advertising methods bring decent traffic, most are becoming oversaturated with advertisers, which automatically brings the price up and the effectiveness down.

Recently, I stumbled across another advertising method that is affordable (and sometimes free) that is highly effective. In fact, I’m seeing these sites Alexa rankings shooting from 800,000 to the 1,000’s in less than a months time. The upward trends on the Alexa charts are without a doubt astonishing.

This new type of advertising is called Pixel Advertising. Go to any of these pixel websites and you will see a multitude of small boxes. Each box is usually equal to a 10 x 10 pixel in size. The costs of renting these boxes are ranging from $5.00 a box to $25.00 a box, and some of them are actually free. Simply select the quantity of boxes you want and upload your image.

The “BEST” part of this is that your image will stay on that site for up to 10 YEARS!

The demand for this type of advertising exposure is in high demand and these sites are popping up all over the Internet. My suggestion is to find one of these sites that are just getting started and offering the free or low cost pixel boxes. (Example: http://www.best-pixel-ads.com)

Get your image on these sites and sit back and wait approximately a month for the traffic to get going good. As the traffic surges, the free spots will not be available any longer and the cost of the pixel boxes will rise.

You have nothing to loose and absolutely everything to gain. This type of advertising is sure to get oversaturated and less effective over time, but at the moment, it’s the cheapest most effective advertising method on the Internet today.

Add comment September 7th, 2006

Generate Huge Profits By Increasing Sales Conversions

Generate Huge Profits By Increasing Sales Conversions

 by: Tina Valiedi

Increasing the number of your sales conversions is critical to ensuring the success of your business because every customer you turn into a buyer affects your bottom line. As an example if you have 100 potential customers examine your product and 5 of them end up making a purchase, then you have a sales conversion rate of 5%. Knowing these numbers helps you to analyze your business and its potential for growth.

The first thing you need to do is calculate the current rate of your sales conversions. You should collect this data over an extended period of time to gain some real information about who your customers are, what your strongest sellers are and when you make your most sales. Collecting this data over a short period of time can skew the data.

Find out what the average or standard sales conversion is for your particular industry as this will help you to work out how you are performing compared to your peers. Some industries don’t collate this kind of data and if this is the case this is not a bad thing as it means you will one step ahead of your peers.

Next, examine how your competitions are marketing and look at why some marketing strategies work better than others in terms of sales conversions. This will help you work out what will work for your, so you don’t need to unnecessarily waste your own time and money - after all, why not learn from the mistakes of your peers. Once you know this information you can work towards increasing your own sales conversions.

With this data you can begin to increase sales conversions for the advancement of your business. Firstly, analyze what products or services are your weakest and your strongest sellers. Look at the ones that can be improved and work out why some do well and others don’t. You should start with the strongest sellers.

How effectively you market your product to potential customers is the key to a successful increase in sales conversions. So by using your strongest seller and marketing it effectively and keeping a record of your progress you will be able to examine what works and what doesn’t.

Keep in mind that this is a steady process that takes some quality time to achieve success. Increasing sales conversions will give you not only an increase in profits, but also will help you maintain awareness of target markets.

Add comment September 7th, 2006