Web Promotion Articles

Reciprocal Linking

September 8th, 2006

Ideally you don’t want to be in the position of having to email other webmasters asking if they’re interested in reciprocal links. You want your website to be such that people will want to link to it, whether it be because of a cool feature, generous affiliate program, whatever. The problem is unless you have at least some sites linking to you you’re not going to get noticed.

In short, if you have a fairly new website you’re going to have to email other webmasters and ask if they’re interested in reciprocal linking. So how to you go about finding suitable websites?

Here’s one of the methods I use:

Let’s say I created a website about killer whales. The first thing I do is a google search on killer whales.

Next I take the first website that’s listed and do a google search on it’s url. So if the first website’s url is “www.allaboutkillerwhales.com” I would copy and paste that url into the google search box.

One of the nifty things about Google is that if you search on a url it’ll give you an option of finding pages that link to that url. So continuing the example the above the next thing I do is click on “Find web pages that link to www.allaboutkillerwhales.com.”

Now I have a list of urls that have links to a site about killer whales. I can email these sites and ask if they’d like to link to my site.

But it doesn’t stop there. When I find a web page I can also use Google to find similar pages. These similar pages are likely to also be suitable candidates for reciprocal linking.

Finally I repeat the process above for other websites I found when I searched for “killer whales.”

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Entry Filed under: Traffic Building

Reciprocal Linking

April 8th, 2006

Reciprocal linking is considered by many people the most effective way to increase traffic to your website. You often get hits from the web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine rankings.

What is a reciprocal link?

A reciprocal link is a link to a website that carries a similar link back to your own website.

A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o’kay with the possibility of a viewer leaving your site to take a look at your linking partner’s site.

What a reciprocal link is not…

A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!

A great way to find sites that might like to link to your site is to use Link Finder at http://siteowner.bcentral.com/linkfinder.cfm Here you can check for links to your competition or other sites that are related to yours.

*Getting back to finding those broken links…

You can find broken links, spot bad HTML code, check browser compatibility, find slow-loading pages, and check your spelling at http://www.netmechanic.com/cobrands/zd_dev/

By utilizing reciprocal linking strategies, you can enhance your web presence. Take advantage of these tools and start climbing to the top!

About The Author

Discover proven methods of converting website visitors into paying customers! Pick up your free epackage at http://www.govisitors.com. And be sure to utilize the resources page for free articles, ebooks, and other information, that can help enhance your marketing campaigns.

© Jason Blackston

Entry Filed under: Traffic Building

Reciprocal Linking

January 23rd, 2006

Do not pay anyone or any service to submit your website to major search engines.

They will just enter your site using software designed to do this, which is something you can do for yourself. This type of software is rather inexpensive; in fact many hosting services include this service.

Better yet, exchange links with other websites. Search engines ‘rank’ your site according to the number of hits it gets. You can improve your ranking by having your website URL posted on others.

When another website that has your URL on it is ’spidered’ by a search engine, it will pick-up your site as well. If this other site has a high ranking, so will yours.

There are many methods to do this. One is reciprocal linking;

Go to a search engine and find websites that are similar to yours. Locate the email for the site’s webmaster and send them an email, asking them if they would be willing to exchange links.

Set-up a separate page on your website to post the links of those who have given you their permission to do so. Make a link from your front page to this page so visitors have the option of viewing these other links. You can do this on your front page, of course, but there might not be room and it might be a bit distracting.

You may also want to set-up a page with a link that will allow visitors to submit links to your site.

You may wish to check these other sites, from time to time, to be sure the link exchange is truly reciprocal.

Before you do any of this, be sure your website is ‘optimized’ for search engines.

Again, do not pay anyone to do this for you. There are plenty of places where you can get this information for free!

Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://www.moondoggy.biz

Entry Filed under: Traffic Building