Archive for September, 2006
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
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September 9th, 2006
Three Little Known Tips For Keyword Optimnization
by: Alden Smith
When a user enters a search term, or keyword phrase, at a search engine, regardless of whether it is Google, MSN, Yahoo! or AltaVista, the engine runs through the billions of pages in its database and awards each page a “relevancy score”. The higher the score, the higher the listing will appear on the results page. If your site doesn’t contain the keyword used by the searcher, the only score it’s going to get is a zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites.
There are three ways to figure out which keywords work the best for your particular site:
1. Check Your Competitors
2. Check the pay-per-clicks
3. Use specialized tools
Checking your competitors is the easy way to find out what ranks them higher than you for your particular niche. Simply do a search on one of the search engines for your best keyword, and go to the top five sites on the results page. When visiting, check the page source by going to View-> Page Source. This will open up the HTML file of the site you are visiting. In the head portion of the page (it’ll be the first thing you’ll see) look for the phrase “meta=keywords content=”their keywords here” (It will be enclosed in ) and this will give you a list of their top keywords. Keywords should be listed in this meta tag with the highest ranking keyword first. One very big advantage of doing this research is that it gives you an idea of how your competitors have optimized their pages, and if not done properly, you have the advantage in doing your own pages in the proper fashion.
Checking the pay-per-click sites such as Overture or FindWhat will also let you see what keywords people are bidding on. The downside is that they require you to open an account, and it may cost a few dollars, but it is worth the extra expense to be able to check bids on PPC. Googlefight is also a good resource to find which of two keywords are more relevant. Although limited in use, it is rather fun to play with, and gives relevant reports.
Specialized tools are the best way to check keywords for popularity and competition. Wordtracker, a paid subscription site, is an invaluable resource for researching top keywords. At $250 USD a year, it is not cheap, but the time saved and excellent returns are worth the investment. Wordtracker has a free trial search that can be used, although it is somewhat limited in return of relevant keyword phrases. You can also purchase a subscription for monthly, weekly, and daily. Daily fees are about $8 USD, and is a worthwhile investment. A lot of research can be done in 1 day, and if you are prepared with basic keyword brainstorming, you can get a lot done in a day’s time.
As you build your keyword list from your root keyword, be mindful that when people search for product to buy, they generally use two to three phrase search terms. If they are doing research, they will search with the root word. For example if I wish to research “flowers” then that is the term I will input into the search engines. If, however, I am looking to purchase, I would use the term “buy red roses” or “buy cheap bouquets”. With careful planning and taking the proper amount of time to research root keywords, you can be successful with the proper optimization of your web pages.
On my website, http://www.for-the-record.biz, there are more articles for the beginning marketer - everything from beginning to learn CSS to search engine tactics.
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About The Author
Alden Smith is an award winning author who has been marketing on the internet for over 7 years. His site, http://www.for-the-record.biz, is loaded with articles and information for the beginning blogger and internet marketer.
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Permanent link to this post (667 words, estimated 2:40 reading time)
September 9th, 2006
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.
(1098 words, estimated reading time: 4:24 ) read the full post...
September 9th, 2006
7 Ways to Increase Web Traffic
by: Terrence Drumm
Every website needs traffic, in order to get traffic people need to know and find your website. There are many ways to increase traffic some free some cost. But like anything else word of mouth is the best. Here are 7 ways to increase Traffic cheaply.
1) Submit your website to search engines preferably the major engines such as google and yahoo. Google has a free submission and Yahoo has a free and payed submission depending where you want placed but there are better ways to spend that money so use the free.
2) Submit your website to free directories such as http://dmoz.org/. This increase your link popularity which increases your odds of having higher listings on search engines that rate based of off link popularity such as google.
3) Get involved in a free link exchange.
4) Write Articles and offer them up for reprint with your resource box. Doing this increases your link popularity plus adds your link to many other sites that use your content.
5) Use rss, lots of people are now using rss readers. Using rss allows them to be updated when you change your website rather than them having to stop in to check whether or not you have updated.
6) Pay-per Click ads are the only real cost I would recommend using if you have the money to spend on them. There are a number of businesses out there that offer this, the best ones are Overture and Google’s adsense.
7) Join a discussion board with similar topics and put your address in your signature this way they will see your signature and may be interested and click and explore your site, even if you don’t get any clicks from the forum you will still get a increase in link popularity.
This article may be reprinted and distributed freely as long as credit is given and the article remains unchanged.
For more business and website information vist www.thetdog.com
Permanent link to this post (346 words, estimated 1:23 reading time)
September 9th, 2006
Business: Deliver Safe Information
by: Bob Power
Businesses that are not using feeds today, as part of their marketing and advertising plans, will soon do so, or should thinking of implementing them soon. Although this is a fairly new communications tool it is growing rapidly. The reason is that the information gatherer, consumers, etc., are or will be using >readers to view information. The main reason is that information can be viewed with No Spam, No Junk Mail and No Viruses threats.
Don’t worry, if you think you are behind the times, because you are not. People are just starting to get wind of the “Feeds Method” of gathering information. But if you prepare now, there’s a good cahnce you may be well ahead of your competition.
The good news is that feeds are good for any size business, even if you don’t have a web site. Companies such as ours provides for any size business, online or offline, big or small, to get their information to their customers safely.
The big reason feeds are becoming so popular is that there is no transfer of information to the user’s computer. Unlike e-mail there is no data sent to the user’s hard drive. The user cannot be spammed or sent junk mail or download a virus using a feeds reader. The feeds reader user, your customers etc., controls the information they view.
Business finds it exciting because people will use the feeds reader to gather information and stay updated on products, services and information they have an interest in. Some businesses that have been using mailing lists, have been frustrated in the last couple of years with the increase of spam and junk mail filters. Many of their customers simple do not receive or read the messages sent because the filters read the mail as Spam or Junk Mail and most times deleted.
As well small, and home based businesses, can now get equal billing with the world’s largest companies. On our site we list the smallest company with the biggest. It’s up to the user which feeds they enter into their reader to view.
How It Works
Consumers, or web surfers use a reader to view feeds. Let’s say a consumer visits your web site and you have a feed for them to use if they wish. You would list the feed URL for them to copy and a small icon theat indicates if it is an RSS or XML file etc. They copy and paste the feed URL into their reader an view you feed. The feed has one or more items. each item has a title, such as “ABC Home Decor”, a small description such as “Visit our store or web site to get 40% off all in stock furniture”, and a link to the page you want your visitors to view on your web site or if you don’t have a web site a page we would provide you.
The feed itself, that can contain one or many items, is a basic file. It is a RSS or XML file, that is stored on your server or on ours. The file is read with a reader by the consumer. The file is not a web page but similar to an e-mail message without the data transfer to the user’s computer.
You can update the feed 24/7, thus having the most up to date information on hand for the viewer of the feed. Whether you run a large online or offline corporation, a small business in a small town, or a home business, you can update your customers and potential customers immediately and 24/7.
You can have a free reader customized with your feed included that you can give away, even if you don;t have a web site.
The Bottom Line
Really you don’t need to know how feeds work, unless you are going to do it yourself. Simply understand that feeds are an exciting new communication tool that anyone can use. They are safe, and can be updated in real time. Feeds are easy to add to readers and easy to implement on your web site or from your offline business. They are something you should seriously consider for your business.
Try out feeds and how they work with our free reader at 1feed.com.
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About The Author
Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is the president of 1Feed.com and Clubrss.com, both of which is deducated to the education of feeds.
These articles my be reproduced exactly as shown above. No revisions or changes are permitted.
support@1feed.com
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Permanent link to this post (770 words, estimated 3:05 reading time)
September 9th, 2006
The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:
Indexing Tip #1:
Never launch a new site with a lot of back links. Build natural links over weeks and months.
Let’s face it, there is no guaranteed method of getting indexed by Google fast, and buying links from high-ranking sites does not guarantees anything either.
(609 words, estimated reading time: 2:26 ) read the full post...
September 9th, 2006
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.
TOP TIPS FROM OHIOHELP.NET
I. CLASSIFIED AD PLACEMENT
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September 8th, 2006
When the movie Spanglish hit the screens in 2004, it was dubbed “A comedy with a language all it’s own.” I don’t think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
In the movie, Adam Sandler’s household needs a housekeeper. Enter Flora - a Spanish woman who is unable to speak a word of English. They have to figure out how to communicate.
(372 words, estimated reading time: 1:29 ) read the full post...
September 8th, 2006
No matter what business you are in there is a high chance of failure. Why? Because most people don’t do the research and keep the right focus needed to succeed.
There are only 3 Keys to pay attention to if you want to thrive in the business world. The beauty of these keys is that when you master them you can always do well. If your current business ends up failing or your industry dies off it won’t matter. You are your greatest asset and you can start over and build a new successful business.
(833 words, estimated reading time: 3:20 ) read the full post...
September 8th, 2006
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.
(525 words, estimated reading time: 2:06 ) read the full post...
September 8th, 2006
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