Ideally you don’t want to be in the position of having to email other webmasters asking if they’re interested in reciprocal links. You want your website to be such that people will want to link to it, whether it be because of a cool feature, generous affiliate program, whatever. The problem is unless you have at least some sites linking to you you’re not going to get noticed.
Add comment September 8th, 2006
Inbound Links to Your Website for SEO
by: Deepak Dutta
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless - it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
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About The Author
Dr. Deepak Dutta is the creator of SemanticBay.com - an interactive social network website based on user shared text and picture contents on any topics. Website creators, publishers, and maintainers can promote their websites at SemanticBay.com using website articles. Users can join for free, invite friends, maintain buddy lists, rate contents, comment on contents and earn points.
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Add comment September 8th, 2006
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine’s and especially Google value backlinks to your website as an indicator of your website’s importance. If a large number of webmaster’s have decided to link to your content then you must be an important information hub in your target keyword marketplace.
Link Popularity Checker
Add comment September 8th, 2006
Do Search Engines Level The Playing Field?
by: Jamey Perkins
As a small business owner on the Internet, I started out like many others. I built a website, and then waiting for traffic to come flowing in. Much to my dismay, that never happened. Nobody came to my site, and that meant, nobody bought my product. The problem is that I didn’t do my homework before jumping into the Internet market.
The Internet is a constantly changing environment, and growing every day. My small little website was no match for the competition, and I had to do something to bring more traffic to my site.
I began looking at different marketing techniques. Things like buying ad space on larger websites that had more traffic. I also looked at such things as sponsorships, and even email campaigns. The results of my investigations into Internet marketing were just not in my favor. I was just a small business, and to place ads on large websites is very expensive. Sponsorships were also expensive, and email campaigns showed very little potential, as they are usually thought of as spam and discarded. I had to do something else, and it had to be something that a small business like mine could reasonably afford.
I discovered search engine optimization. It was a means of making changes to my website that would better suit the desires of large search engines. Since it is free for people to find a website in a search engine, and free for me to be there, this seemed to be my best alternative.
I began my research into search engine optimization (SEO), and discovered that I had much to learn. It was going to take some time for me to do everything that I needed to do, but it was certainly better than losing all that I had invested so far.
I started by adjusting my website to fit the known standards of most search engines, and then began a link campaign. I distributed hundreds of free links, as well as purchased a few for a fair price. I wrote articles and newsletters. I even joined SEO discussion forums, and participated in topics about search engine optimization. In the end, my efforts started to pay off. Traffic started to flow in, and I began to get a few sales.
All of this started to make me think. What if there was no such thing as a search engine? Could small businesses like mine even compete with large companies? For most of us, it would be entirely too expensive to even attempt. Big corporations would have far more money to use on advertising, and “Internet real estate” would be far more expensive, as it would be the only real means of advertising. My conclusion is that search engines sort of level the playing field between small businesses and large companies. They give a small business the ability to have a chance at competing for traffic on the Internet.
Most of us start out with a dislike for search engines. We get discouraged because so many other websites rank higher than ours. However, there is a way for us to compete with those websites, and it means taking a little time in optimizing website content and links for search engines. With a lot of education, and some good SEO techniques, small businesses can compete, and they can bring in traffic.
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About The Author
Jamey Perkins has spent the last few years working in website design at http://www.siteexpressions.com. He is currently studying SEO techniques to further provide better service to his web design clients. You can visit his website on Search Engine Optimization at http://www.optimizingwebsite.com.
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Add comment September 8th, 2006
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. The higher the ranking, the more likely viewers will come and visit your web site. Your site should stay in one of the top positions in the search engines to draw the largest amount of customers.
Add comment September 8th, 2006
What You Need To Know About SEO Web Design
by: Glenn Ford
SEO web design usually helps a site to maximize on traffic from search engine queries.
As the name suggests this is web design with SEO (search engine optimization) very much in mind. It is possible to get involved in numerous SEO activities without paying attention to web design and end up in a situation where your efforts are not as effective.
SEO Web Design Will Impact On The Duration Visitors Spend On The Site
The duration that a visitor will take at your site is critical and will usually have a very high impact on the revenue and success of your web site. SEO web design will usually have a high impact on this. The longer a visitor stays at your site, the higher the chances of them impacting on your revenue by either purchasing something or clicking on one of your PPC ads displayed on your site.
Once the SEO activity has gotten a prospect to your site, the quality of your web design will decide how long they spend and also whether they will ever return again. Good SEO web design means that your site will load swiftly on your visitor’s browsers. Good SEO web design will also ensure that your site is easy to navigate and finding stuff will be extremely easy.
SEO Web Design Ensures Repeat Visits
A very important part of any SEO campaign is maximizing on the number of repeat visits to a site. This is very important in ensuring that one sustains the high and increased numbers of visitors that they get from SEO activities. Your SEO design should ensure that each visit is such a pleasure that your visitors are much more likely to come back. In addition your SEO web design should also include a system or method of capturing email addresses of as many of your visitors as possible so that you can send them follow-up emails later t remind them about your existence and get them to return again and again. All this should be done and executed as creatively as possible.
There is little doubt that good SEO web design is critical to the success of any site.
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About The Author
Glenn Ford is a professional SEO expert and provides SEO Services thru http://www.seo-gurus.net/.
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Add comment September 8th, 2006
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Now we turn our attention to paid site promotion, which will be relevant to those of you trying to enter an already crowded marketplace, where your key words are saturated!
Add comment September 8th, 2006
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Meta Tags
Meta tags are html code blocks that "tell" a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.
Add comment September 8th, 2006
How to Get Your Website Listed in DMOZ
by: Monia Hassan
It sometimes not very easy to get a website listed in DMOZ, although it helps in achieving higher search engine ranks especially in Google so its importance should not be neglected.
Through this article I will provide guidelines on what you should do while submitting your website to this directory.
What is DMOZ?
DMOZ is an important directory also known as The Open Directory Project (ODP), classified into different categories full of websites.
Getting listed is free in this directory where pages are manually reviewed before inclusion.
Benefits of DMOZ listing
Since page rank is a significant factor for high search engine ranks i.e. the higher the page ranks the better the chance Google finds your web page.
DMOZ has a high page rank therefore it helps a website page rank value leap to higher levels.
Huge number of websites is in queue for editor’s review; therefore it takes a long time to see listing results due to limited editors for each category.
We ask ourselves sometimes why our website is rejected by editors, what has gone wrong when everything done seems so right.
In order to know that the delay is not your fault, concentrate on submitting website in the most appropriate category because submission in different category from what your website talks about will lead your website to be improper place for review, what happens next is the editor transfers it to somebody else & the process goes on until the it reaches its category which might take very long time.
Also sites with unique quality content are included therefore you should put emphasis on placing text content with relevant keywords otherwise site could be subject to rejection.
Rejection of a website could sometimes not be notified, to know whether your website is accepted or not, check by typing URL address & see results.
DMOZ editors are always seeking out useful websites for review so once the above guidelines are followed properly this means you have done your best, so leave the rest to them.
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About The Author
Monia Hassan is specialized in providing SEO services. Working for Moon Search Engine Optimization Company (www.moonsearchengineoptimization.com) specialized in SEO services. Writing SEO articles is part of her task, to help increase people knowledge of what trends are used by search engines on an updated basis sales@moonsearchengineoptimization.com
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Add comment September 8th, 2006
When you get an e-mail from SEO Company with content similar to this:
“We submit your site on X00.000 search engines and directories?”
Stay far away from companies which offer you to submit your site on thousands of directories and search engines.
Why?
What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc?You will not have any benefit from this.
Add comment September 8th, 2006
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