Web Promotion Articles

How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.

Prior to late 2004, Google undisputedly ruled the search engine world. During the second half of the year things took a dramatic turn when Yahoo and MSN decided to challenge the Big G for some of their lucrative market share.

Add comment September 7th, 2006

Froogle Feeds For Shopping Sites - Step By Step Process

Froogle Feeds For Shopping Sites - Step By Step Process

 by: Harekrishna Patel

Google created a shopping search tool called “Froogle”. It has been called one of the most innovative price conscious tools on the Internet. Using the same technologies of Google.com, Froogle employs direct data received from merchants and through web crawls alone. Depending on the successes of the beta testing phase will provide adequate information as to whether Google continues with Froogle.

Froogle is different from most other price engines in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a “data feed”) and be included in the Froogle engine. Froogle uses Google’s technology to search specific product information so your products can easily be located.

Froogle Advantages:

• Froogle is on the Google home page

Millions of shoppers go to Google each day and many are actively looking for the products that you are selling.

• You can list your products on Froogle for FREE

Unlike other shopping sites, Froogle costs nothing. There is not spending account to set up. No cost-per-click. No cost period.

• You control your product info on Froogle

Froogle’s data feed lets you maintain the accuracy and freshness of your product information. This ensures that your product information is also current.

Client site requirements for SEM experts:

1. Site URL

2. Should be listed products on clients’ site with its price, item no.

Add comment September 7th, 2006

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.

Now we turn our attention to site promotion, starting with free techniques. In marketing parlance, we are talking about PR here. My key message is that free publicity opportunities abound on the web, but that people tend to invest their time in the wrong areas!

Add comment September 7th, 2006

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]

Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexing by Google. It is a quick and easy way for you to keep your site constantly indexed and updated in Google.

The program is appropriately called Google Sitemaps.

Add comment September 7th, 2006

The Hottest New Advertising Craze To Hit The Internet - Pixel Ads

The Hottest New Advertising Craze To Hit The Internet - Pixel Ads

 by: Rebecca Gilbert

Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.

I generate traffic to my website through traditional channels such as writing articles, submitting to directories, link exchanges, Search Engines, etc. I also have supplemented this traffic through paid advertising methods such as Pay per Clicks (PPC), paid inclusion, and banner rotations to name a few.

I remember a few years ago when I could target a high traffic keyword through the Pay per Click search engines for .01 cents a click. Wow! Those were the days. Now, you’re lucky to get that same keyword for less than a $1.00 a click.

While some of these advertising methods bring decent traffic, most are becoming oversaturated with advertisers, which automatically brings the price up and the effectiveness down.

Recently, I stumbled across another advertising method that is affordable (and sometimes free) that is highly effective. In fact, I’m seeing these sites Alexa rankings shooting from 800,000 to the 1,000’s in less than a months time. The upward trends on the Alexa charts are without a doubt astonishing.

This new type of advertising is called Pixel Advertising. Go to any of these pixel websites and you will see a multitude of small boxes. Each box is usually equal to a 10 x 10 pixel in size. The costs of renting these boxes are ranging from $5.00 a box to $25.00 a box, and some of them are actually free. Simply select the quantity of boxes you want and upload your image.

The “BEST” part of this is that your image will stay on that site for up to 10 YEARS!

The demand for this type of advertising exposure is in high demand and these sites are popping up all over the Internet. My suggestion is to find one of these sites that are just getting started and offering the free or low cost pixel boxes. (Example: http://www.best-pixel-ads.com)

Get your image on these sites and sit back and wait approximately a month for the traffic to get going good. As the traffic surges, the free spots will not be available any longer and the cost of the pixel boxes will rise.

You have nothing to loose and absolutely everything to gain. This type of advertising is sure to get oversaturated and less effective over time, but at the moment, it’s the cheapest most effective advertising method on the Internet today.

Add comment September 7th, 2006

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.

Try to think as a customer

Add comment September 7th, 2006

Generate Huge Profits By Increasing Sales Conversions

Generate Huge Profits By Increasing Sales Conversions

 by: Tina Valiedi

Increasing the number of your sales conversions is critical to ensuring the success of your business because every customer you turn into a buyer affects your bottom line. As an example if you have 100 potential customers examine your product and 5 of them end up making a purchase, then you have a sales conversion rate of 5%. Knowing these numbers helps you to analyze your business and its potential for growth.

The first thing you need to do is calculate the current rate of your sales conversions. You should collect this data over an extended period of time to gain some real information about who your customers are, what your strongest sellers are and when you make your most sales. Collecting this data over a short period of time can skew the data.

Find out what the average or standard sales conversion is for your particular industry as this will help you to work out how you are performing compared to your peers. Some industries don’t collate this kind of data and if this is the case this is not a bad thing as it means you will one step ahead of your peers.

Next, examine how your competitions are marketing and look at why some marketing strategies work better than others in terms of sales conversions. This will help you work out what will work for your, so you don’t need to unnecessarily waste your own time and money - after all, why not learn from the mistakes of your peers. Once you know this information you can work towards increasing your own sales conversions.

With this data you can begin to increase sales conversions for the advancement of your business. Firstly, analyze what products or services are your weakest and your strongest sellers. Look at the ones that can be improved and work out why some do well and others don’t. You should start with the strongest sellers.

How effectively you market your product to potential customers is the key to a successful increase in sales conversions. So by using your strongest seller and marketing it effectively and keeping a record of your progress you will be able to examine what works and what doesn’t.

Keep in mind that this is a steady process that takes some quality time to achieve success. Increasing sales conversions will give you not only an increase in profits, but also will help you maintain awareness of target markets.

Add comment September 7th, 2006

Five Time Tested & Proven Ways To Promote Your Web Site

Five Time Tested & Proven Ways To Promote Your Web Site

 by: Lawrence Deon

One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time.

What works? Well there are several good strategies to get your message out to your niche. Each strategy will produce different results for various niches.

Contests or Sweepstakes

Holding a contest or sweepstakes is a proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes.

Press Releases

One of the most powerful promotion strategies is sending out press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

Chat Rooms or Forums

Use online chat rooms to promote your web site. Find the right chat room where your targeted audience or niche would gather. Announce to everyone in the chat room something interesting or free that’s offered on your web site to attract visitors.

Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

Cross promotional enterprising

Cross promote or joint venture your web site with other sites.

I try to find other web sites that have the same target audience, but are not in direct competition with my business. It’s a sure fire method of increasing my exposure to qualified prospects.

Cross promotional enterprising with other businesses will increases your online exposure, sales, and helps beat your competition to the top of the search engine results pages.

It doesn’t matter what your promoting you’ll find businesses to cross promote and joint venture with all over the Internet.

Traffic Generators

You can easily promote your web site by using traffic generators. I’m not talking about magic bullets or hocus pocus schemes either.

They could be free e-zines, a service, e-book or contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them.

Take it one step further and make it viral. Write a short ebook and give away the distribution rights. Other webmasters are generally receptive to promote quality content! .

I sweetened the deal for my subscribers by adding a viral ebook, PPC Cash Bonanza and an issue-by-issue contest for free advertising in my newsletter, the Ranking Report.

There are literally hundreds of online directories that will also let you submit your freebie information. Remember; let other people give away your traffic generators.

Email Discussion Groups

Posting messages to e-mail discussion lists is another great way to promote your web site.

An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.

When you post a message to a list always make sure you include your signature file at the end. Include an attention getting sentence why they should visit your web site. Just like a headline. Make it provocative and compelling!

There are many more ways to promote your website. If one of these methods doesn’t work for you find another, but whatever you do do something.

Once you’ve committed to taking action everything you do online from sending emails to blogging or even just surfing the web, should be motivated towards producing more visitors to your web site and referring prospects through promotional means.

Do nothing get nothing, do a little & get a lot!

Add comment September 7th, 2006

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of the Search engine Optimization Puzzle. Here is a Simple Step 7 step approach to create a Super Charged Site Digest on Steroids that will get your web pages indexed faster and more often.

Step 1 Use Pseudo Directory Naming Convention

A Recent Article (’See How Using a Pseudo Directory Can Increase your Page Ranking and Organize your Web Site’) discussed how you could increase your Page Rank scores by using a Pseudo Directory. (http://ewguru.com/pseudo-directory).

Add comment September 7th, 2006

Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!

Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?

The difference is best explained in terms of the way compensation is structured to pay for performance. Because of the many hybrid forms of compensation payments available now on the internet, to a newbie scouting for business opportunities, it is easy to get confused over the many terms and definitions used. In evaluating compensation plans, it is essential to understand the subtle difference between the two models. You want to find out?which model yields more income?

Add comment September 7th, 2006