Archive for August 31st, 2006
What is the most important skill you can possess as an Internet Marketer?
Your words!
The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales!
Improve your “word” skills daily. Read the ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product?
(535 words, estimated reading time: 2:08 ) read the full post...
August 31st, 2006
It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool’s dream. In extreme cases, it is actually a fool’s plan.
Let’s face it ? nobody knows you yet!
(707 words, estimated reading time: 2:50 ) read the full post...
August 31st, 2006
What is an Autoresponder?
An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. You write messages, load it on your Autoresponder, set the time difference between emails being sent out, then leave your Autoresponder to finish the job. You can then get people to start the email sequence by sending a blank email to your Autoresponders email address or complete a form at your website.
(506 words, estimated reading time: 2:01 ) read the full post...
August 31st, 2006
Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business…testimonials !
To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.
Here’s how “John Q. Customer” might describe his attitude:
“In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any fear that I have about doing business with you. The basis of my fear is doubt and skepticism…two essential components for survival in today’s tough business marketplace.
(801 words, estimated reading time: 3:12 ) read the full post...
August 31st, 2006
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