What is an Internet Marketing Godfather?
Someone who I *perceive* to know more about Internet Marketing Stuff than me. Usually, my thinking tells me that if they are making more money than me, I should listen to them.
But consider this. How come some Internet Marketing Gurus do not even tell you what script they use to manage their affiliate program?
Add comment August 30th, 2006
Before I address the following questions:
* What is a blog? and
* What can a blog do for my business?
let me pose a few “What if . . .” questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish that goal than a blog?
Add comment August 30th, 2006
"For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28
Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium’s turn. This renaissance of promising opportunities has lured many souls to pursue their dreams of electronic prominence by setting sail on the vast seas of cyberspace. They fear neither the turbulent waters nor the ferocious sharks. They have goals to fulfill, and they feel that this desire is enough to make them prosper in this brave new world.
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This is the 2nd day of “Free Traffic Course” and it will explain how you can save much time and efforts on looking for the targeted joint-venture partners and affiliates for your web site.
Today you will learn:
- what are the benefits of joint-venture and affiliate partnership;
- how you will be able to find the best keywords that are related to your niche and what profit potential these keywords will give you;
Add comment August 30th, 2006
Here are some simple and easy tips on how to market and drive traffic to your site.
1. Link Exchange - Exchange links with other relevant web sites. It’s a win-win situation! Link exchange can not only increase your traffic but help build up your page rank on search engines.
2. Free Classified Ads - Find places online to submit free classified ads. One excellent resource is Craigslist, a free online community which has expanded into many different cities. Look for other local free listings or directories in search engines.
Add comment August 30th, 2006
Time To Say Goodbye To Submission Software?
by: Paul Fisher
It’s generally agreed in SEM circles that search engine submission is dead, or at least mass-submission is dead. Firstly, there are only a handful of engines left that are real traffic generators and, secondly, this handful would prefer to find your site than have it forced down their neck. So can someone tell me why are there still submission software titles being sold?
Well, someone did tell me. I recently exchanged a series of emails with Michael Kovnick of Cyberspace HQ, the company behind Addweb, and it provided me with the ideal opportunity to discuss the submission software debate. The latest version of Addweb claims to “Submit your website to thousands of search engines instantly”. Now any SEM professional will know that many of these “search engines” will be nothing more than link farms, and the automated submission of websites to should be viewed as an attempt to spam genuine search engines.
To my surprise, Michael agreed. Apparently the team at Cyberspace HQ are well aware of current consensus, but there is a bigger force at play. Like any product, Addweb is a slave to its customers. A couple of years ago Cyberspace HQ decided to move with the times and cut out the 330,000 search engines that it offered automated submission to. The response was instant. Thousands of email complaints and plummeting sales prompted them to restore the submission feature with haste. Since then they have continued to modify the submission module of Addweb, but with much more care than before.
Most of the submission software titles currently available have diversified from simple submission programs. Addweb now boasts of a suite of 19 software modules from link trader to domain manager. They have also bulked out their submission modules by including paid link submission, and enable engine selection to try and avoid being labelled as a spam promoter. Other titles have taken similar action. Dynamic Submission, for instance, has beefed up its paid submission and is now really just part of the Dynamic Promotion Suite.
So what is the future for submission software? I would wager that the submission components of the major products will gradually disappear - at least for search engines submission. Despite customer resistance, eventually the message will get through that submission is not necessary. Directory submission will prove more durable, although the modules will be much simpler because of the one-time name of directory submission.
However a new breed of submission software titles are beginning to emerge. In these content sensitive times, article and blog comment submitters are rapidly being developed. They pose similar ethical questions to search engine submitters, and we will watch with interest at the reception they receive.
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About The Author
Paul Fisher is a professional in the search arena and is editor of SEO Software - a website dedicated to the independent comparison of SEO marketing software programs.
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Add comment August 30th, 2006
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it’s helpful to first understand how search engines add sites to their database. Then we’ll cover some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.
Add comment August 30th, 2006
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard “They keep changing the rules?," and the frustrating part is…they don’t even tell you what the rules are in the first place!
It’s a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site “sticky” so your visitor’s stay longer.
Add comment August 30th, 2006
Why Hire SEO Professionals
by: Avneet Sethi
Why hire SEO professionals
Hiring an SEO firm for optimizing the website has its advantages. The article talks about what these advantages are and how you can select a good SEO firm for carrying out SEO of your online properties.
What you must know about SEO
If well understood, you can perform SEO for your own website. Every piece of information required to carry out SEO is present online. What needs done is research on what works and what doesn’t, what’s ok with search engines and what isn’t.
You also need to keep yourself up to date with search engine news, regular algorithm updates, user search pattern, competition check and also monitor the link building partners in order to ensure that your links have not been dropped, update your on-page optimization regularly to ensure your pages are informative and in tune with the search pattern. These are just few of the things that you need to keep an eye on.
What SEO professionals bring
The problem is that even if you have the time, you probably don’t have the resources to research the algorithm to know if it’s changed, which parameters are still important and which have become redundant, what you need to do to stay in the top ten.
In all probability, you would know about the algorithm change only after it has affected your rankings. You would then either research on your own to find what happened, or visit forums where the SEO professionals are discussing what probably went wrong (which again are individual views of SEO experts) and get confused by the different answers. Since you don’t have the resources to validate all the theories, you’ll pick the one that seems logical to you (or the one which is given by one of the more known professionals), implement it and wait to see if the rankings reappear. This would take 5-8 weeks anyways. Then, if the results don’t show up, you’ll try another thing, probably losing another 5-8 weeks of business.
Its been about 16- 20 weeks already, another search engine changes the algorithm and search pattern changes - you’ve probably missed the boom sale period and since you were so involved in getting your rankings back, you didn’t even utilize the PPC program affectively.
That’s why you need professionals
SEO companies have the resources and are doing this day in day out. Since they are working with more than one industry, they know the search pattern, are pre-warned in case of algorithm changes because of the research and can affectively implement the changes - and test it in quarter of the time you’ll take while consulting you on the alternatives so that you don’t stop making money!
How to choose the right SEO firm:
Here is list of questions you must get a YES for from the SEO firm before you consider it to be your Internet Marketing service provider.
1. Do you have a website?
2. Do you have a phone line where I can contact you?
3. Do you have case studies that I can review?
4. Do you have a list of clients I can call for reference if required?
5. Can you send me a copy of your SEO/PPC/LB process?
6. Can you send me a copy of the contract?
7. Can you send me a document listing the SEO practices you consider unethical and would not be carried out on my website?
8. Can the above list of “SEO Practices - not followed” be made a part of the contract?
9. Can you send me a copy of the SEO Guarantees that you give and don’t give?
10. Can the SEO Guarantees document be made part of the contract?
11. Would I have a Project Responsible assigned from your end?
Once you have the documents, review them and compare the SEO firms for the process details, contract details, unethical practices document and their Guarantees document.
NOTE: Any firm giving ranking guarantees needs to be approached very cautiously. No one can guarantee organic rankings.
Please read more about SEO Guarantees at http://www.cueblocks.com/articles/seo/seo-guarantees-1.php.
Once you have received all answers to your questions, compare the costs. Don’t compromise on the service and the quality - it can cost you your online business.
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About The Author
Avneet Sethi is working with CueBlocks - an Internet Marketing Firm that helps companies develop and implement successful online marketing strategies.
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Add comment August 30th, 2006
What Is Black Hat Search Engine Optimization (SEO)?
by: Dana Goldberg
Seo has been very useful and famous in internet marketing. There are many techniques that make boosting your site a success through different seo strategies. But despite the success of seo, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair or foul. Those white hatters market with the other search engines as associates or partners who can help them drive links and business to their client’s sites.
Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.
This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.
Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.
Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank.
You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.
You will notice there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.
This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.
The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.
A black hat SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.
You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.
If you are going to put up your own website, make sure that you will avoid these things and keep SEO marketing fair and do not think of competition. Think of how you can increase your site ranking fairly.
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About The Author
Dana Goldberg is editor of Make More Money Easily. Insider tips on creating wealth online. http://www.makemoremoneyeasily.info
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Add comment August 30th, 2006
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