Archive for August 28th, 2006
With each new Internet Marketing (IM) Guru, there comes a minor evolution in the field. While some only tweak an established rule, others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
With PIPs, Stone Evans has created one of the most complete systems in IM, allowing even ‘newbies’ to go into IM and earn a living in a relatively short time. How does he do it?
His system is an all-in-one, do-it-yourself IM plan, including:
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August 28th, 2006
Delivering Quality Traffic to your website is essential in helping to sell your product or service. Websites up to two years old have now benefited through new effective advertising. Marketing companies have developed email management programs where you can send personalized text or html email messages or use their template html to send emails to thousands within minutes with effective results.
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August 28th, 2006
A Ten Minute Search Engine Optimization
by: Brian Johnson
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
This process will be effective for any page designed in HTML with at least 1 paragraph of html text but for the purposes of this article, I will concentrate on the all-important home page.
Setting the Stage
Before I begin, there are a few things that you must know before proceeding and you should spend more than 10 minutes considering:
Determine Your Target/s
99% of you know who your target market is, now you need to choose the keywords that you believe they will search for. There is no use obtaining top search engine placements under terms that are not being searched. This step, alone, requires extensive explanation but there are a few simple tips to keep in mind. For one, you will want to check your current traffic statistics and note what traffic you are already receiving and under what keywords. Now, visit the site of a competitor who you know is doing well online (either through conversation or news articles). Look at their titles on individual pages and try to determine a pattern in the keywords that they have chosen. Also look at the source of their pages (Internet Explorer: click “View” then “Source”) and copy their META tags into a notepad on your computer. Between the titles and the META tags you should be able to determine with reasonable accuracy which keywords are most important for rankings.
It is important to note that professional SEO’s have many more resources at hand to determine such information with higher accuracy.
Design - Is Your Page Marketable?
This topic can be touchy to bring up but the simple fact is that traffic will have less impact if your web page is unmarketable. Now this covers a lot of different aspects of design, however, a few basic rules should be followed.
1/ Avoid using strange color combinations that make it hard for a viewer to read your sales copy (red text on a blue background is a perfect example of a painful design). In the same respect it is important not to use text that is too small
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About The Author
Brian Johnson is Vice President of Niko Software Corp. and has consulted with over 300 companies on maximizing web tools to increase profits and web exposure. www.nikosoftware.com
View their website at: www.nikosoftware.com
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Permanent link to this post (451 words, estimated 1:48 reading time)
August 28th, 2006
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
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August 28th, 2006
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. They have gotten complex over the years with better algorithms to serve the folks who want to find something, really find something. They have become extremely adept at finding out duplicates and hidden texts, detecting and punishing the search engine spammers. Every webmaster should take utmost care on what gets to be listed in the search engine. Things that were employed earlier to spam the search engine to get high ranking will come back to haunt you if you don’t do the garbage disposal. In this article we will employ one tool that makes the SEO or webmaster’s task much simpler. this article provides you with some SEO tips on how to use the saturation tool.
(686 words, estimated reading time: 2:45 ) read the full post...
August 28th, 2006
Why Clients Seek SEO Guarantees
by: Avneet Sethi
Looking for SEO Guarantees?
Here’s a question that most SEO firms face daily, “What are your ranking Guarantees?”
If you’ve come to this page looking for a SEO company giving ranking guarantees, please stay and read - this could save you from being duped.
If you’ve come to this page looking for content to put on your own website, please click on “Publish this article” link - copying without permission can land you into trouble.
Why clients seek SEO guarantees
It’s simple to understand why SEO buyers are looking for guarantees:
1. Affirmed return on investment
2. Security
Buyers who ask for SEO Guarantees are either new to the concept or have dealt with a SEO firm that gave no results at all.
What SEO Guarantees Clients Seek
There are two kinds of guarantees that we often come across; one kind focus on Number One ranking and the other kinds focus on rankings in top 5 across ALL search engines. “ALL” here is an important word. Here is a glimpse of the guarantee list:
1. Number one in Google for “Real Estate”
2. Get my website in atleast in top 5 or no deal
3. I have three websites, all about XYZ. I want three of them ranked in top 5 in Google, Yahoo and MSN
4. I don’t want rankings for 50 keywords, I just want rankings for these 10 keywords - can you do it? I want a guarantee that my site would be in top 5 across all search engines
What was interesting was that none of these demands for guarantees actually asked for a timeframe, until this one:
“I want a guarantee that my site would rank for “travel” in Google in top 10. I also want the contract to include by when you would get my site to rank.”
The following demand was from a client who’d been fooled before by a company guaranteeing rankings:
“I know what SEO is. Just tell me if you guarantee that the site would rank in top 5, ok top 10, in at least Google and Yahoo. I also want to know how long would it take. I also want a guarantee that the rankings would stay for at least 2 months.”
Why these SEO guarantees can’t be given
SEO firms don’t own search engines or search engine algorithms and don’t have control over how the results are displayed and how long the rankings would last for any site.
The SEO firms can’t realistically give the following guarantees:
1. The website would be indexed by all search engines its submitted to
a. All sites do get indexed though. They get indexed because search engines which allow free listings want to increase their database and give useful and new information to its users at all times. Paid search engines obviously index sites because they are paid for it. Why SEO firms can’t guarantee it because free search engines may take 2 - 3 weeks for indexing and also may not index a website if it has been previously banned.
b. Interestingly, no one even asks for a guarantee for getting indexed - it seems to be because everyone is aware of the process. Also, most of the times the site is already listed with search engines due to their large database sharing model.
2. The website would rank for the keywords it’s optimized for
a. Let alone top rankings, SEO firms can’t guarantee that sites would rank in top hundred either. SEO firms do not have access to the search engine algorithms nor does any SEO firm we know of has any kind of partnership with any search engine that allows them to rank their clients’ websites high in organic rankings.
b. If any site is giving you such a guarantee, read the fine print. We’ll be discussing a lot of such Trick Guarantees in the next article.
c. Again, this is not to say that rankings don’t come. Rankings are achieved but purely on the basis of the expert’s own understanding of the algorithm and research.
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About The Author
Avneet Sethi is working with CueBlocks - an Internet Marketing Firm that helps companies develop and implement successful online marketing strategies.
http://www.cueblocks.com
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Permanent link to this post (711 words, estimated 2:51 reading time)
August 28th, 2006
Affordable SEO Services That Works
by: Dana Goldberg
In our world today, everything relies on the power of computers. Everything is being managed and governed by computers. All aspects of life concern things that are related to the cyber world.
One of things that the computers or the cyber world provide is the internet. The internet is a vast thing that offers variety of services. In the internet you can find all that you needs.
Since the internet is the most likely that administers every thing that exist in this world, all companies and people that provide services and products uses the internet for their marketing, sales, promotion and other aspects of business and life.
Since the internet is used for different purposes, the SEO industry has grown vastly; many SEO companies arise and offer different SEO services.
SEO or Search Engine Optimization is designing web site so that search engines easily finds the pages and index them. The goal of SEO is to make a page be in the top ten result of a search. The term also refers to an industry of consultants that carry out optimization projects on behalf of the client’s sites.
Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden. SEO is primarily concerned in the improvement of the visibility of a site organic search results.
In the economic status of today, people are looking for things that are affordable so as to SEO services. It is always wanted to have affordable web design, higher search engine ranking. People always want things that are affordable.
There are many web providers that offer affordable SEO services and internet marketing solutions to people and companies aiming to improve their on line presence through the search engine ranking. With millions of people using internet turning to search engines every day in order to find products and services and information, companies can’t afford not to be found by internet users and surfers.
SEO aims of targeting traffic coming in from search engines to websites and increase the online market share. Many companies specialize in providing affordable SEO services and internet marketing solutions that bring results.
Most search engines and directories are among the most effective and affordable internet marketing solutions in acquiring new web site visitors. Most of the affordable SEO services involve skills of SEO experts and up to date search engine information.
Affordable SEO services are being offered to target markets and sales for the SEO companies. It should be adapted to many specific cases. All affordable SEO service and internet marketing solutions are flexible and respond to various marketing needs.
Many SEO companies offer global approach to SEO strategy in a very affordable price through different steps. These steps are:
1. Website analysis and research.
2. Keyword analysis.
3. Positioning and strategy development.
4. On page search engine optimization and copywriting.
5. Link popularity development.
6. Search engine submission and advertising
7. Website ranking analysis and;
8. SEO and copywriting level 2.
In choosing companies that offer affordable SEO services, choose those that work closely with the clients to develop custom solutions promoting their business on line, those that are experts in geo targeting. Also choose those that focus on lead conversion, companies that take good care of targeting markets that corresponds to the audience. Choose those that provide the best returns to your investment.
Permanent link to this post (595 words, estimated 2:23 reading time)
August 28th, 2006
The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. Signing up and getting started is very easy and takes a few minutes to get your campaign rolling.
If you are new to the Google Adwords programme, all you need to do is relax, and go through the simple steps mentioned below to get you started off on one of the most technically advanced advertising plans on the internet:
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August 28th, 2006
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.
1. Make Sure Your Site Will Not Be Penalized
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August 28th, 2006
It’s still happening. “Florida,” “Boston,” “Ginger,” and “Brandy” are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure… unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
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August 28th, 2006
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