Web Promotion Articles

Design A Spider Friendly Site

Design A Spider Friendly Site

 by: Matt Colyer

To be successful in the search engines it’s important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. Spiders don’t view web pages like humans do, they must read the HTML in the page to see what it’s about. Below you will find tips on how to best design your web site with search engines in mind.

Do not use frames at all. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too can’t index the web page. Do not only use image’s to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.

Use external JavaScript files instead of using Java Script code in the HTML document, using Java Script in the HTML document will make the page size much larger. Using an external Java Script file to do the job will reduce page size and make it easier for both spiders and browsers to download the page. Using Cascading Style Sheets can reduce page size and making the download time much faster in most cases. It will allow the spider to index your web page faster and can help your ranking.

Avoid using web page creators such as FrontPage, Dreamweaver or a WYSIWYG editor. Software such as that will often times add scripting code that is not needed, making the page larger than it needed to be and making it harder to crawl. It will also add code that can’t be read by the search engines, causing the spider not to index the page or not index the whole web page. It is better to use standard HTML. Adding code that they can’t read or have a hard time to read can lead to major problems with your ranking.

Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause download time to slow a bit. If you do decide to use Flash anyway, make sure you add text to the web page, so the search engines have something to read and find out what your web page is about. It will also allow your visitors to have something to read while the Flash file loads. Also don’t use Flash as a way of navigation, as I said before spiders cannot read Flash.

It’s important to add a site map to your web site. Not only will this make it easier for internet surfers to get around your web site, but it will also allow spiders to find your site’s content easier and index your web page sooner. The site map should contain text links and not image links.

I highly suggest that you look at your web page with a Lynx browser because this is similar to how search engines will view your web page. There are other tools on the internet that will allow you to view your web page without a Lynx browser, but see a web page just like it, so you may want to check those out as well.

Add comment August 26th, 2006

How to Start Your Own Mailing List

I remember reading time and time again when I first begun my Internet Marketing adventure that a mailing list was one of "the" best ways to generate larger amounts of money online. So I wasted no time in implementing a mailing list for my businesses. Or business (to start with).

There are a few ways you can implement this idea into your own business.

Add comment August 26th, 2006

How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them

There is no internet marketing chore that I enjoy more than doing a regular google search to check the viral effect and progress of my online marketing articles. Within a recent short period I saw the number of websites where my articles are listed grow by a staggering 16,000.

Add comment August 26th, 2006

Sex and the Gods of Internet Marketing

Whenever I mention my occupation to a non-wired person, it seems to generate the same response:

“Isn’t there an awful lot of porn on the net?”

The question floats toward me like a smoke ring and forms a halo around my face, framing me as a pornographer, nymphomaniac, and all-round corrupter of innocence.

I expect that from my mother, but it’s not the public image I strive to cultivate. I never have a good response ready.

Add comment August 26th, 2006

RSS - How to Promote and Profit From Your Feed

Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?

Add comment August 26th, 2006

My Dog Ate My Website

I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail.

You probably have me pegged… I am an information junkie. I can’t seem to get enough.

Add comment August 26th, 2006

Online Business Success: Its All Within Your Grasp

Despite any failures or slow starts you may be experiencing or rebounding from right now, don’t focus too much on the people you listened to who may have contributed to your current state.

We all rely on “experts” to get ahead. Problem is you never know for SURE if the expert you just listened to is right until what she told you pans out in hard results.

Add comment August 26th, 2006

Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

Add comment August 26th, 2006

Making Money out of Your First Effort

Have this phrase broken through your life at least once? I think so, most of us want to be paid when we are sleeping, resting or on vacations. Is there a way to turn your dream into a reality? As a matter of fact, it is possible?

Here is the answer you are waiting for: Passive income. You get money for your previous efforts. “You earn money while you sleep”.

Let me explain what I mean; in general we have two categories of income:

Add comment August 26th, 2006

The Basics Of Free Web Site Promotion

It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per click” advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.

Add comment August 26th, 2006