Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
Doesn’t this type of marketing remind you of a IPO.com frenzied “drunken sailor school of budgeting” - meaning, spend like a drunken sailor hitting his/her first port of call in years, with no thought other than “brand awareness” coming to mind? Got the picture yet? Want the cliff notes to the rest of my article? Three words repeated from my header - “target customers online.”
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August 25th, 2006
“You can make a lot of money on the Internet doing nothing!” That’s the number one Internet marketing myth.
It’s an urban legend, of course. But yet, that ideaology is still pervasive on the Internet.
So, I’m here to give it to you straight. Yes, you can make a lot of money on the Internet. But you first have to take the time necessary to educate yourself on Internet marketing. And after you do that, you have to work your butt off!
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August 25th, 2006
Just launched your website? Now what?
You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly.
Now you have to get those hungry ‘visitors’ and ‘leads’ waiting to grab your product.
I will introduce you to 4 amazingly simple, proven and ‘effective’ ways to drive surges of ‘red-hot’ lazer targeted traffic to your site instantly.
You can apply all these steps right NOW for FREE and watch your traffic counter explode.
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August 25th, 2006
You Do Not Need To Be An Internet Marketing Guru
Just follow seven, (not so easy) steps to success.
1. emal campaigns:(followup, autoresponders, etc.) advertising copy (ad title and content). Be sure your campaign has an eye catching title accompanied by well thoughtout meaningful content. Then follow up your campaign using autoresponders.
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August 25th, 2006
The answer to the first question is simple, the difference between spiders and visitors is dollars. Good old fashion sales, cha ching! ring the cash register. Without quality visitors all of your SEO, website analysis, and keyword ranking nightmares, not to mention the 1000’s of hours you spent changing and tweaking the look of you website, everything, was a waste of your precious time.
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August 25th, 2006
How to Write Your Article’s ‘About the Author’ Bio to Increase Website Traffic
by: Ashley Keane
As a business owner, you boost your exposure and credibility by writing and submitting many articles. However, how do you compel your reader to visit your website?
How do you let them know you do know your stuff? Easy, write a compelling “about the author” bio at the bottom of your article with a specific description of your expertise to add credibility.
The bio is supposed to hook your readers to visit your website and subscribe to your newsletter. Once you hook them, you’ll get visitors who are:
- likely to forward your ezines to their friends who have the same interests
- willing to recommend your services to others
- likely to buy your products
- likely to subscribe to your ezine or e-newsletter
The cool part is that you’ll increase website traffic FREE - just by writing a compelling 4-line “about the author bio” at the end of your articles.
Take these 2 easy steps to edit your “about the author” bio today:
—– Step 1 - The first line tells the reader what solution you offer on your website
A mistake some authors make in their “about the author” bio is that they describe their accomplishments– and forget about helping the reader. The website link appears at the end. The reader is not compelled to click on it. He wants a compelling reason to stop and click on your website.
You see, after the reader looked at your article, he wants to know about your expertise and how you can solve his problem. He’s thinking “what’s in it for me?”
Let your website talk about your accomplishments. The ‘about the author’ bio is supposed to hook your readers to visit your website and subscribe to your newsletter. They need to know what info they’ll get when they click on your website.
- Here’s an example:
On your website you help people “learn how to cook Greek meals in less than 20 minutes.” Your website offers an ezine with cooking tips, and an ebook on the history of the famous Greek meals.
The answer to the reader’s “what’s in it for me?” is “I can help you cook a quick Greek meal in less than 20 minutes!” You’re telling them that you’re solving their problem of not knowing what to cook for a quick meal.
Therefore, your bio’s first line would read: Ellena Pakis was raised in a Greek American family. She shares her love for Greek cuisine by helping people learn how to cook a Greek meal in less than 20 minutes on www.yourgreekmeal.com.
It’s on her website where she describes in detail her studies in the Cordon Bleu, and that she’s cooked for prime ministers and presidents.
—– Step 2 - The second line offers a free test-drive with a free report or e-newsletter.
Now that the reader knows what to expect to see on your website, entice him to a free test-drive of your knowledge. Why? Not everyone who visits your webpage will buy a product in that moment.
Some people want to see that you “know your stuff.” Some want information now and can’t spend more time surfing on a website. You’re answering their “what’s in it for me” question with a clear offer.
Give your readers what they want by offering a FREE report or your free e-zine.
The title of your free report becomes more compelling when it includes numbers or the words ‘how to.’ Think of the headlines you see on magazine covers. They tend to say ‘6 ways to a firmer’ ’steps to a better.’
- Here’s an example:
Your website helps people save hours by giving tips on automating their emails with an autoresponder. The compelling free offer might look like,
- Click Here To Get Your Free Report on ‘How to Write A 7-day E-course to Double Your Opt-in Subscriptions.’
- Get Your Free Report on ‘The 7 Things You Must Know Before You Write An Ad’
- Click here to Learn ‘2 Steps to Writing Compelling Subject Lines.’
Don’t have a free report yet? Don’t guess what people want. Save time by already having an idea of what they want. Here are two ways you can get an idea for your free report.
1) Know your top keywords.
Include in your free offer your website’s specific top keywords. For instance, what keywords did people search for the most this month according to Overture and wordtracker. Make the topic of your free report about your top 3 keywords.
2) The most frequently asked questions by your customers, visitors and subscribers.
What do your visitors ask you most often? You can write a free report that includes three of your most frequently asked questions. You can include these words in your free report title: ‘10 most common questions about..,’ or ‘The 7 most common problems’ and ‘how to solve them,’ ‘3 things you must know before.’
To save you time and still get your readers to visit your website and subscribe to your newsletter, send them to the page on your website where the sign up form is. It saves your readers time. If you just put your autoresponder email address, they need to open up their email account, or paste it on their ‘compose’ line. They want your free report NOW so save them some time by providing them with blank sign up form on a page of your website. That page is the link you put on after your free offer.
One of my ‘about the author’ bio reads like
- Ashley Keane offers tips on how to start a home based business & profitable internet marketing tips on www.EarnYourOwnMoney.com. Need a free strategy to get more sales? Discover how you can get more sales using your email autoresponder! Get your FREE 7-day e-course by visiting www.earnyourownmoney.com/SalewithEmail.html
Here’s an example offering a weekly ezine
- Anna Overweight No More, a work-at-home mom, shows you the weight loss tips she used to lose 80 pounds from 230 pounds. She reveals how YOU can keep that weight off for good- Subscribe to get your Free Weekly Weight Loss Tips ezine so you can burn fat, increase your metabolism and simple meal recipes click on www.officialoverweightnomore.com now
Your FREE offer needs to be compelling enough for them to give you their name and email address. You’ve hooked them. You showed them with your article that you know your stuff. Someone’s more likely to try out your services free before they buy a $100 product. Wouldn’t you? I do.
Now, go ahead and edit your ‘about the author’ bio to get targeted traffic and prospective customers while building up your credibility.
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August 25th, 2006
The subject of referral traffic may be a bit elementary to many folks who have been networking for a while. However, a few recent discussions with new marketers have led me to the conclusion that a brief commentary on the subject might be well received.
Referral traffic is web traffic you receive when you refer other people to the viral traffic programs (traffic exchanges, ad replicators, and similar systems) you are a member of. For the sake of simplicity, I will use traffic exchanges as my primary example in this article.
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August 25th, 2006