Web Promotion Articles

Dollars In The Details!

When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.

Let me ask you something. Do you practice Kaizen?

Kai what?

Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?

Or do you just wake up one morning & decide that you need to re do your site?

Do you keep a diary?

Add comment August 22nd, 2006

Enough With the Upsells Already!

It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?

Add comment August 22nd, 2006

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the website. Or perhaps it’s the boss who thinks it needs refreshing and a bit of a lift.

Carrying out an emetrics audit before a redesign, or any major change to a site, is essential if you are going to assess the benefits of your investment. It will also enable you to make sure that everything you change is for the better and that the things that are really working well don’t get swept away.

Add comment August 22nd, 2006

Hide and Seek

What’s happening to the personal touch on the World Wide Web?

The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn’t exist? You’ll communicate through e-mail only and if you can’t fully explain your issue by written word–too bad! And try using email to try and figure out a technical support issue. It’s frightening to see how many companies, of all sizes, are creating policy to use the World Wide Web to hide.

Add comment August 22nd, 2006

Marketing Your Web Site the Right Way is a Worthwhile Investment

I admit it, I have a problem. I’m a control freak and I like to do things myself because “I’ll do it right and save money at the same time”.

This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn’t know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.

Add comment August 22nd, 2006

Link Building for a New Web Site

Link Building for a New Web Site

 by: James Peggie

Link building is such an important area of owning a business website. It’s a great way to promote your site and your business. And it is also critical for search engine rankings. Think of link building as networking for your site. The more people that know about your site and can find it the better.

Like networking, link building is fairly simple. It’s all about communication. The drawback - you have to invest a lot of time. Here is the basic process of link building. You need to find websites that you would like to link with. You have to make a request to get a link from theses sites. Then you have to wait for an answer to your request. You have to manage the links on your site. Finally you have to make sure that the link is actually in place. As you can see from this process it relies to a great deal on other people’s participation. This is where it gets tricky as there are no guarantees that people will work with you or help you.

The easiest way to build links for a new site is through a directory submission program. The best links for your site are one way non-reciprocated links; in other words a vote for your site from another site that you haven’t paid for through a reciprocated link. Directories are ideal for this as they are authority sites that will hand non-reciprocated links to websites. Not only this, but directories are still used extensively by searchers due to the way the data is presented.

Unscrupulous people have come up with ways to artificially build links without all this work. These link packages or link ‘farms’ can get you a lot of links quickly, but they can also get your site banned by the search engines. It is suspected that Google also have a link filter in operation as part of their current algorithm. It looks like this penalizes any sites that build links too quickly or if these links seems unnatural. This type of link building campaign is to be avoided.

As you have probably observed in life there are not many ‘get rich quick’ systems that really work. The same holds for link building. The truth of the matter is that you get out of it what you put into it. There is no getting around putting in hard work and time to link building. The good news is that this effort pays real dividends for your business as the links you build will be natural, long lasting and of value to you.

Add comment August 22nd, 2006

How to Approach Potential Link Exchange Partners

Exchanging links can be a great way to build relations with other sites and boost your ranking at the same time. You never know how many friends you can make and what you can learn from them. So let’s get started.

First, you need to create a links page. This links page needs to look and feel the same as the rest of your site and should include instructions on how to link to your site and an example of the description you want. If you use buttons for links, make sure you include a text link somewhere so search engines can find your links page easily.

Add comment August 22nd, 2006

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.

Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines.

Step 1: Keyword Identification

The first step in your keyword research is to identify keywords. Keyword identification is about finding the keywords that your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: “dog food” and “cat food”.

Add comment August 22nd, 2006

Whats the Big Hurry?

Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:

“I have recently established a site called wazooski.com and would like to rank much higher in Google, Yahoo and MSN. Can you tell me how to do this without spending a lot of money? Can I get into the top 10 within 1 or 2 months?”

Add comment August 22nd, 2006

Searchengines Are Not That Stupid — And Content Is Still King

Searchengines Are Not That Stupid — And Content Is Still King

 by: Petre Tudor Birlea

Searchengines are not that stupid, and content is still king

They say “content is king“. Is this true? If you’re fairly experienced with websites, search engines and traffic, in general, you might have heard this before. If you’re really into internet marketing, you’ve heard this time and again.

And I will wholly and totally confirm it: Content IS king. Stop using gimmicks and META tags and sneaky tricks that “guarantee” traffic explosions and nuclear hazards. Stop stealing other people’s content, either through XML, RSS, or whatever XHDHTML you might think of. Duplicate and junk content is OUT. Quality, timely, visitor-oriented content is IN. Big time! Read on to find out more.

High-value, focused content keeps the Internet world spinning properly on its axis. It’s the fundamental behavior that keeps EVERYONE happy. (Ken Envoy)

FACT: Search Engines are not that stupid.

Many people, books, websites and articles will tell you about how searchengine go for “tags”, “keyword density”, “keyword-rich domains”, so on and so forth. When I was running my first web sites, back in 1998, you could fool them with meta tags. A year after, meta tags were in total decline, and, shortly after, they were practically dead. Then came Google with its revolutionary system. And along came the SEO guys, spreading their wisdom: “Put the keywords in the title, in the first paragraph, in H1, H2 and H15 and you’re done”. Try to do that today for a top keyword and see if you succeed.

The bottom line is: things are evolving. Things are not static and neither are the search engines. They learn how to deal with tricks and no gimmick is gonna work on the long run.

ANOTHER FACT: Search Engines detect ‘duplicate content’.

Therefore, you’re not that smart if you just copy and paste a bunch of words, or if you ’suck’ them through XML or RSS.

ANOTHER FACT: Searchengines love content, and so do people.

The internet is all about content. You already knew that.

ANOTHER FACT: Quality matters

You already knew that as well. But I just feel many people still need a confirmation. Through the quality of the content you provide you gain credibility, respect, popularity AND high conversion rates and sales.

What are the conclusions of this article?

1. Start creating content. Right now. You invest a little time and effort, but it pays.

2. Stop dreaming of that magic trick that will bring you free content and 1687.48987.8947987 visitors in 24 hours without you lifting a finger.

3. Concentrate on quality AND on quantity - this is the right order.

Take your time to deliver quality and you’ll enjoy the results.

Add comment August 22nd, 2006