Web Promotion Articles

An Easy Way Not to Get Banned by Google

An Easy Way Not to Get Banned by Google

 by: Michael Murray

Strategic search engine optimization involves far more than keyword research, META tags and content.

If you want to mange an SEO program, you need to be aware of any issue that can affect your success.

Domain name management is one of the big factors. Effective domain name management is critical because you could end up getting banned from Google and other search engines if you take the wrong approach.

Why would Google ban you?

In the spirit of fair play and providing depth in its results, Google frowns on duplicate content. Some web site owners purchase multiple domains and copy their content for both domains. They figure they may land the #1 and #2 positions that way. That may be the company’s goal, but it’s not very valuable for the Internet searcher.

Even if you don’t maintain your identical content with two or more domains, you can still run into problems. It’s possible to update just one set of web pages, but have them look like duplicates because of how the domain names are administered. You may be risking everything if someone enters www.yoursite2005.com/about.html and www.oursite2005.com/about.html and they see the same content - even if they pages reside in only one location.

Many web site owners redirect one domain to the next rather than configure the server to associate the core content with a second domain name. In many cases, a 301 redirect is your best bet. It’s a server-side redirect most administrators can handle in a few minutes. In effect, it’s a proper way of telling search engines to ignore one domain and favor another.

You may have many good reasons for owning multiple domains, including brand protection. Some companies get extra domains on the off-chance that someone may simply try a domain name and see what comes up. A classic example is 1-800-FLOWERS.COM. One of their domains is http://www.1800flowers.com, but you can get there with http://www.flowers.com as well.

The Bottom Line

If you secure more than one domain, redirect the extras to your main web site (on the server) or use the extra domains for unique content (showcasing a line of products of services).

Add comment August 19th, 2006

Hot List-Building Tips

Here are some hot list-building tips for you to grow your list and your business.

1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no "bribe" was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to.

Add comment August 19th, 2006

Internet Marketing - Article Announcer

Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a ‘Guru’. Of course, the financial successes aren’t bad either. Or so I hear.

There is no easy way. Work is involved. Time evaporates so much faster in front of a computer. I have given many hours to the school of internet marketing. I think I have bought every new piece of softway and ebook created by these ‘Gurus’.

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The New Marketing Landscape

Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this “post .com implosion economy.”

Good Web Site Design increasingly More Important

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What is a Business Blog?

Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.

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Email List Management

How do you get the most out of your list?

We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?

Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;

Add comment August 19th, 2006

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business and can’t understand why you’re not making a big profit yet?

If you’re seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You’ve registered your winning domain name, hosted it, put together your business plan, etc. You’ve thought very carefully about your products or services and you’re looking forward to the day the orders rush in.

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My Top 7 Favorite Ecommerce Tools

When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn’t already know they exist.

Whether they help you make money, save time, save money, or avoid frustration, these ecommerce tools and services rate my highest recommendation for anyone who conducts any form of ecommerce online.

ClickBank.com -

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Three Way Links, The Silver Bullet of Inbound links

I am not going to bore you by loading this article with a bunch of redundant, irrelevant garbage you already know. So let’s just cut to the chase.

I’m tired of reading the same old Link popularity articles. No one is saying anything new. The main question on everyone’s mind is “How can I get and KEEP a good ranking in the major search engines?” Even those websites doing well are fighting to keep their place. There must be a way to consistently appear in a good position with the major search engines?

Add comment August 19th, 2006

Do This - and Destroy Your Resale Rights Business!

There’s one thing that’s sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there’s not much that can be done to stop it.

The number one culprit in this is eBay. There are some information and software products on sale on eBay that have starting bids as low as one cent! The reasons that it has got to this stage of undercutting on eBay are:

Add comment August 19th, 2006