Archive for August 19th, 2006
What Professional SEO Can Do
by: Glenn Ford
The amazing thing is that professional SEO services are not expensive and yet they can make a huge difference to any web site or blog, in terms of the traffic and ultimately the revenue they receive..
Professional SEO services can only be provided by an individual or business with a thorough understanding of how search engines work and the implications of the frequent changes the said search engines usually make.
Professional SEO Helps To Grow Traffic
The first and most important thing that professional SEO should do is dramatically increase traffic by ensuring that the client web site is highly visible through a prominent page ranking. A prominent page ranking will mean that the web site will score highly again and again during searches which will in turn guarantee that a sizeable amount of the people carrying out searches using various key words, end up visiting the web site. This can translate to tens of thousands and sometimes hundreds of thousands of visitors every month.
Professional SEO Will help Sustain A Web Site’s high Ranking
It is true that anybody with some good knowledge on search engines can easily achieve the feat of getting a site to climb up the ranks in key searches and thus direct hordes of traffic to the client web site. But then this is only half the battle. It takes a really professional SEO service to keep a client up there in the rankings. What with the frequent adjustments and changes leading search engines make that have resulted in ruin for many web sites.
The real terror in the hearts of many web masters is waking up one morning and finding that their hard won search engine rankings have evaporated and with it the sizeable daily traffic that makes their sites work.
Professional SEO works hard to ensure that their strategy and game plan will keep the client web site high in search engine rankings for a long time to come. All prospective users should ask any Professional SEO firm for tangible evidence through references. If the SEO firm is any good they will be glad to provide (brag) references to you. If they do, do not take the references at face value. Contact these past or current clients and ask them questions on their level of satisfaction with the SEO firm in question.
Permanent link to this post (415 words, estimated 1:40 reading time)
August 19th, 2006
You got your website, you got your AdSense account, you have updated and published your new pages with AdSense code all over it and you are starting to see a little bit of money trickling through - and it is not what you were expecting!
Like you, I thought I would be rolling in the AdSense money so fast that I already had my resignation letter printed and signed. That did not happen (yet). Well, that does not mean I have to throw that letter away, I will just have to backdate it for when I can do it.
(806 words, estimated reading time: 3:13 ) read the full post...
August 19th, 2006
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. “Know your target audience!” said the experts. “AIDA method!” they pressed on.
“Attention. Interest. Desire. Action.” You know this old drill. “Make it happen in the minds of your hungry buying prospects!”
Then you went to the web. Ah, web marketing… a horse of a different color. Now it’s all about the Engines. What do the search engines want? What are those crawlers looking for?
(615 words, estimated reading time: 2:28 ) read the full post...
August 19th, 2006
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
But a search engine listing alone does not assure you will receive any new visitors to your Website until and unless you appear among the high rankers. Your Website must achieve higher search engine rankings in order that your customers are able to find your site promptly.
(1121 words, estimated reading time: 4:29 ) read the full post...
August 19th, 2006
3 Easy Steps to Improve the Search Engine Ranking of Your Website
by: Peter Dobler
SEO or Search Engine Optimization is a buzzword that is around for a long time. There are as many misconceptions about SEO as there are webmasters. Some webmasters are afraid of SEO, thinking it is too complex and not worth the effort. Others believe that SEO will get your website banned from the search engines and there are the few that actively practice SEO.
Fact #1: SEO can be complex if you want to compete with the big guys. SEO is all about outperforming your competitors. That means the less competitors the better your success rate will be.
Fact #2: SEO can ban your website from the search engines if you break the rules. I will not tell you the dark tricks of SEO that will ultimately get you on the blacklist of the search engines. This way you will not be able to break any rules and keeps you out of trouble.
Fact #3: SEO can be simple and effective. I will show you a few easy steps to increase the ranking of your website. You will be amazed about its simplicity.
Ok, here we go.
1. Choose your niche keyword phrase
SEO is all about being a little bit better than your competition on a single keyword phrase. You need to focus your website on a single keyword phrase. 2 or 3 words in a keyword phrase work best. Make sure that people are actually searching these phrases as well. Wordtracker and Overture are just two methods out of many to check for usability. If you optimize your website for the wrong keyword phrases you’re wasting your time.
2. Set your html tags right
Your keyword phrase has to be in the -title tag. You can ignore the keyword and description meta tags for now. They are not as important anymore as they were a few years ago. Make sure to have an h1 tag with the keyword phrase. Avoid having an h2 tag with the keyword phrase. Take control over the look and feel via cascading style sheets (CSS). This way it is much easier to control your website’s appearance and keeps the html code clutter free.
Sprinkle your keyword phrase throughout the webpage. Place your keyword phrase 2-3 times closer to the top, once within the first 25 characters and once in the last 25 characters of your text. Change the style variation of the keyword phrase. Make sure you have at least one underlined, one bold and one italic variation of the keyword phrase.
3. Check for errors
Spell checking is a must. Search engines don’t honor spell errors on your webpage very well. Check for broken links as well. Nothing hurts your ranking more than broken hyperlinks.
Well, here you have it. The 5 minute drill to improve your website’s search engine rankings. Ok, I admit it, it’s not this easy. On-Page SEO is only half the battle, maybe only one third of the battle. To really dominate the search engines you need to practice a well planned and executed linking strategy. This is also called Off-Page SEO. Off-Page SEO is your most important task as a webmaster.
The details of a successful Off-Page SEO strategy are too much for the content of this article. But here’s a little example on how effective Off-Page SEO is: Logon to Google and type in the keyword ‘click here’. To your surprise you will see that Adobe holds the #1 position for this keyword. Now analyze the Adobe page for a minute. There is no ‘click here’ anywhere on the page or within the html code. How in the world can they be #1 for ‘click here’? Millions of other web pages have a link to Adobe with the title ‘click here’ to download the Acrobat Reader. That’s why.
Nothing makes me happier than if you can improve the search engine ranking of your website by just a few positions by following my simple advice. 90% of all webmasters don’t bother and that’s the window of opportunity for you. Of course a short article cannot explain the total picture of SEO. However it is meant to give you some ideas on how to approach SEO. Have fun while practicing SEO with your website.
Copyright 2006 Peter Dobler
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About The Author
Peter Dobler is an active real estate investor and successful internet business owner.
Use the free tools at: http://www.online-business-idea.com to improve your website’s search engine ranking.
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Permanent link to this post (755 words, estimated 3:01 reading time)
August 19th, 2006
Educate Yourself about Link Popularity
by: Tom Bishop
Links make it possible for your website to be found in cyberspace. Links and search engines work hand in hand to make the process of seeking out information go more smoothly.
Link popularity can make or break your website. Search engines have their own ranking systems and they use links to do it.
Google leads the pack when it comes to search engines and most of the others look to Google for guidance. Search engines give the most prestigious rankings to sites that link to other sites that contain related subject matter.
Keywords matter in regards to link popularity. The more often a keyword is used the more difficult it makes it to obtain the end result of link popularity.
It’s not as simple as managing to link up with plenty of other websites. Quality is your aim, not quantity. Link farms are everywhere on the Internet but they only make your search for link popularity a nightmare. Look past these awful “endless lines of link pages” and continue your quest for exceptional quality.
It cannot be stressed enough- quality of a site must always be put before quantity. Cast aside junk sites masquerading as sites of worth and soldier on to higher peaks!
Now it’s time to get down to the nitty gritty of how you actually go about making link popularity a reality.
What you need to do first is to get your site listed in a directory that is popular. Yahoo or an Open Directory Project are two excellent choices. If you have a business- oriented site Yahoo will charge you approximately three hundred dollars a year but it is free if your site deals with anything else. Open Directory lists sites for free no matter what they pertain to.
Look to major categories such as national ones to list your website in. Sure smaller sites are very nice but can they really help you achieve your ends? Think big!
Once you have directory listings you now need to find other sites on the Internet that provide some of the same products and services that you yourself provide to customers. Related sites help ensure a higher degree of link popularity so bear that in mind as you do your homework. The time and effort you put into your site will benefit if it is linked up with others who feel the same way. And they will in turn benefit as well.
Do your research first as not all sites have an interest in linking up with others. Search out sites and see what they have to offer and see whom they are linked to.
Once you have found a site that suits your needs, congratulations! Now it’s time to get to work. Right off the bat make their link a part of your site. Drive the traffic to both of your sites. Now via e-mail inform the owner of the other site that you proudly have linked their site to yours. You’ve joined forces in a sense. Everyone needs allies in the online world after all.
In your e-mail let the other webmaster know that you are pleased with what he/she has going at their site and are glad to be in some small way connected to the ongoing success of the site. Be as cordial as possible.
Repeat the same process with as many sites as you wish to link up with. You can never have too many link partners in the Internet. Just remember that you stand for quality and you won’t accept anything less.
Visit the search engines often to determine if your efforts are paying off. Don’t be too discouraged if progress is slow. Stay focused!
Ask yourself one final question- is your website up to par? If it isn’t, shame on you! Make it as fantastic as possible in order to achieve the link popularity that you deserve.
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About The Author
Tom Bishop Operates targeted PPC Traffic Where You Can Order High Converting Traffic For Just 20 Cents a Click. For Full Information Click Here: http://www.webtrafficblaze.com/.
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Permanent link to this post (683 words, estimated 2:44 reading time)
August 19th, 2006
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I’d progressed with it so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.
Last week I looked in the mirror at the 30 year old staring back at me and thought:
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August 19th, 2006
Objectives, strategies, and tactics (i.e. programs or action plans) - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, and tactics fill in the details. Tactics are where the action takes place - these are the things you will do to bring your plans to life and “work” your marketing mix.
(724 words, estimated reading time: 2:54 ) read the full post...
August 19th, 2006
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what’s working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
The key points of using these two Meta Tags, is optimization!
Evaluate your Keywords: look at your web-site and evaluate it services and products, be sure to do a search in www.Google.com to help you pick the keywords that your potential clients may be looking for.
(166 words, estimated reading time: 40 secs) read the full post...
August 19th, 2006
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters. In the Internet market becoming much more critical to business success this is almost natural.
(458 words, estimated reading time: 1:50 ) read the full post...
August 19th, 2006
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