Archive for August 18th, 2006
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.
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August 18th, 2006
Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.
Up until recently, RSS feeds had very few options for making money with them directly. Of course having at least one RSS feed on your website content will certainly build the relationship you have with your website visitors which will result in more sales for your company, making direct money from syndicating your RSS feed wasn’t possible until recently.
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August 18th, 2006
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it’s true or not, there are serious consequences that could potentially shut down your online business.
Are Your Emails CAN-SPAM Compliant?
The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.
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August 18th, 2006
You can’t row a boat without an oar or build a house without a hammer. And, you can’t build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday.
Those who do use online tools are generally paying far too much for them because they haven’t yet looked into the alternative. I’ll tell you about that in a minute, but first…
What’s the most important online tool we need? A website, of course. No brainer. How else would potential online customers find out if we have what they need?
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August 18th, 2006
The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area.
Many companies are taking advantage of electronic media quite aggressively by making new contacts, tapping into new markets and reducing costs with the help of online technologies.
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August 18th, 2006
There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links
Before you get started
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August 18th, 2006
When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.).
But, allow me to extend this even further and talk about company appeal as well, for example company "culture". Let’s get less broad and bring this to you and me. What is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner?
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August 18th, 2006
Google is the most popular internet search engine and even if we have to admit the popularity of such tools as yahoo, msn and altavista ? google is the leader nowadays. If you would like to trick google ? the answer is ? it is virtually impossible, however it is possible to get high rank on yahoo or altavista. We got our top position in our specialization: Great Plains Dexterity on all the three: google, Yahoo and altavista, so, if you don’t mind let me share our experience.
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August 18th, 2006
SEO Best Practice: Befriend The Directories
by: Otilia Otlacan
Why Directories Are Important
Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:
- Listings within major directories provide “context” to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets -> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats. Your web site and pages will be indexed faster and might have a better ranking in search results for specific terms (in this case, “blue cats”).
- Major directories (such as Yahoo! Directory, ODP, Jayde etc.) have high page ranks and as long as you obtain a non-reciprocal listing from them, paid or unpaid, your page rank will benefit greatly.
- Major directories are often replicated by other web sites (think of ODP, with hundreds of copies) which means that a listing somewhere in such a major directory will cause listings in all replica sites, contributing towards your link popularity efforts and boosting page ranks.
- The ODP (Open Directory Project) feeds results to Google, AOL, AltaVista, Lycos, Netscape - once again, a presence in ODP can get you quite far.
Submitting to Directories
As with most good things in life, you need to make efforts to get into quality directories. Although detailed instructions on how to submit your web sites are always provided by the directories, there are certain aspects to consider before you start hunting for directories and submit your web sites:
- Start with Yahoo! Directory and the Open Directory Project: being listed in the two of them is worth more than being listed in all other directories together! You will find soon enough that, unfortunately, being listed in these two is the hardest thing to do: Yahoo requires a $299 annual fee for regular web sites (only non-commercial sites qualify for a free listing) and $600 for adult sites, while ODP is free but you need A LOT of luck to make your way into it. ODP is so large yet is strictly human edited, which means the waiting time for a listing can extend to even years! Make your duty as a SEO worker and submit your web site, but don’t get your hopes too high, unfortunately.
- Religiously follow the submission guidelines provided by directories: read them as many times as you need to make sure you will not upset its editors by submitting your site the wrong way, with inaccuracies, the wrong description style, or to the wrong category.
- Try to find niche directories if your web site’s content is suitable for that. For example, if your web site covers Marketing topics, focus your efforts into finding a Marketing-only directory (such as MarketingWHO.com) and submit your site there: search engines love links from sites relevant to yours!
- You will probably come across many directories with paid inclusions: use your common sense to appreciate if it’s worth it or not. A good criteria is to check their Google Page Rank: if it’s at least 3 levels higher than your site’s Page Rank, it’s probably worth spending the money for the inclusion fee. However, do look for directories with a flat, one-time fee rather than recurring monthly or annual fees: you’ll end up spending less money!
In the end, remember a simple rule: if it’s too easy to get into a directory, it’s probably not worth the effort to get into it in the first case.
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August 18th, 2006
Their is an old Saying it goes something like this ‘Figures Lie and Liars figures. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for.
In a previous Article ‘All You Need to Know About Your Website Traffic is Contained in 5 Key Stats’ I discussed AWStats and 5 key areas related to Search Engine, Back Links and Reciprocal Links. In this article we will learn how to use a few more Statistics from AWStats.
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August 18th, 2006
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