Web Promotion Articles

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.

What is link reputation?

This is defined as the anchor text or link text of a backward link. Anchor text is the text contained within the link and backward links (inbound links) are web sites that contain a link to your web site.

Add comment August 17th, 2006

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

Add comment August 17th, 2006

Google Patent Application - Highlights

Google Patent Application - Highlights

 by: Halstatt Pires

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.”

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of action:

1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach.

Google’s Looking at Your Domain

In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows the site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much the registration process impacts the ranking process, but every little bit helps.

Google claims that it also digs deeper into domain names to evaluate the legitimacy of the site. Factors in the evaluation include the web host and the “who is” information. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. While such hosts are not detailed in the application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.

If your search engine optimization efforts for Google are failing, the patent application may provide answers. Talk about a perfect E-book!

Add comment August 17th, 2006

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner.

I thinks it’s fair to try to help anybody that wants to be successful on the Internet. We shouldn’t try to hide secrets from anybody.

Add comment August 17th, 2006

The Reality Of How To Make Money In An Online Business

"Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. However, as most internet marketers would tell you, this is not true as making money online is a serious business and hard work has to go into it.

Add comment August 17th, 2006

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium.

Let’s examine a few.

Add comment August 17th, 2006

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of the article)

A commercial website in 2005 is really costing itself money if it does not utilize the myriad advantages of implementing RSS feeds. RSS provides near real-time delivery of information your website visitors are interested in, it provides constantly updated content that search engines crave, and it is quite simple to implement.

Add comment August 17th, 2006

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought “wow cool program, I don’t see how it can help me”. Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for “valued customers only”. At that moment I realized the awesome power of the autoresponder.

Add comment August 17th, 2006

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet Experts make money on the Internet, then this article could be the most important report you have read this year!

Over the next few articles you are going to receive information that will blow your mind, it will stretch your reality and most of all it will make you want to take action to learn more about the skills of making money on the Internet.

Add comment August 17th, 2006

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses.

Already a big slice of global trades are taking place through the Internet. According to Forrester Research, a major marketing research company, worldwide online exports will escalate to US $1.4 trillion in 2004, and cross-border e-marketplace trade will exceed US $400 billion in this year alone.

Add comment August 17th, 2006