Web Promotion Articles

How To Boost Your Traffic And Profits With Content!

How To Boost Your Traffic And Profits With Content!

 by: Karen Walker

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!…

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of “special reports” or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links “sprinkled” throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers… It’s about building a trusting relationship with your subscribers (ie, “cultivating” your list)…

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your “paid” product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to “content hungry” web-site and newsletter publishers with your “resource box” attached. A resource box is nothing more than a little 3-6 line “bio” about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)…

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted “as is” with your resource box attached.

… Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content…

With the declining effectiveness of many of the online advertising methods that we’ve relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

Add comment August 15th, 2006

Displaying RSS Feeds on Your Web Page

Displaying RSS Feeds on Your Web Page

 by: Sanjay Johari

RSS feeds have made it very convenient to syndicate information from various sources. Most of websites and services that publish fresh content, such as ezines, press release, new agencies, blogs make their content available thru RSS feeds. As new content is published the RSS feed gets updated automatically.

Adding RSS feeds to web pages has many advantages. Let us say you have added RSS feeds from a popular ezine on one of your web pages.

• The content of the web page is automatically updated as the ezine makes new content available via RSS feeds. Every time search engine spiders crawl your web page they are likely to find the web page updated.

• The visitors to your web site will also find new content on every visit and they might be tempted to visit your web page more often.

• You do not have to bother about writing fresh content as RSS feeds are updated automatically.

Earlier I had written an article on adding RSS feeds to a web page using java script. While this method makes fresh content available to the readers, the content of the feed cannot be “read” by search engine spiders. Therefore the web page does not get the benefit of changing content from the search engines.

On the other hand php based installation makes it possible for spiders to notice the changing content of the web page. This article is a follow-up of my previous article which outlines simple steps to put RSS feeds on a web page.

For the purpose of this article I have chosen the free version of software available from CaRP. The software can be downloaded from this site:

http://www.geckotribe.com/rss/carp/

The instruction manual which comes with the package gives detailed instructions for installing and running the software. Additional information is available from the site. While there are several options available for using the software, I am showing here the simplest steps to load and run the software:

1. Download the software on your computer. It comes in a zip file. After unzipping save the available folders and files on your computer. These files and folders will be available - carp (folder), img (folder), carpsetup.php, README.html .

2. Upload all the files and folders to the root directory of your website. This can be done by using FTP. If uploading is done file by file, ensure that the names of the files and folders, and location of files in their folders do not change.

3. Create a new mySQL database.

4. Run the setup file carpsetup.php from you web browser.

5. A new page will be displayed. On this page select mySQL database option which is easier of the two options given there.

6. Another new page will open in which you have to fill the details of mySQL database. Click on “Create Database Tables”.

7. The page which opens now will have code which has to be put on the web page where you want to show RSS feed. The code will be displayed in a gray box.

8. Within the code there is “setup code”. This setup code should be pasted into a file called carpconf.php . The file will be available in carp directory. On the html script of this file locate the line “//Add configuration code that applies to all themes here” . Just below this line paste the setup code.

9. Choose a web page where RSS feed has to be displayed. The file name of the page should have .php extension. If your page has .html or .htm extension, you can try replacing only the extension with .php . Normally this should not change the way the page appears in a web browser. If you encounter any problem you could make a new web page with .php extension.

10. At appropriate location of the web page, where you want RSS feed to be displayed, paste the code in the html script of the page. From there you can remove the setup code. It is not required to be added to all pages once it has been added to carpconf.php page in step 8 above.

11. If you now open your web page in the web browser it will start showing the RSS feed which comes along with the package. For changing this to RSS feed of your choice you will need to make changes in the code you have entered in step 10. In the code there is a URL after CarpCasheShow. Change this URL with the URL of RSS feed you wish to display.

Now the web page will display the RSS feed of your choice. You can choose to display more feeds on the same page or have separate pages for RSS feeds for different sources.

You can see this page on my website on which RSS feed has been added using exactly the steps shown here.

http://www.sanjay-j.com/RSSFILE/homebusinesspop.php

You can see some more pages from the links on left column of this page.

I have tried to make the process easy to follow. You can always refer to more detailed instructions which come with the package. Take advantage of the free content available and use them to boost your page positioning and traffic to your website.

Add comment August 15th, 2006

What is Google AdSense?

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Add comment August 15th, 2006

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

2. How are people searching for your topic? For example, if your theme is "Japanese food" how are people searching for information? Are they typing in "Japanese recipes", "low sodium miso soup", "history of Japanese food", "Japanese food in NYC", etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

Add comment August 15th, 2006

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.

• SE marketing is very effective in driving qualified traffic to a web site. Over 85% of global surfers utilize Search Engines to find goods and services.

Add comment August 15th, 2006

So You Want Your Site To Be Number 1

So You Want Your Site To Be Number 1

 by: David Andrew Smith

You have products or services you want to sell? You want to use the internet as your main publicity vehicle? So you want a website? You want to sit atop the rankings for the search engines? You want loads of visitors to your site? You want a high conversion rate from visitors to paying customers? We are all in that situation and it is possible to achieve all of these wants by following a few simple rules.

1. Web Site Design.

Keep it simple with no flashy opening graphics. People searching for products or services do not want to wait while these graphics load and play through. They will probably have gone elsewhere before they get to the ‘nitty gritty’ of your site. Text based sites load faster, are more search engine friendly and are more likely to contain information the visitor is searching for. Base your site on plenty of good text and keep the graphics to the absolute minimum required to do the job.

2. Web Site Structure.

Produce as many pages as you can. The bigger the better.. Search Engines give a preference to sites with large numbers of pages. Plan a straightforward navigation path through these pages. Make it simple for people to find what they are looking for on your site and easy to click through onto different pages.

3. Web Site Content

Good quality content is a necessity if your site is to perform well. So what makes good quality content? Firstly it has to be well written from the point of view of grammar and punctuation. Secondly it must contain information into which your keywords can be embedded. Telling people how marvellous your products or services are is not good quality. Telling them what the likely benefits are to them is good quality and a better sales pitch into the bargain. Put yourself in the position of a visitor. Does your site tell them how to solve their problem? Is it informative and easy to read? It should be.

4. Search Engine Positions

Submit to as many free directories as you can find. Look at your competitors backlinks and find sites that you can also submit to. Develop some reciprocal links with related sites. What constitutes a related site is quite flexible so think carefully about these before committing to a link. Link with a wide range of sites with differing page rank values do not only choose those with high page ranks. The bulk of the links should be page rank 3 or 4. Develop a weblog attached to your site and keep this updated, at least once per week. This will attract the search engines to spider your site and will also attract in more links. Write and publish articles which will bring in large numbers of inbound links and by putting them onto your site will update and increase your content.

Four basic rules have been outlined above which if carried through should eventually see your ‘wants’ gratified. However I have only skimmed the surface as each of these topics are several articles in themselves, but you should be able to easily find information about each of them. Take on board the advice and your site will be one of the successful ones.

Add comment August 15th, 2006

SEO Success: Step Three is Creating Long-Term Popularity

SEO Success: Step Three is Creating Long-Term Popularity

 by: Chesa Keane

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:

- Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.

- Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites.

- Create links, backlinks and cross-links between the satellite pages and your money site, improving your link popularity for all websites, especially your money site.

- Display articles or e-books related to your industry and place these articles on your websites being aware of the best location based on keyword dominance.

- For long-term, viral marketing results, create articles or e-books that you will either sell on your website or offer to public domain websites where your link information must be retained for use by anyone else on the internet; these articles will create links that go back to your money site or your niche sites.

- Follow the same steps in Tier I and II for all the niche sites as you did for your original money site; that is, design a SEO-optimized website and follow Tier II strategy to create the necessary link popularity to drive traffic to these sites.

Monitoring

In order to determine if the SEO efforts are successful, you must monitor results of for number and quality of backlinks, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analyses. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to-day that you should expect. You are looking for general, overall upward trends, not short-term blips. Upward progress followed by maintenance of a strong position with slow, steady growth would indicate a successful SEO campaign.

This 3-Tiered approach to SEO Strategy is very effective when implemented with the patience it takes for long-term results. Short-term “fixes” and “tricks” may have an effect in the short-run, but as the search engines change and adapt their algorithms — as they doing almost monthly — what worked today for quick results may actually get you banned tomorrow. This strategy is based on search engine directives: Well-designed websites, free of bad code, offering information, services or products of interest to the internet community will create their own base of popularity — for which you will be rewarded by strong, growing traffic. When you are in it for the long haul, your strategy must utilize long-term efforts.

(c)2005. TAO Consultants, Inc. All rights reserved.

Add comment August 15th, 2006

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very valuable business. First, let me explain What the term ‘5-Point Prospecting’ means. It means that, at any one time, you are using 5 different marketing methods to get your name and business known. Now, there are many more than 5 ways to market your product or service, and if you want to use more than 5, great! Here are my top 5 Prospecting Methods:

Add comment August 15th, 2006

Persistence Pays ? Sweet Rewards of Dogged Marketing

No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Therefore, unless you are selling something extremely unique, you will have to ensure that you are heard and seen in the virtual world above the din and distractions of other websites.

Add comment August 15th, 2006

Optimum SEO Keyword Density ? A Real-Life Case Study

So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on "Keyword Density"

Add comment August 15th, 2006