Web Promotion Articles

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.

"We can get your site to be number one in the search engines for the top 20 search terms you choose," promised the telemarketer. I don’t usually give telemarketers the time of day, but somehow found this fellow to be intriguing. It was a cold and snowy day in Michigan right at the moment, and somehow I felt warmer just hearing him glow about the sunshine beaming through his own office windows.

Add comment August 14th, 2006

Search Engine Promotion - - - Be Sure To Go Overseas!

Search Engine Promotion - - - Be Sure To Go Overseas!

 by: Bob Schwartz

They call it the World Wide Net, so why just concentrate your firm’s search engine submissions on U.S. search engines?

The main reason to get your real estate website listed on the foreign websites is: Good foreign search engine rankings will generate new clients!

This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in Orange County and they needed to contact a local Orange County attorney to help.

Why heed my advice? Well, let’s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website;

http://www.la-orange-county-lawyers-attorney-directory.com

AOL-UK - Sympatico (Canada - MSN-UK - MSN-France - MSN Germany Google Mexico - Google UK - Google Germany - Google Japan

Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.

Before a quest for higher rankings, you should obtain a comprehensive report on your site’s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm

To enhance your report’s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.

The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm

Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.

Copyright 2006 Promotions Unlimited. All rights reserved.

Add comment August 14th, 2006

Tips for getting on TV and Radio Talk Shows!

Tips for getting on TV and Radio Talk Shows!

 by: Matt Bacak

We’re all familiar with the litany of TV and radio talk shows. Perhaps you’ve watched or listenmaybe you thought - I would make a great guest! Well, if you think you would make a great TV and radio talk show guestread on and learn how to get on TV and radio talk shows! A radio or TV talk show, can be a great publicity move. It takes some effort, but with a little research, and a lot of perseverance, you could be on your way to promoting your product, service or even yourself on a radio or TV talk show.

Step 1 - Groundwork

You need to think about your pitch to the radio or TV talk show. What do you have to say that’s new, interesting, unique and different? What’s your angle or story idea? Do you have a unique product? Are you an expert in a field?

Once you given some thought to about your pitch, prepare a one page backgrounder on yourself. This fact sheet is very important if you are just venturing into the talk show arena. Include a professional head shot picture and highlight all of your previous speaking engagements, published articles, books etc. You need to build credibility since you are an unknown entity to the radio or TV talk show producer.

Now that your backgrounder or fact sheet is complete, research the various talk shows where you would like to appear. No sense wasting your time or the producer’s time if your topic idea is not appropriate for the genre of the talk show. When doing your research, find out what types of topics the show is looking for. Often, the talk show’s website or the radio station website are good starting places.

Check out how the radio or TV talk show likes to receive topic ideas. Do they prefer phone calls, emails or is there an application form available? Try to determine whom you contact and what the best method for contact is.

Step 2- Practice

Often overlooked, it is always a good idea to practice your pitch and show your fact sheet to some respected colleagues before you try it out on the TV or radio producers. Ask your practice partner to throw out some tough and challenging questions so that you get practice rebutting any negative responses. The practice pitch will give you a chance to make any changes, streamline your narrative and to think about how you will answer the producer’s questions.

Step 3 - Make Contact

Now that you’ve figured out what you want to say and where you want to say it, it’s time to make contact.

There are a few methods of making contact. The first is to fax or email your backgrounder and then follow up with the radio or TV talk show producer a couple of days later. The second idea is to call the radio or TV talk show producer and sell them on your idea right away. A lively phone conversation will demonstrate that you are able to be engaging and interesting. If you get voice mail, persevere! Mention your idea on the voice mail, send your backgrounder and then follow up with a phone call again. A third, albeit more passive way to get on radio and TV talk shows is to register with one of the many online databanks or publications, which are directories of people available for radio and TV interviews. These sites and publications are designed for media professionals who need to quickly and easily find guests for various topics.

When you are pitching your ideas, strongly capitalize on your experience. If you have limited to no talk show experience, the producer may be scared off by that. Play up any and all experience you have. For instance, focusing on the broad range of presentations you’ve made to various audiences will show that you’re adept at speaking. Even better is to have some references lined up who will provide testimonial to the producer that you were an informative, intelligent and engaging speaker.

Another idea is to link your idea with an event or issue in the news, if possible. If you can inject a ‘little’ controversy into a topic (say you represent the opposing side of an issue) you have a better chance of being signed on.

Here’s a quick and easy tip, remember to boost the producers ego by mentioning something from a previous show topic or guest, producers love to know that people are watching.

Be excited! You have to believe in your idea, topic or whatever it is you have to say. The more enthused you are - the more likely you will get the radio and TV talk show producers to buy into inviting you to make an appearance on their show.

Step 4 - You’re Booked!

O.k. you’ve gotten the call you were waiting for. You are booked on your favorite TV or radio talk show! It helps the producers and talk show host if you supply a list of relevant questions. Pick 10 or so questions that you would like to be asked. There is no guarantee that they will use them, but producers and hosts are notoriously busy people and anything you can do to make their job a little easier will be appreciated.

Once you’ve finished your radio or TV talk show appearance, be sure to update you backgrounder. Surprisingly, the more talk shows you do, the more you build your credibility as an ‘expert’. As soon as you have a few appearances under your belt, you will likely find it easier to make that initial contact with the TV or radio talk show producer.

It cannot be stressed enough when you’re looking for ways to get on TV or radio talk shows, perseverance and determination are the keys. You cannot give up. It will be difficult to make contact and eventually get booked, but the reward in free publicity is MORE than worth it! Good luck!

Add comment August 14th, 2006

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network marketing prospects asking me how fast they can start to see profits. My answer to them is simple, How much and How fast you earn depends on your efforts. Most of them Do not satisfy with my answer. They will argue Company Xyz guarantees I will be in profit in my first month, The Sponsor from another company guarantees me to earn Even in my first few hours

Add comment August 14th, 2006

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

Add comment August 14th, 2006

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you’re trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.

1. You can afford free. Index your site with the Open Directory Project. It’s free! The Open Directory Project powers core directory services for Google, Lycos, AOL Search, Netscape Search, and lots more.

Add comment August 14th, 2006

What are My Chances to Get the First Place in Search Engine Listings?

You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero and each day they become smaller and smaller as a number of new and old websites grows.

Add comment August 14th, 2006

Not Knowing This Explosive Email Secret Can Kill Your Mailing List

Not Knowing This Explosive Email Secret Can Kill Your Mailing List

 by: Reginald Turner

How are you doing today? I hope you are having a very prosperous day. If you own an ezine or mailing list, you know how important it is to get subscribers, especially if you want to tell them about your products and services, or you just want to inform people in your mailing list about information that could help them. It could be very frustrating if it seems like your mailing list is not responding, right?

Let me ask you a couple of questions? Did you ever send out offers about your products and services to your mailing lists and it seems like your mailing list is not responding to it? Did you ever think that people in your mailing list wasn’t responding to your promotions because of your advertising? Last, but not least, did you ever try to rework your advertisements and the results you got from your mailing lists remained the same? Well I have some good news for you.

The products and services you offer, or the way you advertise could possibly have nothing to do with why it seems like people in your mailing is not responding. The reason it may not seem like people in your mailing list are not responding to your promotions could be because of the following reasons: spam filters, your blacklisted without even knowing it, or you are not whitelisted.

Most of the people who are either in your mailing lists or subscribe to your mailing lists will probably belong to the following major ISP’s: AOL, NetZero, Yahoo!, AT&T, Msn/Hotmail, Mail.com, Earthlink, and Comcast. The majority of these major ISP’s use high tech spam filters, blacklists and look to see if you are whitelisted.

If you are into email marketing, but not familiar with terms such as spam filters, blacklists, and whitelisting, you might be asking yourself, what do they mean? how could they hurt me? For your benefit, I will be more than happy to explain to you what they mean and how they could hurt you, especially if you own a mailing list.

First, lets talk about what blacklisting is. Blacklisting is a list of spammer IP addresses that the majority of the major ISP’s keep. If your email server IP address is found on their blacklists, it could stop your message from being delivered and that could hurt you if you’re trying to promote your products and services to your mailing lists. The scary thing about blacklists is you don’t even know if you are on them or not.

Second, lets talk about spam filters. Spam filters is a piece of software that the majority of the major ISP’s use to determine which emails are spam and aren’t spam. Lets say you deliver an email to somebody in your mailing lists that has an email account with Netzero. Before that email even gets to their inbox, it has to pass through their spam filter. If there are any words in your email that causes their spam filter to trigger, it will consider your email as spam and block your email from getting through. The scary thing about this is there is know way of telling what words will trigger the spam filters when you are writing your emails. This another factor that could hurt you, especially if you own a mailing list.

Last, but not least, lets talk about whitelisting. Whitelisting is a process of telling people in your mailing list to add your ezine to their “safe” or permitted email senders lists. Although this process could be very beneficial, it could also be very extensive and time consuming, especially if you have a huge mailing list. However, not being whitelisted could also hurt if you own a mailing list.

If you are like me and have a mailing list, you don’t want to have to deal with spam filters, blacklists, or the process of getting whitelisted. For more information on how to beat these mailing list killers so that your message gets to your mailing lists, please visit: http://www.ad-alyzer.com/727/email_info. Thank you very much for taking the time to read this article and I hope it benefits you to the fullest.

Add comment August 14th, 2006

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately, people don’t treat email with the same care as face to face interactions. It’s almost as if we’re so complacent with the speed of email that our ability to use it in an effective manner diminishes with every message.

But even with technology, you must maintain approachability. In other words, you must be capable of being reached. So, email is not unlike any other form of communication in that requires consideration for the message, the sender and the receiver. Here are four critical keys for email effectiveness.

Add comment August 14th, 2006

Boost Your Web Site Sales

The following strategies are used every day to boost sales from any commercial website. Most are simply common sense whilst others may take some time to master. All will help your site to start generating the income you expect from your online ventures.

When your customers are at your order page they’re interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they could simply add to their existing order.

Add comment August 14th, 2006