Archive for August 14th, 2006
I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE.com are relying on this type of service already to get more done, with no language barriers.
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August 14th, 2006
Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising?
It’s a fact: content is KING on the Internet. Heavy traffic Web Sites and BIG Newsletter directories are on the lookout for FRESH, original content in the form of articles, interviews, news and reviews.
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August 14th, 2006
Content & Links Share the ‘Kingdom’
by: John Schwartz
If you run one or more web sites, you’ve probably heard it said many times: “Content is king!” The thinking goes something like this: if you provide lots of high quality content on your web pages, it will attract lots of visitors who will buy from you and spread the word to others. You’ll end up ‘king of the hill’ in your particular niche.
Let’s examine that notion a little more closely. For existing sites that already have listings in search engines, links on related sites, directory listings, etc., content is the thing that brings visitors back for more. If, however, you have a brand new web site, using a domain name that has not been previously used, what’s wrong with this picture? Simply put, it’s this: the best content in the world won’t get you visitors if people don’t know your site exists.
The Power of Link Popularity
That’s where the equally important power of links comes into the picture. The web’s foundation is the interlinking of web sites. Without links, every site would be a tiny island in a huge ocean that isn’t on any map. At no time is this fact more starkly evident than when you unveil a new site on a new domain. We’ve all been there. Not only does your new site get zero traffic, you can’t even hear crickets chirping - even they don’t know it’s there!
The solution, of course, is to let people know you’re out there by building link popularity. What’s ‘link popularity,’ you ask? It is the sum total of external web pages with links pointing to your site. This includes all the sites most webmasters target: search engines, directories, related sites, and unrelated sites.
As your site’s link popularity grows, two great things happen. First, all those links on other sites begin to drive visitors to your site. If most of those links are on sites in the same niche as your own, most of those visitors will be pre-screened. In other words, they will be people with an interest in your niche’s subject matter - not random visitors.
Second, link popularity plays a significant role in determining where your site will rank at the major search engines for searches related to your site’s theme. As you amass more inbound links, and depending on the words used in those links, your site will move up the rankings and you’ll see more and more traffic. Just as with links on related sites, this ‘organic’ (i.e., free) search engine traffic will consist of people who are actively seeking out your site’s information. Those are the visitors you must have to succeed! Best of all, you get those visitors without having to pay one penny for them!
The Power of Great Content
Once you have a steady flow of visitors surfing in to your site, the focus changes to the quality of the content they find there. Why? Because you want as many of those first-time visitors as possible to be impressed enough by what they find on your web site to bookmark it and spread the word to family, friends, and co-workers. You can’t buy better advertising than word-of-mouth from trusted sources like that!
Of course, great content will also encourage a higher percentage of your visitors to buy from you - your products, services, paid memberships, etc. Put it all together and it’s clear that excellent content will both make you more money and get your site more link popularity. It’s like an endless feedback loop that builds and builds as your site ages.
Why Successful Site Owners Concentrate on Both
But, the key in the beginning, when you’ve got a brand new site on your hands, is growing link popularity. Get that trickle of traffic started with those links; then let your great content do the lion’s share of the work to close the deal.
The growth of your site will constantly revolve around its dependence on content and links. Those who have made the comment, “Content is king!” a widely known catch phrase have really done a disservice to new site owners. A much more accurate (but less catchy) phrase is this one: “Content and links share the kingdom.”
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About The Author
© John Schwartz (all rights reserved)
John Schwartz is a professional writer and web site publisher. He owns and operates http://www.web-article-writer.com - offering high quality, original web site content and articles for clients needing to improve link popularity, traffic, and search engine rankings.
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Permanent link to this post (758 words, estimated 3:02 reading time)
August 14th, 2006
There are three main sources for you to get the content you need.
They are:
Write it Yourself
Hire a Ghostwriter
Use Other Writers
There are pros and cons to each source but by using a combination of sources you can accumulate a well-rounded body of content for your use. Here are some of the points to consider when using the different methods for creating content. What works best for you will depend on your level of writing ability, what the content will be used for and your budget, among other things.
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August 14th, 2006
That’s right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.
Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a ‘Google perspective’ and constantly battle over positions with my online competitors. And this got me to thinking..
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August 14th, 2006
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.
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August 14th, 2006
6 More Tips For Raising Your Search Engine Rankings
by: Halstatt Pires
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
1. Site Navigation
The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.
2. Choose Less Popular Keywords
Don’t just use the most popular keyword phrases - the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.
3. Choose Related Links
Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.
4. Update Your Content
You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.
5. Don’t Oversubmit
You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don’t use a whole slew of submitting software.
6. Subscribe To and Read Search Engine Relevant News.
Always be on a look out for SEO news - staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.
Permanent link to this post (343 words, estimated 1:22 reading time)
August 14th, 2006
Does SEO Marketing Really Work?
by: Glenn Ford
SEO Marketing or Search Engine Optimization not only works but in fact is highly effective and has been responsible for transforming many unknown web sites into popular destinations on the World Wide Web today.
To date no other online marketing tools or methods have proved to be anywhere near as effective as SEO marketing techniques. This is hardly surprising when a vast majority of the traffic that visits web sites is still coming from search engines. SEO marketing is centered on search engines and focuses on optimizing search engine rankings.
In recent times the main search engines have been constantly changing and modifying their rules and at times, this has caused great panic amongst many web masters. In some instances changes introduced by leading search engines have caused their ranks to slip to oblivion thus wiping out their daily traffic instantly. This has been distressing more so because web masters quite often spend a lot of time and money on SEO marketing to get their web sites to climb the ranks in search engines.
This is one of the reasons why one should be very careful when appointing somebody to work on their SEO marketing. There are many techniques which bring quick results but are definitely not in the long term interests of the web site and its’ owner. People need to understand that the aim of the search engines is to ensure that the search results their users get are as complete and accurate as possible, in terms of the keywords used.
So what are these methods? To name a few:
o Blogs with RSS feeds
o Article Writing and Distribution
o Link Building Services
o Press Releases
o Content Page Exchange and Buyouts
o Directory Submission Services
All of these and more are proven SEO marketing techniques and how an SEO firm implements some of these, such as link building, can be the difference between high success and mediocre results.
Therefore any SEO marketing decisions made with the end user in mind is bound to help a site enjoy long term benefits and traffic, irrespective of what changes search engines make. This is the sort of SEO marketing that will continue to work for the web site in question for a long time to come.
Permanent link to this post (403 words, estimated 1:37 reading time)
August 14th, 2006
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.
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August 14th, 2006
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR.
When planning your effort, always remember than one link from a PR-6 or PR-7 site is worth indefinitely more than hundreds of links from PR-0 or PR-1 sites.
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August 14th, 2006
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