Archive for August 12th, 2006
High Powered Ways To Make Your Sales Take Off
by: Paul Kellum
1. Maximize the effectiveness of your banner ads.
Don’t just use the same ad on every banner, use a
variety to attract the greatest number of clickers.
2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.
3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.
4. People have been taught all their life to
respect people in authority. Tell your visitors
that you are the president or CEO of your business.
5. Offer people a free telephone consultation
before they order your product. When they get to
know you personally, it could convert to more sales.
6. Test the “bill me later option” on your web
site. Most people are honest and will pay you. It
is a powerful little niche and could increase your sales.
7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.
8. Hold a “buy the most wins contest” on your web
site. Tell people each monthly winner will get
their entire purchase refunded.
9. Attract visitors to your web site by offering
them a free course. You could package the course on
a follow-up autoresponder and send lessons daily.
10. Interview people related to your industry and
get their legal permission to convert it to an
article. Promote your web site by submitting it to ezines.
11. Trade links with other web sites. They should
be related to the subject of your web site.
Instead of trading links, you could also trade
banner ads, half page ads, classified ads, etc.
12. Start an e-zine for your web site. When people
read each issue they’ll be reminded to revisit your
web site. They’ll see your product ad more than
just once which will increase your orders.
13. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
14. Write articles and submit them to e-zines, web
sites and magazines that accept article
submissions.Include your business information and
web address at the end of the article.
15. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie
away. This’ll increase your ad exposure and
attact people to your web site at the same time.
Permanent link to this post (470 words, estimated 1:53 reading time)
August 12th, 2006
Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.
Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site.
Here’s a very much overlooked opportunity for AdSense users
(523 words, estimated reading time: 2:06 ) read the full post...
August 12th, 2006
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion.
Title Add title here
(612 words, estimated reading time: 2:27 ) read the full post...
August 12th, 2006
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let’s start from the top:
META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.
(533 words, estimated reading time: 2:08 ) read the full post...
August 12th, 2006
Why SEO Is Like Exercise
by: Jeremy Knauff
Search engine optimization is usually misunderstood by most people outside of the industry (and unfortunately, misunderstood by quite a few people in the industry as well). One of the biggest assumptions people make is that SEO works just like any other form of advertising - once you pay for it, it’s there. That’s not the case. Often times it can take six months or more to show results in the four major search engines (which collectively hold over 90% of the market). When a company or individual promises to deliver results faster they are either lying or using techniques that the search engines consider spam. The latter puts you at a risk of being banned from the listings all together. Another misconception that a lot of people seem to have is that once their site has been optimized they are all set for life. Since the search engines are continually changing how they rank websites and your competition is always looking for ways to climb above you, what worked last year (or even last month) may not work anymore.
The best way to look at SEO is to compare it to exercise. When you first start, you won’t see any results - sometimes it can take several months of hard work to see even a small improvement. After a while you will start to see some moderate results, maybe you’ll shed some extra weight or tone up your muscles a bit. As you continue to put in the work the results will become obvious to others as well. Now, if you decide that you’re happy where you are and simply quit exercising you will not stay where you are - you will begin to fall behind again. SEO is no different.
If traffic to your website is important to your business then you should strongly consider professional search engine optimization services, but you should also have realistic expectations. You should take some time to talk to a few different companies before making a decision. Remember - no one can deliver results over night and a company that uses questionable techniques could easily get your website banned all together!
Permanent link to this post (399 words, estimated 1:36 reading time)
August 12th, 2006
How to Write Foolproof Media Releases
by: Matt Bacak
Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases.
Are you looking for inexpensive ways to promote yourself or your business? Well, read on about media releases, one of the most cost effective promotion vehicles available. Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases.
Many people ‘gasp’ at the thought of committing the written word to the page. Don’t be scared, just apply these quick and easy steps to write foolproof media releases! Let’s get started!
Always remember when writing your media release that editors will likely give you a ‘10 second’ glance to see if the topic is newsworthy. Make sure you cover all the media release basic essentials to ensure your media release isn’t ‘tossed’ before it gets even the 10-second once-over.
Before You Start Writing Your Media Release
Before you even begin typing, take a moment and determine ‘what is your story’ or ‘what is your angle’. What do you want to communicate and why? Some media release ideas are the launch of new product, change in your company that affects your customers, or an event that affects your industry.
Remember that a media release is not an advertisement; your story needs to be a newsworthy account about you or your company.
Essentials for Media Releases
You are ready to start writing, take the time to familiarize yourself with the essentials required in all media releases.
- “FOR IMMEDIATE RELEASE” on the top left of the page
- Contact name, title, address, phone number, fax number, email address
- Headline, bold and centered on the page (more on writing effective headlines later)
- Location and date
- No more than one page in length
- Be concise and grammatically correct (no spelling errors!)
- At the bottom, provide a bio on the company, person etc. Provide brief details and remember to include a website address where readers can get more information.
O.k. the essentials are the easy part, let’s delve into the guts of your media release and the tools for writing effective content.
Effective Media Release Content
- Headline - Some PR people say that you need to spend as much time writing the headline as you do on writing the entire content of the media release. The headline needs to capture attention, while at the same time convey the content of the media release. The headline may be the only thing an editor reads of your media release so ensure it’s a good one!
- Paragraph structure - Make sure you make your most important statements in the first paragraph, waiting too long could mean your media release is never read! The headline along with your opening paragraph should tell a gripping story. Answer the five critical questions, who, what, where, when and why. The last paragraph is your call to action - make it clear and compelling.
- Writing Style - Keep your audience for the media release in mind and ensure all information is factual and relevant to that audience. Provide statistics and/or relevant quotes that substantiate the information you are providing. Limit jargon and slang.
- Distribute - Spend the time researching and creating a distribution list. Effective media releases do work; you just need to ensure that you send your media release to the right places. Check out industry associations, relevant publications (both print and online), newswire services, PRWeb, the opportunities are endless!
Writing a foolproof media release will take a little time and effort. The rewards of free publicity, resulting in even more customers and revenue are worth the investment! Why not try writing and distributing a media release today!
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About The Author
Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com.
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Permanent link to this post (671 words, estimated 2:41 reading time)
August 12th, 2006
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com
There are a few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea. People love their pets more than anything else they own.
Frank Kern created a product for parrot owners that is making him $20,000 a year on autopilot. A search for “parrots” in the Overture inventory tool at http://inventory.overture.com returned 88,000 results. That means 88,000 people searched for that term in February 2004.
(1101 words, estimated reading time: 4:24 ) read the full post...
August 12th, 2006
Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay?Per?Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the internet. However, this form of advertising can be used by all types of business or services offered on the net.
(672 words, estimated reading time: 2:41 ) read the full post...
August 12th, 2006
Why get into Search engines and directories?
Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Search engines continusly finding websites through “Bots” follow links on the internet, as they find new links, they updates those pages to their database. if someone linking to your website or If you submit your website in search engines then only they can list your site.
(295 words, estimated reading time: 1:11 ) read the full post...
August 12th, 2006
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles.
(318 words, estimated reading time: 1:16 ) read the full post...
August 12th, 2006
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