Web Promotion Articles

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it’s not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.

I take this example from Google because I’ve experienced it some time back now. Apart concentrating on getting and maintaining a top 10 ranking in Google, there are lots of easy traffic sources that you haven’t exploited yet. We are still talking about search engine traffic here.

Add comment August 11th, 2006

One Way Linking Campaign

One Way Linking Campaign

 by: Vikas Malhotra

This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are:

-Creating one way incoming links to your site.

-The identification of resources to link.

-Evaluation of the resources identified.

-How to approach others with your link requests( some samples).

-Where to put the link the link in your web site.

-Where should the incoming link to your web site be placed in others site.

-The almighty anchor text.

-Linking software evaluation.

-The donts of linking campaign.

-Sundry tips & trips.

-How to maintain the linking ledger.

Before we begin with the details of your linking campaign(LC) we are assuming that your site has some great content or some good tool or something which creates unique value(UV) for visitors. Remember to keep the UV as the lynchpin of your web site linking strategy. Think about is like this. Would you want to link to someone who doesn’t have anything of merit on his or her site.

Hence the first step should be to set up your house properly before inviting others (SE, editors & web masters).

Now that you have created noteworthy inducements lets get started with the LC. Pls remember that one good quality incoming link is better than 100 inferior quality incoming ones. The quality of the linking campaign is very (allow me top add one more very) very important.

First item on the agenda is to generate & create one way incoming links into your web site. These links are at the highest priority as far as our LC goes. This is because the SE sees them as they are: one way links. This gives it a significant vote. In other words the SE knows that you have not traded a link Some one has found genuine merit in your web site & has linked to you. They value that link higher than others (all others remaining equal).

Hence our first effort should be directed towards creating these. Now some of the ways to do this is:

Get the directory listings first. There are numerous directories( Dmoz, Yahoo, Zeal) etc which one can submit a site to. With some one like dmoz you can aspire for more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it ( business.com, yahoo.com etc) Then there are multiple, regional & topical directories which one can look for & get the site submitted to. Then of course there are some portals which are hubs for the theme that your web site is on. Find them & submit to them( a great way to look for them is to go to Teoma & give your key search term in their search box .On the results page look at the resources sections. The hubs of your theme or domain area will be listed in there)

Once you have found & listed into these directories, hubs, portals etc what do you do. Take the next step for creating one way links.

That is become the internet guru on your subject matter. To get yourself to that status write articles & columns on your subject matter of expertise. These articles should be genuine content which adds value to the reader & are not just under cover publicity campaigns for your product or service. Once these articles are created include your bio ( obviously with your hyperlink into it- this is great place to control your anchor text so be judicious ) & submit that article to various online resources & content providers.

To find a listing of those do an online search for the keyword Article banks.( the most cited resource for this is http://www.coachmaria.com/articles/articlebanks.html) Choose you targets & start to submit articles.(Don’t forget to host that content on your site as well). This is generally what people will link to.

Another place to contribute these articles is to the sites which are ranking ahead of you on your key search phrase. Most probably they will also have quality content on their site. So if you have genuine content, they will welcome your contribution.

Add comment August 11th, 2006

2 Keys To “Manual Surf Traffic Exchange” Success

2 Keys To “Manual Surf Traffic Exchange” Success

 by: Mark Tse

Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?

In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:

“Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites.”

This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don’t want to pay your time, you can purchase traffic directly from traffic exchange programs.

However, you should know that these type of traffic is “ineffective” traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.

Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources. And if you do it right, the ROI (Return On Investment) will be positive.

Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.

Now let me expose two of the secret keys that will turn your traffic exchange failure to success:

1. Method - Capture Leads And Do Not Sell Directly

Every traffic exchange user is busy at surfing. They do not have time and intention to read your long webpage. So NEVER put your sales page. Instead, put a lead capturing page with a “Attention Grabbing Headline”, “Amazing Benefits” and a “Opt In Form”. Remember, your purpose is to capture email addresses and then follow up with additional sales materials.

2. Target - Webmasters Who Want Traffic

Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!

Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend - TopSurfer.

TopSurfer not just provides real and steady traffic, and its wholesale membership is also the best among all traffic exchanges. You not just receive traffic, and you can also make 100% profit by reselling the membership! Visit this link to join:

http://www.marktse.com/topsurfer/

To your online success,

Mark Tse

PS. Want to rule traffic exchanges? Get all the keys from “Traffic Exchange Secrets Revealed”: http://www.marktse.com/recommend/traffic-exchange-secrets/

Add comment August 11th, 2006

A Person Of Value

One of the “secrets” in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time.

Many newcomers put more emphasis on the word Internet and not enough on the word Marketing. The two are going hand in hand and a proper Marketing plan is vital to achieve success. If you do not have a comprehensive Marketing plan with advertising budget, leads, promotions, customers care, after sale service etc, the other word, Internet, is meaningless.

Add comment August 11th, 2006

Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity

Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business & industry section of eBay and you’ll see thousands of turnkey sites, sometimes going for hundreds of dollars.

Turnkey sites are ideal way to start or grow your ecommerce activity, below are just a handful of reasons explaining why.

Add comment August 11th, 2006

10 Ways to Tackle Keyword Research and Selection

You need to be extremely careful with keyword research so that you don’t miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:

1. Know your potential customers.
We can’t tell you how many businesses we’ve met who simply pick keywords out of thin air. They don’t talk to customers or hot prospects in order to determine what might be a useful set of keywords.

Add comment August 11th, 2006

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. They may want information on how to buy something, or they may simply want to what the weather will be later that day, but the fact is they want information, and search engines are out there to help them find the information!

Add comment August 11th, 2006

How To Increase Targeted Traffic That Boost Your Income?

How To Increase Targeted Traffic That Boost Your Income?

 by: Ryen Kim

There are three corner stones make you rich via Internet marketing. Whether you’re an affiliate, selling your own products/services, or a web master who seeks extra income through your web site, these three cornerstones must be obtained. What are they?

good content

targeted traffic

high conversion rate

So getting rich in Internet marketing formula is simple. That is, publish a web site filled with good contents, increase traffic (especially increase targeted traffic) to your site and convert them to buy your products/services or click the affiliate link.

Your ultimate goal is getting high conversion rate, I guess . But you must realize that it is achieved by a good content and succeeding to increase targeted web site traffic. A good content helps to increase targeted traffic and together with targeted traffic the high conversion rate will be guaranteed.

I’ll focus on how to increase targeted web site traffic.

The sources of traffic

First, let me point out the difference between traffic and targeted traffic.

Suppose you have a web site about golf tips and one of your keywords is ‘golf’. Hopefully many people will come to your site using the search term ‘golf’. But some of them will leave your web site forever and never come back because they were looking for information about Volkswagen golf.

I know this is exaggeration, but the point is that the traffic from the search engine is the mixture of targeted traffic and bystanders.

Does that mean you can ignore search engine optimization?

No, not really! It just means that not all of them are your targeted traffic.

Directory listing is similar to this case. Although people drill down and find relevant category, traffic from directory still includes bystanders.

In terms of targeted traffic, what I would like to say is:

Suppose you have 100 hours to invest for increasing targeted web site traffic, spend about 30 hours for search engine optimization and directory listing. The other effort of 70 hours must go to increase targeted traffic.

The more effort should go to:

Getting relevant inbound link, and

Publishing your own free article on the web.

Somebody might be ready to be against me about this. But think about your ultimate goal, high conversion rate! Actually the volume of traffic doesn’t matter as long as conversion rate is concerned. What brings you the high conversion rate,thus more sales, is the targeted traffic. And they are coming from external relevant links and your free articles published in other web master’s web page.

Certainly, the volume of traffic driven by inbound link and article is less than that driven by search engine or directory. But it is quality traffic (targeted traffic) that is more friendly to be converted. This why it’s better to pay more attention to getting inbound link and writing articles.

Why getting inbound link is important to increase targeted traffic?

First, let’s withdraw a myth: the more links, the better. Not true! Only relevant to your site theme will work for you.

The importance of getting inbound link is two fold.

The visitors coming from a relevant link are more likely be happy with your site because they’re the people you’re targeting. When targeted visitors came to your site, it’s more likely to accept your product. This is the beauty of targeted traffic.

Getting relevant link helps you to be indexed in search engine and listed in directory. What’s more is it really helps you to be ranked or positioned high in search engine result page.

Why writing an article is important to increase targeted traffic?

It’s the fact that there are thousands of content starving web masters and e-zine publishers. Once you make your article that is related to your site theme freely available for them, they’ll publish your article on their web sites or e-zines.

The tool that brings you the targeted traffic is ‘Resource Box’. At the end of your article, provide resource box and promote your web site link. It is convention that your resource box is intact so that the reader will visit your web site. By this, you can make even other site work for you. What’s more important is that those visitors are highly targeted traffic.

As a result this strategy becomes a win-win strategy: the web masters who use your article get what they want and you get the targeted traffic.

Writing article should be encouraged, if you want to increase targeted traffic. However, it seems people tend to hold back if they have to write. To publish 400-500 words article isn’t difficult if you know how to.

Tips to increase targeted traffic

Getting inbound link is also known as link exchange. The procedure of link exchange is four steps.

First, find relevant web site. Second, you make a link in your web site. Third, send an e-mail to the web master of that web site. And finally wait just wait. You never know he/she will link back.

It’s very time consuming job and the result is generally depressing.

Here are two tips……

Try Ken Evoy’s free value-exchage program at http://value-exchange.sitesell.com/gratis.html.

He use the word “value”, and it actually means “quality and relevance”. Once you register, which is free, you’ll soon be getting request from other web masters with relevant sites to exchange links with you.

Put your effort publishing free articles. It not only increase guaranteed targeted web site traffic but also gets you lots of external links all coming to your web site.

To sum up, although search engine and directory are major sources of traffic, its status is a mixture of targeted traffic and by standers. Thus, to make conversion rate high, getting inbund links and writing free articles need to get more attention because they are main sources of targeted traffic.

Add comment August 11th, 2006

The Magic Of Email

These days email is taken for granted and used perhaps without fully appreciating its power.

For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use.

I decided to send a note to my subscribers and ask them to simply reply to let me know that they received my message which was sent through the same automated system.

Add comment August 11th, 2006

Sell Your Product Online

In today’s business world, if you’re not selling your product online, you’re losing sales. If you have a product, make money online by selling online. There are simple ways to make money online.

Add comment August 11th, 2006