Archive for August 9th, 2006
Banner Advertising:
Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.
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August 9th, 2006
You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money:
1. Blog needs to be dedicated to a niche market.
2. Updated regularly.
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August 9th, 2006
In this article I will give you several tips that can help you in improving your open and click-thru rates.
1) Open rate
In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily newspaper, you probably don’t read everything. You don’t have that much of free time and not every subject is equally interesting for you. If you are a sports fan you will read the sport section but you might skip an article about latest movies . In most cases you will decide what you are going to read upon subject titles.
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August 9th, 2006
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you.
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We have conditioned our minds all of our lives to accept advertising billboards, radio ads, newspaper ads, commercials, and all sorts of other advertising materials wherever we go. The same applies on the internet. This “conditioning” has enabled us to see past all the ads and look directly for the pertinant information that we are seeking.
(878 words, estimated reading time: 3:31 ) read the full post...
August 9th, 2006
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot’s of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this?
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August 9th, 2006
Creating a simple links page to exchange links for the purpose of higher search engine ranking is a bad idea. Now you’re probably saying to yourself why else would I make a links page? The answer is simple. You want to offer your visitors good quality content. Following this line of logic will help you go a lot farther in rankings and traffic than just throwing a links page together.
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August 9th, 2006
Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
Nobody’s Visiting Today Sale
Every online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.
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August 9th, 2006
Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign.
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August 9th, 2006
Obtaining Links For Your Website
by: David Andrew Smith
One of the most difficult tasks, having developed your website is to promote it on the search engines and achieve first page rankings. This is after all where we, as web site owners want to be, especially if you are selling products or promoting your services. Anything after the third page is generally useless for attracting visitors and potential customers. So how can you achieve this first page ranking on the major search engines?
I will assume that you have good content and update this at least on a weekly basis as this attracts the search engine spiders to regularly visit your site. However content alone will not see you leap through the rankings. What will encourage this movement on all the search engines are backward links.
You will have undoubtedly read of the many ways of getting links to your website, from reciprocal links to one way links, and that the latest information out of Google suggests that buying links may result in a penalty and in being demoted in the rankings. So how do you, as a busy person running your own business and attempting to promote your own website do it? You could as people suggest e-mail a variety of webmasters whose sites are related to yours asking them to link to you. This is very time consuming and yields little result. Reciprocal linking is easier but still time consuming and the links seem to be of little value now so again the time spent on this may not be a useful and productive way of using your time. Directories are again relatively easy if time consuming and many of them now require a payment for a link in their directory. If you are planning on registering with as many directories as possible then this can ultimately turn out to be an expensive enterprise. This is OK if you have a big budget but most of us work on very tight budgets. It is also being suggested that the value of directory links is being downgraded so again it may not be the most valuable use of your time.
That leaves one avenue, that of writing and publishing articles. You are presumably an expert in your field so writing about different aspects related to your website should not be difficult. The very first article is difficult and takes up a lot of time but subsequent ones become easier and easier to write. You will surprise yourself as to what you can actually write about. How valuable these articles are I can only relate from my own experience. Three months ago I started writing articles and have averaged ten per month ever since. When I first started my web site had 12 links registered on Google, 36 on MSN, 8 on Yahoo and none on Teoma and was languishing on pages seven and eight. Three months down the line and 30 articles later the site is on the first page of these three search engines for at least six of my keywords and the links have increased as follows; Google 54, Yahoo 616, MSN 2056, and Teoma 606. When these links are investigated over 90% of them are from these articles which have been picked up by ezines, weblogs and used as content on other people’s sites. It is a constant source of surprise and enjoyment looking to see where they end up! Getting excellent link backs to your website is not the only benefit you get from the articles because they also encourage visitors to your site, and every visitor is a potential customer.
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About The Author
David Andrew Smith operates a cleaning services company, http://www.wesparkle.co.uk, which operates throughout the UK.
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Permanent link to this post (624 words, estimated 2:30 reading time)
August 9th, 2006
Track all sources of traffic generation.
John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.
Content is King
(793 words, estimated reading time: 3:10 ) read the full post...
August 9th, 2006
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