Web Promotion Articles

Link Popularity Service

Link Popularity Service

 by: Henry James

Link popularity is one of the biggest tools to improve your website ranking. And website promotion depends largely on this tool. For effective link popularity, you can also hire an online link popularity service from an internet marketing expert. The search engines consider a number of quality links on your website for calculating your page rank.

The higher number of inbound links on your websites ensures the higher link popularity for you. So to be among the top ten sites on a search engine results like Google, you have to have good link popularity. Link popularity can drastically be increased by adding a number of quality links to your websites.

The links indicate the popularity of your website. Apart from the number of links, the quality of links matters a lot. The quality links or the popular links in your website indicates greater link popularity for you. You can adopt a link popularity service to enhance the link popularity of your website.

An expert link popularity service ensures greater link popularity to you. They provide the quality links for your websites. The task is done in a professional manner by the service providers. You can find a number of link popularity service providers in your vicinity as well.

Your website will be able to receive good internet traffic via their expert services. Many times the internet traffic you receive is good in number but you are not able to get the desired popularity or the sales. The reason for this trouble is that you do not have the targeted link popularity.

Targeted link popularity ensures that the links on your website take the visitor to a desired place that is useful to him. It must not be the case that the visitor has clicked the link on a car selling website and he ends up reaching the cosmetic store.

So, the link building should always be strategic and with the quality links. The online link popularity services are quite adept in locating the useful links for you. They are proficient in giving you the links of some popular sites. And this readily diverts the targeted traffic to your websites. Suppose your website is a cloths shopping cart, the service provider will be linking you to the website of another website offering clothes.

Link popularity services focus very professionally on the reciprocal linking with your competitors. Reciprocal lining suggests that if you are mentioning a link on your website, the other website will also be mentioning your link on their site. This process is performed systematically by the link service providers. They find out the right sites for you and then send them request emails to add to your website(s).

You will get the reply from the other websites depending on the period of negotiations with them. You can add as many links as you want to your websites. The link popularity service is available for you at different prices. You can buy 25, 100 and even 200 links for your website. The charges for service depend on your requirements. No link is added to your website without your knowledge.

Thus, link popularity service is one of the best ways to achieve the much desired ranking in the search engines.

Add comment August 8th, 2006

Article Writing Equals Free Advertising

Article Writing Equals Free Advertising

 by: Kristian Pulz

A little known way to receive ongoing web visitors, a higher Google Page Rank, and inbound links to your site without having to exchange links. All for free…

Article Writing - Pick a category you’re interested and/or know a lot about and write an article about it. It doesn’t have to be too long, just have some facts about something or even your opinion. At the bottom of the article make a new paragraph ‘About the Author’. Here you write a short summary about yourself and your site name and URL. You can even have related links in the article, this is especially good if you write an article pertaining to your site, than have links to your site to show examples.

Here is an example. Go to Google and type in - “Why Paid Inclusion Is Better Than PPC Advertising” be sure to use the quotations, you want to get an exact match. This is an article I wrote last year an already it’s listed on over 600 websites. I didn’t pay a dime. That over 600 links pointed to my website, because of my ‘About the Author’ section.

Another example is - “Dear Santa: Christmas Sucks!” also in quotation marks. My sister wrote this one and it is on over 400 sites. Again free advertising for your website because of the ‘About the Author’ section. Both of these articles are based on opinion and look how many sites listed them. Most people know to get a higher Google Page Rank you need people to link to your website. This is the easiest way, plus it’s free.

WebProNews.com - An excellent site to be listed on. They list almost any article that is webmaster related. They also allow you to upload a photo of yourself. Your article will be seen by thousands of people here.

http://www.webpronews.com/submit.html

You also have to be aware of some sites that offer to publish your article to thousands of websites for a fee. As you can see above, this really is not necessary. Just search the web for free article submission sites and you’re set.

Here are some more free sites that you can submit your articles to:

http://www.articles.com

http://ezinearticles.com

http://www.articlesfactory.com

http://www.infonexus.org

http://www.articlehub.com

http://www.searcharticles.net

Add comment August 8th, 2006

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

Add comment August 8th, 2006

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.

That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on the internet. Why? There are now dozens of search engines and directories and somewhere in the area of 80 million websites on the www. Still think folks are finding you?

Add comment August 8th, 2006

Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."

Add comment August 8th, 2006

Keyword Targeting Strategy In Your Site

Keyword Targeting Strategy In Your Site

 by: Vikas Malhotra

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name

When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY

Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.

Add comment August 8th, 2006

The Yahoo - Google Battle - (Index) Size Matters!

The Yahoo - Google Battle - (Index) Size Matters!

 by: Peter Faber

Yahoo got more pages indexed than Google. And an enormous amount more. It seems that the Yahoo index is more than twice the size of the Google index. Recently this was also announced by Yahoo, even though they generally don’t comment on index sizes.

However, a simple search for the word ‘the’ in both engines shows a huge difference. Where Google comes up with approx. 3,320,000,000 results, Yahoo spits out the huge amount of 10,200,000,000 results.

Ungoogle like, a couple of weeks later Google responded. Not by word, but in silence. An enormous crawl of the net was performed and even though it still says ‘Searching 8,168,684,336 web pages’ on the google home page, it is obvious that they have indexed a lot more pages.

These new pages actually were ignored by Google before but it seems that the spider rules of google have been changed in order to increase the index. Obviously this could not happen unnoticed. And noticing it we did. Many sites are seeing reduced traffic since Friday, August 19th, 2005.

Considering that Google has special rules for newly indexed pages, (Simply said: no PR so PR is not taken into account when determining the position of the page*) you can see lots of PR0 pages rank high that weren’t there before. Some of the sites I monitor show a decrease in traffic of about 20 to 30%. If Google indexed about 20 to 30% more pages then this explains the decrease in traffic. These new pages get found, but the number of searches has not increased. In other words, the amount of traffic Google generates now is spread over 20 to 30% more pages. High ranking sites lose traffic (especially content rich sites) to all these new pages that have been indexed. In a next PR update this lost traffic should be recovered partly I believe, though all these new pages also contain new links so it is a swag (Silly Wild Ass Guess) to predict what will happen in the next PR update.

It is interesting to see how Google now made the fairly commercial decision to respond to Yahoo’s increased index. A leader sometimes needs to punch a challenger in the face in order to maintain the respect of the group. They did this, though for now it seems to be just a small punch, which makes me believe we can expect more from Google.

*Controversial, not generally accepted, theory of mine.

Add comment August 8th, 2006

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!

Add comment August 8th, 2006

Six Little Used Online Marketing Strategies

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Add comment August 8th, 2006

Search Engine Ranking… Oh, the Mystery!

Rankings, Rankings, Rankings!

How do you get your website ranked well by the search engines? Well, it isn’t as hard as you think, but it may not be as simple either. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy ? it isn’t a quick fix.

Add comment August 8th, 2006