Web Promotion Articles

Choose Your Email Marketing Software Wisely

Successful online business can’t be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.

Add comment August 8th, 2006

How To Get An Instant Flow Of Traffic Doing What You Always Do

How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don’t want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.

Add comment August 8th, 2006

The Voice of Viral Marketing

Generating buzz through word of mouth will help drive greater sales and from your most important customers.

Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build a significant understanding of your target audience to tap into their social and psychological network.

Add comment August 8th, 2006

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free traffic" seems to be the desire of most. But many sources of "free" traffic are not really free-they take your time, which can often be more valuable than spending a few dollars on your marketing.

The best idea is to combine the better sources of free traffic with some paid advertising. I propose three methods that will boost your traffic. If you remain dedicated to these three methods of advertising, you will get all the traffic you need. These sources are: 1) Writing and distributing articles; 2) Contributing to forums; and 3) Writing and buying ezine ads.

Add comment August 8th, 2006

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.

Add comment August 8th, 2006

12 Ways To Promote Your Website Offline

So you have your website and you’ve done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.

And now you think you’ve exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!

Here are 12 extra ways to promote your website without even turning your browser on:

Add comment August 8th, 2006

Provide a Value-Added Service to Appease the Google Gods

Provide a Value-Added Service to Appease the Google Gods

 by: Trey Pennewell

Every once in a while I stumble across some very interesting information. This happened to me this week and I thought that I would share with you what I have found. If you are interested in improving your google search engine rankings and your page rank you must make sure that you are doing exactly what Google wants you to do. As you probably know already, Google is the largest search engine on the Internet. To receive a high ranking from Google means that you will generate huge amounts of traffic to your website. People are always searching for ways to improve their search engine rankings and ways to appease the Google Gods.

One of the primary things that Google and its algorithms look at is whether or not you are providing a “value-added service”. Now that we know this we need to figure out exactly what Google means by the term “value-added service”. A value-added service is one that can stand on its own merits. By this I mean that the website is not simply a redirecting website. The website contains information that offers value to the reader. Many people use websites that are what Google refers to as a “sneaky redirect”. That means that when a user goes to that site, he or she is simply sent elsewhere. A sneaky redirect is not a value-added service by Google standards. In fact, if you operated websites that are simply redirecting people to other sites, Google will actually deem your site as being “offensive”.

Another way to determine if you are offering a value-added service according to Google is to ask yourself “Would this site remain a coherent whole if the pages leading to the affiliate were taken away?” This of course applies to those of you who are trying to generate revenue from sources such as Adsense, Overture, or similar affiliate linking programs. If Google decides that your website would not remain as a coherent whole, your site will again be deemed as “offensive”. Google does not like for a website to be set up solely for the purpose of generating affiliate links. It is however ok to have affiliate links as long as the site offers something to the reader other than affiliates links. This is where unique content comes into play. Having unique content on your site that offers the reader some type of information, entertainment, etc. will help your website to remain a coherent whole after the affiliate links are removed. Google wants to differentiate between whether or not the affiliate linking is “central or incidental” to the sites existence. If it is central, then you are in trouble, if it is incidental then you should be fine according to Google.

This is where the concept of a value-added service comes in again. Your website needs to be able to stand on its own two feet so to speak. Your website needs to offer something that other websites do not. Whether it is unique content, a specialized product, or a specialized service, your site needs to be able to stand alone without links.

There are many other things that Google will penalize websites for. One of these is irrelevant repetitive text. This used to work in the past, but Google and the other major search engines have come up with algorithms to deal with this. If you remember, a few years ago webmasters would simply put in keywords at the bottom of their web page over and over again. They would put in all the variations of the keywords in an attempt to get more hits. There would literally be hundreds of thousands of these keywords listed at the bottom of the web page, so that no matter what a person was searching for on the Internet they could get directed to these pages. This no longer works. Nowadays people are writing keyword-optimized articles and adhering to certain keyword densities in the articles, so that they do not get in trouble with the search engines.

Another issue that Google looks at when determining whether or not you are providing a value-added service is that your website has been designed for the users, not the search engines. This means that your website does not employ what Google calls “cloaking” techniques. Google defines cloaking as deceiving users by presenting different content to search engines than what you present to users. This will automatically result in an “offensive” designation from Google.

These are just some of the basic guidelines set forth by the Google Gods. You can read more about these guidelines at http://www.google.com/webmasters/ Always remember that creating unique content for your website is one of the best ways to be deemed as providing a value-added service by Google. I encourage you to read the information at the above link and to educate yourself so that you get the search engine results that you are looking to receive.

Add comment August 8th, 2006

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. Here are my top 3 ways to send your traffic counter spinning without the headaches.

1. Trading Links With Other Webmasters:

Add comment August 8th, 2006

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google’s updates in the very same way that names are given to hurricanes, and this one became known as “Florida”.

In a nutshell, a vast number of pages, many of which had ranked at or near the top of the results for a very long time, suddenly disappeared from the results altogether.

Add comment August 8th, 2006

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?

A high search engine ranking for your website is essential. At least 85% of people looking for goods and services on the internet find them through search engines.

Add comment August 8th, 2006