Archive for August 7th, 2006
Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. It becomes more relevant in running an online business because of the nature of the business involved. It is the most talked about and discussed element yet poorly understood and often neglected.
It is called MINDSET.
Every work you do will bring the desired outcome if you have the right mindset. The mindset to succeed and achieve.
(562 words, estimated reading time: 2:15 ) read the full post...
August 7th, 2006
So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories will provide you the initial thrust needed for visibility of your web site. But then how do you find those directories to submit your site to?
No need to despair! Help is at hand! , allow this simple 5 steps guide help you out with your campaign:
(343 words, estimated reading time: 1:22 ) read the full post...
August 7th, 2006
How To Effectively Write And Submit Articles To Increase Your Websites Visibility
by: Douglas Titchmarsh
How do I know that writing and submitting articles works?
I have placed a tracking link in one of my articles, and seen the hits from that link increasing as the article circulates.
I’m sure that the traffic will die off sometime, that’s why I write and submit at least one new article every week.
If you want to take advantage of traffic from articles you write and submit, then the following few tips may help to make it easier and more effective for you.
5 Tips for writing & submitting articles…
1. Just go for it, don’t be overly fussy, write an article, read it and check for spelling mistakes and then submit it. People get too wrapped up in spelling, grammar etc. and never get round to doing it.
2. Make sure you have a good title, which contains keywords for your article, but also write it to catch attention. Which would you read?
10 tips to increase your sales
or
10 supercharged tips to send your sales soaring
3. submit to as many authors and article sites as you can, so your article gets picked up and used by as many ezine writers, and web builders as possible. You can find a list of article sites to submit to at
http://www.cashinonline.info/articledirectorylist.htm
4. Don’t turn your article into an ad if you are promoting a product, make it informational and add the link to your site in the authors bio (or signature) which all article directories allow. It is also a requirement that anyone who uses articles from directories keeps your bio intact.
5. Stuck for ideas? My own personal ideas for articles come from what goes on around me. I spot something which sets me thinking, and I make some notes as the ideas flow. Later I fill out the notes with details, and follow on with any new ideas I get. Others write a review of a product, or servive
I hope these few tips will get you started or help you to improve your use of articles as a promotional tool. I can assure you it works, I tracked my article link after all.
Permanent link to this post (403 words, estimated 1:37 reading time)
August 7th, 2006
How can you have effective results in major search engines?
Banner, Link, and Traffic Exchanges really work well.
How do you start?
The big “trigger target” for Google appears to be links. Back in the earliest days, one link equaled one positive vote, a rather clean sorting concept that worked extremely well in a much cleaner Internet environment. As Google rose to become the dominant search engine, the search marketing industry started to focus on Google.
(409 words, estimated reading time: 1:38 ) read the full post...
August 7th, 2006
If you go strictly by the numbers, Yahoo, MSN and Google are the “Big 3″ of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
However, that’s a subject for a different day. The point is, out of all those millions and millions of pages, there’s room for only a very few websites at the top of the results pages.
(803 words, estimated reading time: 3:13 ) read the full post...
August 7th, 2006
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can’t get listed at the top, indirectly get to the top.
How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.
(507 words, estimated reading time: 2:02 ) read the full post...
August 7th, 2006
4 Steps To Law Firm Website Search Engine Placement Improvement
by: Bob Schwartz
Well, by now you most likely have heard that good design, proper key word density, intuitive navigation, correct Meta tags, quality incoming links and informative content are all important to achieving top search engine placement. This is especially true when it comes to law firm sites. Legal search engine standings are one of the top competitive classifications for search engine standing optimization efforts.
For this article, I’ll assume that your legal website already excels in the areas just mentioned and your site has decent standing for your desired legal keyword phrases. But, as you are keenly aware, the Internet can generate quality clients at a far more cost effective basis compared to any other medium. So, moving your legal website to the next level should be a very wise decision.
Below I have noted some highly effective ideas to improve your search engine standings:
1. Get another legal website!
Yes, for about $53 per month for the first year, and appx. $11 per month starting in the second year, you can have a second website. Your cost the first year would be approximately $500 for the legal website creation, $10 for a new domain name registration for one year and $10 per month for good quality website hosting. The cost drops in the second year because the site creation fee drops off.
This second site should not duplicate any of your existing site’s appearance or content. Failure to abide by this could cause your site to be dropped from major search engines. Your sites should be about your firm but each emphasizing a different practice area. Plus, both your sites should be hyperlinked together.
2. Select a URL
Your new website needs a web address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you think would generate more search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will most definitely find the first site before the second. Result: Incorporating key words into your URL will increase your chances of being found in a key word search.
3. Purchase website creation software.
As web site owner, you or your assistant should know how to up-date your site by adding current content, or minor changes. Updating should be done often to keep your site relevant. With many free and low cost web site programs available, knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s FrontPage as the best choice for website creation software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website creation efforts, but usually lousy at any optimization efforts. In many cases, if they try optimization at all, they are using techniques that are way dated and in many cases could and have caused sites to actually rank well below their true potential or be desisted because of what is perceived as search engine mutilation.
Become the master of your domain not a slave to it! Read a Search engine optimization book today!
Copyright 2005 Promotions Unlimited - All rights reserved
Permanent link to this post (578 words, estimated 2:19 reading time)
August 7th, 2006
Vertical Creep in Search Results :: Should Organic Optimizers be Concerned?
by: Rob Sullivan
I thought for this week I’d give a summary of some of the more interesting Search Engine Strategies sessions which are currently going on in New York City.
I was at SES as a speaker last year in New York and I have to say, there is a wealth of information there even if some of it is contradictory. Not only that ,but you get to meet some amazing people and can even have one on one access with some of the search engine reps. Overall, I found it to be a worthwhile experience.
This year, like many people, I wasn’t able to attend. However, I wanted to keep up with the news, so I found a great source of reports and updates. I will summarize the most important sessions to the best of my ability.
In my opinion, one of the most crucial topics is Vertical Creep.
Vertical creep is when non-organic and non-paid results start occupying top spots in search results. Verticals started showing up in search results back when Altavista was popular, and since then have grown into a much more sophisticated part of the overall search engine results page. Greg Jarboe was the first to speak of vertical creep and introduced everyone to verticals.
All the engines have verticals in some form or another nowadays. Google has its famous “OneBox” which is generally the place immediately below the top sponsored ads but immediately above the organic results. This is where you will find news, Froogle, and image results which may match a query.
For example, I wrote a few weeks ago about how, when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesn’t stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.
One of the biggest impacts of Verticals is the “stretching” of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsored’s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn’t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss’ firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby negating the impact verticals have on organic results.
This could mean a couple of things. First, as Hotchkiss suggests, Google may have “trained” its users. We are used to seeing the verticals (and hit bolding and inconsistently displayed sponsored results) and are therefore more accepting to the varying page changes, while Yahoo! and MSN users are less forgiving, perhaps because they feel the results displayed are less relevant. This isn’t too hard to believe considering he gave an example of searching for New York Pizza on MSN and NOT getting pizza places but getting news about pizza in New York.
Personally, I too have experienced this, especially with MSN. It seems to have more of a problem determining what types of verticals are relevant to the searcher.
Bob Carilli was up next and presented a case study on how effective verticals have been for one of his clients.
Through some analysis they found that Froogle shopping results were showing up a lot for his clients’ competitive keyword terms, yet the Froogle listings were unoptimized.
They responded by creating a data feed for Froogle which was optimized to target these great phrases which had poor Froogle listings. As a result, his client’s site quickly moved to the top of the Froogle listings for those phrases. While it is unclear, I would assume this would have translated into similar top rankings in the Google area where Froogle is displayed.
This also shows that, as search marketers, we shouldn’t rely solely on SEO or PPC. There are dozens of verticals out there we could tap into if we had an open mind.
If you look at Google alone, there are opportunities in Google News (with properly optimized press releases), Froogle, as mentioned above, Google Local, Google Base, Google Video and more. Similarly, with Yahoo! and MSN there are verticals to research. Both engines also have a shopping portal, as well as news, video and local results.
In the end, verticals could become the “poor man’s” SEO tactic. If you can’t compete organically and can’t pay for top sponsored, perhaps you can optimize your product feed to appear ahead of all your competitors?
|
About The Author
Rob Sullivan is a SEO Consultant and Writer for http://www.textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective link building. Please provide a link directly to Textlinkbrokers when syndicating this article.
seorobsullivan@gmail.com
|
Permanent link to this post (900 words, estimated 3:36 reading time)
August 7th, 2006
Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.
In my mind,I could not help but believe that if he could be so successful, I could also be successful…and everyone can also be equally successful in developing content websites and allowing google adsense to be published on these websites.
(795 words, estimated reading time: 3:11 ) read the full post...
August 7th, 2006
Why shouldn’t I use a submission service that submits my site to 5000+ search engines?
Some Company’s claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines. Submitting your web page to these 5000+ search engines means, that you’ll receive 5000 spam e-mail messages. Quality matters so much more than quantity.
(460 words, estimated reading time: 1:50 ) read the full post...
August 7th, 2006
Previous Posts