Archive for August 6th, 2006

Surfing, Searching, & Networking 101

Everyone knows the internet can be very useful for finding information or learning something new. In all honesty, the internet should be your #1 resource for finding any remote information. The problem is everyone do not know how to use the internet to find information or to their advantage. It’s simple and I’ll give some tips & secrets to successfully using the internet to your advantage.

Surfing the Web:

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5 Easy Ways to Establish Your Brand Online

The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage:

1. Own your own domain name.

A domain name is the "website address" where your website lives, and it is the last half of your email address. You can purchase your own business name, or a variation of it, as your domain name. The cost is less than $10/year.

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What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I’ve been collecting various search engine optimization questions from all of you. Today, I’m going to answer what was the most frequently asked question over the past month.

You guessed it… What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you’ll be an expert on the good ‘ole Google Sandbox Theory and you’ll know how to combat its effects. So, pay close attention. This is some very important stuff.

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Put the Full Power of Google to Work with 11 Google Power Search Tips

Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. These Search Tips were found on the Following Google web page http://www.google.com/help/operators.html

1 - cache

This will return the Web Page that Google has in it’s Memory

  • cache:www.google.com —- Returns Web Page
  • cache:www.google.com Advanced Search — Returns web Page with Advanced Search Highlighted

2 - link

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Offline Ways To Promote Your Business

Offline Ways To Promote Your Business

 by: David Bell

If you are trying to promote your business now, you can move in one of two directions:

  1. You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.

  2. You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to bring your message to the buying public.

Now, to be sure, conventional advertising is valuable. If your enterprise is large enough or if you’re selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost effective way to promote your business.

If money is tight, however, or you’re not sure you can amortize the heavy cost of a media campaign over a period of time, the following is a assortment of low-cost techniques you can try. Not all may be appropriate for your particular business, and certainly it would be costly to try them all. But you’re sure to find some ideas that will work for you.

PARTIES. Everyone loves a party. Why not celebrate the anniversary of your business or some special holiday by offering baked goods and beverages? If you’re running a service business, perhaps you can offer an open house or obtain a small banquet room in your community. Besides refreshments, be sure the place is brightly decorated.

GREETING CARDS. Do you send out greeting cards to major customers or clients? Holidays, birthdays, and anniversaries make nice greeting card occasions. Greeting cards create enormous goodwill and keep your name in front of people.

SEMINARS. In this information hungry age, people love to receive advice, especially about their personal needs and hobbies. If you sell health foods or run fitness classes, perhaps you can offer “wellness” seminars during lunchtime to your area’s business community. If you’re an interior decorator, perhaps you can offer one-hour decorating workshops to any group of ten people who will gather in someone’s home. If you’re running a printing business, perhaps you can offer tours and layout seminars at your plant.

MAGAZINES. For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them. One way publications sell advertising space is to agree that if the advertiser purchases the ad, he will also receive a certain amount of free editorial space. This free editorial space essentially doubles the amount of space you get for a given amount of money. This editorial space is devoted to an article about the company or individual or product, and it has the added cachet of seeming to be work of an outside source. The editorial company be written by the publication staff, or the advertiser may provide the copy.

GO WHERE THE PEOPLE ARE. Can you open sales information booths at community fairs, festivals and swap meets? This promotional technique can work for gift retailers, craftspeople, and personal service firms. If you have the people and the time, can you handle regional fairs or even trade shows?

COMMUNITY SERVICE. Nothing brings you to the attention of the people faster-or more favorably-than community service. Ask yourself how your enterprise can be a “good neighbor” to your community. If you’re running a lawn care and gardening service, perhaps you can offer one season’s services at no charge to a needy charitable organization or nursing home in your area. Hundreds of people will hear about your work in the process. Volunteer for various community causes. If appropriate, you can step in during community emergency, offering products and services to help an organization or individuals in need.

BADGES AND NOVELTIES. You can easily and inexpensively produce badges, bumper stickers, book covers, and other novelty items for distribution in your area. You can imprint your business name and the first names of the customers on many of these products at little cost and distribute them for free. Or you can tie your novelty program into a contest: once a month, you can offer a prize to any individual whose car happens to carry one of your bumper stickers or badges with peel-off coupons, redeemable at your place of business.

CELEBRITY VISITS. With a bit of persistence, you may be able to arrange to have a local media celebrity, public official, or entertainment personally-even a fictitious cartoon character or clown-visit your service. The celebrity can sign autographs, read stories to children, perform cooking demonstrations, or perform any one of a hundred other traffic-building activities.

By all means, advertise in the media if you can. But don’t neglect your greatest promotional asset-your mind. Ponder the products, services and events you can offer the community and devise a creative promotional strategy around them. You’ll have to invest a bit of time and energy in the project, but the payoff will be worth it. You’ll save hundreds-or even thousands-of advertising dollars and better yet, you’ll travel a well-worn shortcut to profit.

I hope this helps in your future marketing decisions.

About The Author

David Bell

http://www.wspromotion.com/

Advertising research and development center .

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RSS vs Email: Its Not An Either-Or Question

If you’ve been getting caught up in all this talk of RSS versus email, its time to stop wondering.

Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988

The report starts out by stating, "It chills our blood when we hear email marketers and publishers blithely state, "I’m thinking about switching over to RSS entirely!" Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be."

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Top 10 Internet Marketing Tips For Your Home Based Business

This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:

“How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?”

The answer is simple. You follow these 10 steps:

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How Do You Make Gold Online Without A Database?

That is a great question!

We all know by now that the long term success for having an online business comes from building and maintaining a database, and selling to the people on it again and again, right?

But what if (like me) you’re too impatient to wait until the list is big enough to make lots of money from?

Our success has come from looking outside the square and trying to identify markets and ideas that aren’t currently being utilised to their full potential.

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What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User?

Nothing and a whole lot!

That’s if Microsoft gets it right. First impressions appear to be very promising and all indications show a much more powerful RSS system, neatly integrated into the next version of Windows. Could this finally mean the ‘coming of age’ for RSS?

But what does RSS mean to the average computer user at this moment in time? Will people get RSS? Does Microsoft have an education project on their hands with RSS?

Not Really!

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Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.

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