Web Promotion Articles

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site.

1 - Search Engines

Add comment August 6th, 2006

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word “overture” is as follows:

“An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.”

Hmmmmmmmm…very interesting definition–especially that part about “a new relationship.”

I think pay-per-click giant Overture should look up the definition of their own company name, because they appear to be breaching their “relationship” with their customers big time!

Here are the most common complaints:

Add comment August 6th, 2006

Do Search Engines Scare You?

What do the words “Search Engine” make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.

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Googletestad. What All The Fuss About?

Googletestad. What All The Fuss About?

 by: Ryan Springfield

You might ask: What’s all the fuss about “Googletestad”, a seemingly meaningless word? It all revolves around what is known in the internet marketing business as SEO or Search Engine Optimization. SEO may be considered as a set of methods aimed at improving the ranking of a website in search engine listings. At the moment Google is considered the top search engine, and every site owner aims to be top ranked on Google. And this is where people’s interest in googletestad comes along. Ranking for certain keywords will improve the number of visitors you are getting. At first, some thought that it might be a kind of automated software that might help you improve your ranking on some keywords. Software called Googletestad simply is inexistent.

According to Wikipedia, Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. Apparently in the past months Googletestad was in the top 30 most popular phrases and gained 39,436 searches in the month of July alone. Googletestad itself began appearing in June of 2005 in top search terms for search engines, and that became obvious using keyword database sites such as Overture keyword search and WordTacker. When searching for the word in Google you will be getting the following top sponsored ad informing you that this is a family safe ad, and the systems are go.

The WordTracker Keywords Report dated August 9, 2005 (top 10 queries from the last 48 hours) reported:

1 jessica simpson (3377)

2 jessica alba (3314)

3 music lyrics (2679)

4 daniela hantuchova (1955)

5 paris hilton (1469)

6 playstation 2 cheats (1243)

7 xbox cheats (1231)

8 jokes (1069)

9 googletestad (1048)

10 google (1013)

In the month of November Wordtracker reported that GoogleStad has appeared 73268 times in their database in the past 130 days, and thus its scores 21 in the top 200 search terms.

Currently, most of the web sites that top rank for googletestad; have nothing to do with googletestad. They where created aiming to captialize on its increasing popularity. Generally, most of these sites involve SEO firms or SEO tools.

In reality no one knows for sure the truth behind googletestad. But one thing is for certain, there’s one hell of an interest revolving around it nowadays. Simply, googletestad is a very popular keyword on search engines.

Add comment August 6th, 2006

Latest Web Promotion Ideas

Latest Web Promotion Ideas

 by: Steve Hill

I have written articles about website promotion in the past, however things on the internet are always changing and my opinions have now changed. This article is all about my new website promotion ideas, ideas which I use on my all of websites.

A good linking campaign is the main priority. Attempting to increase the number of backward links you have pointing to your website is essential. However you have to be careful. Here is a list of do’s and do not’s.

Do:

Increase the number of backward links pointing to your website slowly

Obtain backward links from within the same industry/market as your own

Build up the number of one-way links your website has pointing to it

Write articles and submit them to article directories

Add your website domain on all of your adverts, documentation and e-mails

Offer the visitors to your site the chance to sign up to a monthly newsletter

Offer the visitors to your site a free e-book

Write press releases

Do not:

Join a link building website to automate your linking requirements. These are tempting to join however are frowned upon by the search engines. Always remember hard work pays off.

Increase the number of backward links to quickly

Purchase too many link text ads

Just leave your website without any promotion, it will not grow on its own

Build hidden pages

In my opinion one-way links are vital. These are the most powerful form of backward link and the search engines love them. I can see no way in which they can penalise a site that is only acquiring these type of links.

The best and easiest way of obtaining these one-way links is by writing articles like the one you are reading. Once you have written the article, you then need to submit it to a number of article directories. You are able to add a link to your website on the bottom of the article and the hope is that other webmasters will want to include your article on their website, thus giving you a one-way link.

I have been writing articles for around a year and I must say it has done wonders for my businesses. The number of visitors to my sites have rocketed and the page rank have also steadily increased.

I hope you have found this article interesting to read and beneficial to you.

Good luck with your website promotion campaign.

Add comment August 6th, 2006

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color. A good example can be seen at www.lockergnome.com

- Place images directly above your ads. This simple technique has been known to increase CTR by 400%. To keep the images fresh some people randomize related images on their site using PHP code. You can see an example of these images at

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Getting Honest With The Search Engines

Getting Honest With The Search Engines

I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn’t, and what will get you in trouble.

Search Engine*:

A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

Algorithm*:

A formula or set of steps for solving a particular problem.

Add comment August 6th, 2006

Ten Steps To A Well Optimized Website - Step 4: Content Optimization

Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

Add comment August 6th, 2006

Keywords Finalization Methodology

Keywords Finalization Methodology

 by: Vikas Malhotra

To arrive at the set of keywords that:

Describe business correctly (are relevant)

Attract traffic (are popular & are searched for)

Have less competition (are relatively un-optimized for )

Steps

Step I:

Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.

Once the sites themes & sub-themes are done, lets start by looking for the keywords

StepII:

The finalization of the keywords for any given site can be done in the following way:

Generation of the seed keywords for the site (theme keywords).

Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)

Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)

Lets take them one by one:

SEED Keywords/Primary keywords:

The seed keywords can be generated by either of the ways mentioned below:

The client provides the terms he feels are relevant to his business.

The SEO firm generates the seed words by understanding the business domain & the business model of the client.

Some outside domain consultant provides them.

Another way of generating seed keywords is to look for the meta tags of the competition web sites.

WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.

If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords.

Typically seed keywords are single word.

A good number of seed Keywords is between 10-12.

SUB theme Keywords (add Qualifiers)

Now to these seed keywords add qualifiers.

These qualifiers can be anything location/sub-product/color/part no/activity/singular etc.

By utilizing these qualifiers one can expand the list of the seed keywords.

Say a good number would be anywhere between 20-30.

Typicaly a sub theme key phrase could be of 2-3 -4 word length.

One recent study suggests that

The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story:

Words in Query   LookSmart (%)    Ask.com (%)     Teoma (%)

1                27.00            12.76           38.04

2                33.00            22.46           29.59

3                23.00            19.34           18.13

4                10.00            11.89           8.00

5                7.00*            7.86            3.51

6                -                6.19            1.39

7                -                5.47            0.63

Add comment August 6th, 2006

Internet Marketing Time Management

Internet Marketing Time Management

 by: Nial Robbins

“Time is more valuable than money. You can get more money but you cannot get more time.” - Jim Rohn

Earning an income on the internet is a process that in broad terms involves three stages:

1. Getting your product (acquisition)

2. Developing your product presentation

3. Promoting the product

In this article, “product” means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, “print on demand” for ebooks, fulfillment for orders and so on.

By necessity you will spend time in each of these stages. Each stage will involve a learning phase and an action phase. It’s important to identify clearly what stage of development you are currently working on and to focus on completing that stage.

1. Getting your product (acquisition).

Choose between your own product and an affiliate product.

This will involve identifying a demand using for example surveys or the popularity of search terms.

Key Point: Once you have your product you can stop spending time looking at other product possibilities for the time being.

2. Developing your product presentation.

Once you have chosen your product you will need to develop a presentation.

This will include your website primarily and can also include autoresponder sequences and a newsletter.

Key Points: Once your website and presentation process is completed you can move on to the promotion. You can always improve the presentation but once your presentation is “presentable” you should move on to promotion. Don’t get caught up trying to make things perfect. Good, yes; perfect, no. The reality is things can always be changes. It does not matter if you have the best product in your niche and the best presentation if nobody knows about it. Give your presentation your best shot and then start promoting.

3. Promoting the product.

No matter now good your product and presentation are, you must get your presentation in front of your intended audience or nothing happens.

“We have to become better at promoting what we do than doing what we do.”

This is where it is also important to be clear about what stage you are in. Remember, time is limited, so if you have already chosen your product and developed your presentation it is not productive to keep looking for products or spending a great deal of time “tweaking” your presentation.

Time can always be spent tweaking sales copy, images, layout, web presentation, upgrading or trying new software, investigating new product opportunities (before the current one is complete), improving design skills, keeping up with the changing web “standards”… The list can seem endless.

Key Point: Time is better spent developing a clear promotional strategy and putting it into action. Only when you are seeing results from your promotional activities should you consider altering your presentation (such as modifying headlines and sales copy) to assess how that affects conversion of prospects to customers.

Here are some examples:

• Write two newsletters each month
• Run a solo ad each week
• Purchase 500 double-optin subscribers each month
• Conduct a Pay Per Click campaign with $x budget each week/month
• Make three new blog entries each week
• Create ten new web pages each week

Here are a few tips to keep you on track:

1. Name your project

You may name your project as a final name of the product or you may just give it a code name that means something to you.

2. Understand what part of the three step process you are in:

Acquisition, presentation or promotion.

Here is a simple question to ask yourself to check if you are on track with your time budget, “What is this activity designed to do?” or perhaps, “What is the outcome of this activity?”

This will help you to identify if you are spending time in the wrong area at the wrong time.

3. Set up check lists to make sure everything is covered. Focus on completion.

4. Promotion: Clearly define your action steps.

5. Track the results or your promotional campaign in terms of traffic, click through rates, subscribers and purchasers. Include costs of conducting your campaign and compare that to your sales to determine your return on investment. It is only by tracking the results of the promotion that you will know how to effectively change the presentation for further testing.

A spreadsheet is an invaluable tool as a template for specifying your promotional campaign and also for tracking results, costs and return on investment. Adding in columns for each day of the week allows you to allocate your time so that all your promotions are covered in a time effective manner. This becomes your business gauge by which you assess the effectiveness of your promotional campaign.

Understanding the three stages of the business process and the stage you are in, using checklists and tracking your results using business gauges are the proven ways to maximize your time, your effectiveness and your profits.

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks!

Add comment August 6th, 2006