Web Promotion Articles

Shooting A Flying Pigeon In A Dark Room

Shooting A Flying Pigeon In A Dark Room

 by: Jane Fulton/Smart

Are you trying to shoot a flying pigeon in a dark room, when it comes to advertising? It would be a lot easier to do if you were using a bright spotlight.

Using a bright spotlight would mean:

–Targeted Ads.

Who would you think would be more likely to buy your product..your target market or just anybody?

Ex-You are selling a romance book. Who would you think would be more likely to buy your romantic book? If you ran an ad in a marketing newsletter, you might find 3 or 4 people that wanted your book, but why settle for peanuts when you can have the whole elephant? If you ran the ad in a woman’s newsletter, you would get a better response. Who would be more interested in a romance book than women? If you could find a newsletter that was targeted to women who read romance books, that’s even better or a newsletter that did reviews on romance books.. You get the idea, I’m sure.

Summary: Run your ad to a market that is interested in Your niche product.

–Track Your Ads

You need some important answers that only tracking can give you:

1-Is my ad a good ad?

Write 5 different ads for your product. Get your friends and family to read the 5 ads. Don’t tell them they are your ads. Tell them a friend asked your opinion about the ads. That way, you will get their honest opinion. Discuss the ads with them. Ask them what they think would make them buy the product, if they saw the ad in a classified section.

2-Now that we are sure we have some good ads, we need to make sure that our ad is being read. Is the readers of a newsletter responsive?

To test this, I would run an ad in a newsletter 5 times. Why? Let’s all be honest. How many times have you had a deadline to meet, been working on a great product and haven’t had time to read a newsletter that you are subscribed to? Maybe you deleted it, maybe you saved it to read later but important things just kept coming up and you never got around to it? This happens sometime. Just like s__t happens. That’s why running an ad just once is not a fair test.

Summary: You need to run your ad more than once to get a true test.

3-Which newsletter did the ad or click through come from?

To find this out, you need a different tracking url for each ad and keep track of which newsletter you put each unique url in. Most tracking scripts will do this for you. We have one at Three Dollar Ads that will do just that. You can see it here:

http://threedollarads.com/linkexpire/signup.php

Let’s say you place an ad in newsletter X and another one in newsletter Z. You use a different tracking url for each {even if it’s the same ad}. When you check your stats, you find that you had 2 click throughs from newsletter X, but you had 10 click throughs from newsletter Z. I bet you can guess which newsletter gave you the best results?

Summary: Use a unique tracking url for every ad you run to track it’s total performance.

4-Will people buy from your affiliate link or will they change it to theirs {if they are an affiliate for that program EX-Clickbank} or bypass the affiliate link all together and just go through the company?

The best way to make sure this doesn’t happen is to cloak your affiliate link. The tracker we have set-up at Three Dollar Ads will do both. It will track you ads, give you stats and cloak your affiliate link all at once:

http://threedollarads.com/linkexpire/signup.php

That way, you don’t have to worry about anyone stealing your affiliate commissions. That should take a load off your mind!

Summary:Cloak your affiliate links to keep from losing your commissions.

If you pay money to run ads, why not get your moneys worth? Find out for yourself what works and what doesn’t.

Stop trying to shoot a flying pigeon in a dark room! Turn on your bright spotlight. You just might be able to hit your mark!

Add comment August 5th, 2006

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business.

Add comment August 5th, 2006

If It Sounds Too Good To Be True

You’ve heard that cliché over and over I’m sure, but it has never been more true than it is on the Internet.

With this in mind, I randomly pulled the following ads out of ezines and newsletters. These are real ads and quoted exactly how they were written. I couldn’t make this stuff up!

If you examine the copy, for the most part they don’t even make sense. So I thought I would poke a little fun at them and expose them for what they are a joke, and if taken seriously, a cruel joke at that!

Add comment August 5th, 2006

10 Mind Blowing Ways To Increase Your Sales

1. Show your prospects how much enthusiasm you have for your product and business. If you’re convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.

Add comment August 5th, 2006

Bloggin for a Reason

For some it’s just a fun thing to do, while some others feel they will soon be left out; they soon join the crowd. Everyone who uses the internet knows someone who has a blog. Now what do you find in a blog that you dont find anywhere else? Nothing? If you are a friend of the blogger you visit his blog probably because you want a sneak peek into whatz happenning in his life right? don’t deny that? been there done that! oh, and if you are a blogger yourself you visit other blogs thinking that the other guy reciprocates.

Add comment August 5th, 2006

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never use your email address you’ve probably received something that is called spam.

There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people’s email addresses on email and web forums and send them info that they didn’t request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will explain how NOT to appear like a spammer.

Add comment August 5th, 2006

Niche Web Sites Do Not Have To Be Small

I’ve been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods.

Well, that is a great idea if you never expect to have a search engine find your site, or a reason for visitors to ever return. I mean if I wanted to read ads all day I would just read a magazine. I want fresh content and valuable services for my time.

Add comment August 5th, 2006

Many Small Revenue Streams Are Best

There’s an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. The price? One million dollars.

People asked him all the time, "Why on earth are you charging one million dollars for an orange?!? Who’s going to buy it???"

His reply: "I don’t know, but I only have to sell one!"

Add comment August 5th, 2006

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one buy text links to improve traffic?

Here we’ll dicuss some of the aspcets of buying links.

First, many link text brokerage sites sell links from a network of websites that may or may not have relevance to your own website. The problem here is one would be trading value for quantity. If a link is of no interest to visitors of these network of sites then the traffic from these sites will be very low.

Add comment August 5th, 2006

Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

The secrets on how to send a floodgate of traffics to your website and explode your sales.

Why do hundreds of millions of people from all over the world have websites today which are not making any money for them?

They have tried many different types of website marketing, internet promotions such as search engine optimization and promotion, banner ads, ffa ads, e-mail marketing, link exchanges, e-zine ads but failed.

Add comment August 5th, 2006