Web Promotion Articles

15 Tips to increase your Adwords profits

15 Tips to increase your Adwords profits

 by: Andreas Obermueller

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for “emergency” but also for “imergency”, “imergensy” or “immergency”.

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the internet-user has exclusively entered your term and no further.

9. Use “excluding keywords”. Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages’ in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune “Germany” and “Austria” as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at Focus.de or T-Online.de. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.

Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Happy earnings!

Add comment August 5th, 2006

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the "love it" crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the "hate it" crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Add comment August 5th, 2006

Good Content: The Key To Search Engine Ranking

Good Content: The Key To Search Engine Ranking

What drives visitors to your website and keeps them there? Good content.

Content is Key

Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself: Why would a visitor stay at my website? What are they looking for? What do I have that they need? What holds them there once I’ve got them visiting? You have to tell your story in a way that will keep your visitors interested and coming back for more.

Add comment August 5th, 2006

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don’t? Well, maybe he actually does?And that’s where I come in. I’m here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.

Add comment August 5th, 2006

Website Promotion: Now and Then, 7 Elemental steps to a Better Web Site Promotion

Website Promotion: Now and Then, 7 Elemental steps to a Better Web Site Promotion

 by: Jay Peterson

Most web sites are considered as dead. They are buried among the millions of other unvisited web sites. Website promotion is a specialist service that many companies are failing to address, with the end result that no matter how good their websites are, visitors are still slow and that makes them fail to generate a worthwhile income. With a good website promotion, It is certain to boost your sales and achieve excellent return on investment by getting multiple top rankings in the major search engines and directories for your website.

You should start your website promotion efforts by listing the site at the most popular internet directories. Because they can send your substantial amounts of traffic and can affect the ranking in various search engines. It is better to make sure that your site is present in all of the major directories before doing anything else.

Web site promotion should be the most important part of your web site marketing plan. It’s not sufficient just to design a beautiful web site and put in on the Net. Promoting your web site has to be done frequently if you want to get a nonstop stream of traffic to it. If you don’t make traffic go to your web site, your online business scheme will soon be unsuccessful.

Here are 7 Fundamental Steps to a Better Web Site Promotion:

1. CREATING A WEB SITE MARKETING PLAN.

When making your web sites create a plan on how to promote it as well. Try to pretend you’re a consumer when you’re developing it. It’s too effortless just to view your web site from your own point of view. You need to have a clear visualization for your business, goals (short and long term) you wish to attain and the strategies of how you will carry them out.

2. DEFINING YOUR GOAL.

A lot of online marketers promote their web site without purpose in a field which is too large, for instance they may use bulk mailing as one of their endorsement strategies. You may get some consumers but the chances are you will not make any sales because of the wrong consumers you acquire. Getting targeted consumers to your web site, will increase sales, because they will have more interest in your merchandise or service than advertising to a general audience.

3. USING SEVERAL ADVERTISING SRATEGIES.

Sticking to one form of promotion is not advisable because you may never know which one will work for you the best. Using more channels like search engines, email, marketing, forums, writing articles etc, you will have a greater chance of having traffic on your web site.

4. PROMOTING CONTINUOUSLY.

Driving constant traffic to your web site, you must promote it endlessly. The life blood of your online business is the web traffic. For instance, you could always optimize your web pages for the search engines; resubmit them if needed, visiting discussion forums daily and writing an article for online publications for not less than two weeks.

5. CALCULATING YOUR RETURN ON INVESTMENT.

Keeping track of how much money you invested in your promotion plan and what earnings you received in return. This will keep you away from wasting large amount of money thrown aimlessly into advertising.

6. ANALYZING YOUR WEB SITE TRAFFIC.

You can identify what marketing strategies are doing well. You can then modify them as necessary, to improve the sales or services from your location. Your analysis may consist of what keywords your visitors are using to find your web site, which web pages are the most admired and where your visitors are coming from. These are necessary information you should know, instead of blindly promoting your web site and hoping for the best.

7. TEST, MONITOR AND TRACK YOUR RESULTS.

When running an effective online marketing operation, you need to always test what works and what doesn’t. Tracking an answer to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are all right, you can then roll out your ads on a bigger scale and spend large amount of money.

Add comment August 5th, 2006

How To REALLY Use Google Part Two

How To REALLY Use Google Part Two

 by: Andrew Wroblewski

In “Part One” we discussed some of the more basic Google search techniques. (If you missed it you can find it here: http://spyware.pcwash.com/articles_1.html

As promised, here’s the “juicier stuff”.

Google has some advanced search options which come in quite handy, depending on what items you may be searching.

TITLE SEARCH: Allows you to search for pages and sites that have specific words or phrases in their title. For example:

intitle: “spyware removal”

This search would only give you results of sites that have that particular phrase in their title.

SITE SEARCH: Gives you the opportunity to search pages ONLY within a specific site or domain (or using the “negative” results technique from Part One you can “exclude” results from a specific domain or site as well). For example:

“spyware remover” site:spyware.pcwash.com

This search would only provide results for the phrase “spyware remover” from the site: spyware.pcwash.com

URL SEARCHES: Allows you to search for pages or sites that have a specific word or phrase in their URL. For example:

inurl: “spyware removal”

This search would only give you a list of sites that have the exact phrase “spyware removal” in their URL.

To do a real power search, try combining a couple of the above techniques into one search like:

intitle: “spyware removal” -site: ebay.com

This search would give you results for your selected phrase, found in a tile, but not on ebay.com Neat, huh?

RELATED SEARCHES: Let’s say you want to search for sites (competitors ? ) to a specific site. Once again we’ll use our own site as an example: related: spyware.pcwash.com

This search will show sites that have related content and subject matter to the site which you typed into after “related:”

GOOGLE LIMITS: Google does have some limits and one of those is the actually number of keywords you can search on at the same time. That limit is (10). Type in anymore than (10) keywords and the subsequent words will not be included in your search and thus, are irrelevant.

Common words are ignored by Google such as: “a, about, an, and, are, as at, be, by, from, how, I, in, is, it, of, on, or, that, the this, to, we, what, when, where, which, with”.

You can override this limitation by putting a plus sign ( + ) in front of any of the above words when using them in a search phrase.

WILDCARDS: A wildcard search uses the asterisk sign ( * ) (the one above the #8 on your keyboard) to represent other non-specific characters or words. For example: “anti-spyware *” would turn up results for:

• anti-spyware program
• anti-spyware software
• anti-spyware apps
• (and a few more).

You can use the wildcard symbol ( * ) and override the Google keyword limit and actually search for MORE than (10) keywords at a time because the ( * ) is not counted as a word.

Now, go practice on Google using these advanced tips and meet us back here next time for Part Three when we offer tips about some MORE “advanced” and “juicier” features you can use to get the most out of your searches on the world’s most frequently used search engine: Google.com

Add comment August 5th, 2006

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending “big” money on effective forms of newsletter and ezine ads.

Ezine Ads

Placing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups.

Add comment August 5th, 2006

How to Make Money from People Who Type the Wrong Web Address

How many people visit your web site but type in the wrong address? You’d be surprised! What happens to them if they try to reach a page you’ve deleted? In either event, they’ll get what is known as a ‘404 error’. This means you have lost sales - and confidence in your web site, which means they’ll never revisit. But there is a solution.

Add comment August 5th, 2006

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines’ ability to crawl the web was somehow limited, it made sense to submit your site.

Today, search engines like Google, MSN or Yahoo! Search have no problem crawling billions of pages and adding them to their index every month (and sometimes even more often). Most likely, they will find your site once they find a link to your page in another website.

Add comment August 5th, 2006

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. And what make it worse is that the search engines have a habit of changing their algorithms.

Add comment August 5th, 2006