Archive for August 4th, 2006
1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
2. Become well known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail.
3. Start a free ebook club on your web site. People could sign up to receive a free ebook from you each month. Just include your product ad in the ebooks.
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August 4th, 2006
Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.
An example is Glenn Canady, the author of “Gorilla Marketing” who employed only one of these strategies, and it made him over $1 million dollars.
The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.
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August 4th, 2006
There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.
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August 4th, 2006
Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common ? they want that their email newsletters open as many people as possible. In other words to have a good open ratio?
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August 4th, 2006
You read that right. There’s a new law in California for online marketing. This law is thanks to the California’s Online Privacy Protection Act.
Who does this affect the most? This affects anyone online selling anything, operating a newsletter, or collecting data in any way from users online.
It says it’s targeting “commercial,” and websites that offer services online. Are you selling anythign online? If not, than this doesn’t affect you… yet. It will affect you when you decide to start selling something online. So read up.
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August 4th, 2006
At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing.
In all this noise, you can lose perspective on this one very important, basic fact -
The More Visitors You Convert Into Subscribers and
Customers - The More Money You Will Make
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August 4th, 2006
FAQ pages are an often overlooked way to generate free traffic to your website. Many people don’t realize the potential they have. Here are seven tips for using your FAQ page for traffic.
1. Put each question, and answer to that question on a seperate keyword rich page. By doing this you are developing content for your website that is on topic, search engine friendly, and easy for the visitor to find, both from your website and in the search engines.
(408 words, estimated reading time: 1:38 ) read the full post...
August 4th, 2006
Believability is what’s missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it’s true), that they have the best product/service in their field. Trouble is, the customer usually doesn’t appreciate that fact! Big Problem.
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August 4th, 2006
Website promotion Internet marketing is perhaps the most important part of your Internet sales strategy. Without creativity, your website can get lost among the thousands of options awaiting surfers online. The first step in defining your website promotion Internet marketing plan is to set reachable objectives and make sure you know how to measure their success. Zero in on the customers that will most likely purchase products from you. Setting a target market helps avoid mistakes in your total marketing plan.
(349 words, estimated reading time: 1:24 ) read the full post...
August 4th, 2006
Website Errors
by: Andrew Seidel
Is your website fully functional and tested without errors? If not, and you have broken links or sections of your website that cause errors it is important that you address these problems immediately.
Not only will it look unprofessional for you from your customers’ perspectives, but errors within your website can detrimentally affect your search engine rankings. This is especially prevalent with Google. Google seems to have little tolerance for websites with errors where pages, images or links don’t load, and we have seen websites that are ranking in the top 10 quickly lose positioning and almost vanish from search engine results.
If the website errors are due to web pages not loading where they are linked correctly, you should take a look at the web hosting company you are using in case:
- Their server is too slow for your website;
- Are their servers at capacity for the amount of websites hosted on their servers?
- Or are their web servers unstable and go down quite often.
No matter what the reason; ask your web hosting company what they are doing about it. If they don’t fix the problem quickly, then find a new web hosting company. -don’t accept excuses where they are not going to fix the problem in a timely manner- There are a lot of hosting companies around, so there is no reason why you should settle for poor quality.
While cost is not always indicative of whether or not a web hosting company is going to provide a quality service -we have seen expensive web hosting companies provide low quality hosting services, and low cost companies provide high quality service-, don’t just choose a cheap web hosting company thinking you may save a couple of hundred dollars a year or so. If your site has consistent errors, and you lose positioning in the search engines then it will cost your business a lot more than a couple of hundred dollars a year.
What do you need to do to find out if your website has errors?
- Manually check your website by having a few different users navigate through it. Make sure all links work correctly, and that all images are showing where they should be.
- Look at your web statistics reports to find out if any errors are showing. If you don’t have these types of reports for your website, change hosting providers straight away!
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About The Author
Andrew Seidel - SEO Specialist and Search Engine Marketing Consultant for Quantum Web Solutions in Sydney, Australia.
quantumwebsolutions.com.au
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August 4th, 2006
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