Web Promotion Articles

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.

While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings, and can make all the difference in the world when you are trying to rank your website for multiple phrases.

Add comment August 4th, 2006

Link Baiting Idea

Link Baiting Idea

 by: Thomson Chemmanoor

One of the best and the far most the effective way to gain links to your website or blogs is link baiting idea.

What do you mean by Link Baiting?

This is a new idea born among webmasters to gain popularity for their blogs/web page. As you all know getting attention is an old trick, weather in real life or online. Politician uses this often to stay in limelight. This same rule applies to link baiting as well.

There are two different flavors in link baiting idea. Good and bad. Good ones are those to create news first like exposing scams and create news, which will surprise everyone. Bad ones are those you create a controversy or attach some leading personalities in your blogs. Think that you are trying to gain traffic not really hurt anyone. These kinds of tricks or ideas will bring in 1000’s of website/blogs linking to your site.

Link baiting idea is a blackhat technique that’s why most webmasters think it is not legitimate to use it. But the effects of link baiting have profound effect and gradually drive traffic to your blog or site. If implement properly it can draw huge links with minimum effort from your side. Some link expert’s call that “hooks” http://performancing.com has mentioned the 5 types of “hooks” as News, Contrary, attack resource and Humor.

Matt Cutts the Google Engineer in his blog about SEO advice has mentioned “LinkBait” as something interesting to catch people’s attention. He say’s Linkbaiting is not a bad idea.

So creating attention is the key to that also person should be creative in his thought to get that idea into place.

You might all have heard of Alex Tew of http://www.milliondollarhomepage.com he created an idea to raise a Million $ to raise funds for his college education by selling 1 pixel for a $ on his website. After four months he accomplished the task. This is the kind of news you should create to get attention. His site was also mentioned in CNN News as well. After his idea there are 100 of sites mushroomed over the web like one cent pixels but they are not gaining to achieve the results Alex could drew to his website. So be first to create news before it gets crowded.

Actually the term “linkbait” was started by Aaron Wall of SEO book in his post way back in August 2005. He says in his post that if “you are in a field that can’t build links naturally create linkbait”. By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links—which is the key to top search engine rankings.

Andy Hagan’s has come up with an idea to throw a contest to get links. The idea is simple give Andy a link baiting idea and if that works you will earn $1000 for that. He has posted that on BizNicheMedia.com blog. So his idea for a contest itself is an example of link baiting.

And generating information or ideas that people talk about is a surefire way to generate links.

Add comment August 4th, 2006

How To Become An Online Millionaire

How To Become An Online Millionaire

 by: Bright Johnson

Those gurus who tell you “It is easy to make big money online” should be shot. Starting an Internet business is easy but getting sales is not. Why? The misery with online business is that you are always marketing to people who don’t want your product.

Don’t hope for too much for traffic is not definite but definable. Some people say “When I launch my site, I will do 3 weeks of marketing and make big money.” Well, that’s a dream. You cannot get massive traffic in a short sharp campaign. Unless you go into 3 months to 3 years of steady sales drive, you won’t make money.

Therefore, you have two options: quit or work harder. If you choose to work harder, then don’t work extra hard, work extra smart.

Online marketing is like fishing in troubled waters. You have to do it piece by piece. Research, read, and learn various traffic techniques and apply them one by one. Here, you will learn that what works for one site may not work for you.

You have to also pay for traffic tools and services for there’s no free lunch. Then you think of limited resources. Remember that it takes money to make money. There are loads of experts out there who will help you or give you there trade secrets in exchange for dollars. Raising funds is part of traffic generating.

Finally, avoid changing your business concept. The concept is often fine, you only need more traffic.

Add comment August 4th, 2006

Internet Secrets Revealed - Six Easy Steps to Build a Website to Success

Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business.

Do you have dreams of working for yourself or improving your company’s sales? Are you frustrated by all the hype about the Internet or have found that there’s too much confusing information, so you’ve decided to forget about it?

Add comment August 4th, 2006

Internet Marketing ? A Maze In A Haze?

Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route……dead end. Someone sends you off down another route with a big smile on their face…….another dead end. Another route looks promising…….until it fizzles out and you reach another dead end. You can’t cheat by looking over the hedge, it’s about 20 feet high! A big ladder so you can get a good view? No, they’ve all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

Add comment August 4th, 2006

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

Add comment August 4th, 2006

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.

This article was submitted to free web content list archives which I’d found online. A search turned up dozens of additional uses across the web. I began to believe that this author simply didn’t like the site that used the article and was seeking removal to avoid competition. We took it down to avoid an unnecessary battle over something we didn’t wish to fight about.

Add comment August 4th, 2006

What is Local Search Engine Optimization and Who Are Your Relatives?

What is Local Search Engine Optimization and Who Are Your Relatives?

 by: Kathleen Jerauld-Brack

Your business website is finally up and now comes the task of getting found on the incredibly huge Internet neighborhood.

Where to begin?

Well, the first thing most people do is head for a major search engine like Google, or Yahoo. And while that is a good idea, there is much to learn before laying out those precious dollars on ads and clicks. Most of us become totally confused on the breadth of information we must learn in order to be savvy marketers using the search engines. And, if you are busy running your business 150% of the time, who has the time?

The first rule we all like is ‘keep it simple’. So start off modestly and test the waters as you go.

Identify your market. Do your customers come from all over the country, or mostly from nearby areas?

For most brick and mortar businesses on the Internet, your bread and butter still comes from the local neighborhoods and adjoining states.

So try this:

After developing a strong list of keywords related to your specific business, look for other attractions that are geographically near your business as well.

For instance, is there a state park near you? If you sell hiking boots and there is a state park near you, wouldn’t it make sense to target those people looking for the state park? Won’t they need hiking boots? Add some ‘state parks in your area’ related keywords to your list.

Say you live in Jamestown and you sell fishing gear. Wouldn’t it make sense to take advantage of the presence of some of the other popular things related to the water attractions in your same area? People who are looking for fishing gear also look for boats, boat supplies, life preservers, local marinas and the like.

You won’t need to use really specific keywords like ‘The Fish and Bones Marina in Jamestown’ for instance, just add something general like ‘marinas near Jamestown’ in your keyword list. Fishermen (and fisherwomen), who are planning to come to your area to fish, are more likely type in ‘marinas in Jamestown’ than a specific marina name anyway if they are new to the area. Their results will not only show the marinas in Jamestown, but your fishing gear business as well, under the same keywords. Later, when they need fishing gear, they will already be familiar with your business name. Target more attractions and they will see your name again and again.

If you are a restaurant who depends on the tourist trade, you might want to consider just what other things your potential diner might be in your town for. Consider the attractions in your area. Museums, theme parks, entertainment centers, camping, are all destinations your potential customer might be looking for as well as a place to dine. Include those attractions and local products in your keyword list and expand your visibility exponentially.

Remember, most travelers won’t be looking for your particular business name unless they are already familiar with you. But your business name will pop up again and again whenever they search for those popular attractions near you.

You don’t need to pay big bucks for your search engine results, just brainstorm a little bit and consider all those ‘relatives’ in your area.

You may also find that some keywords are really expensive, but for the most part you won’t need them. There are plenty of inexpensive and related keywords that will bring you exactly the same results if you use them creatively.

To find more information on how people are using keywords try www.suggestiontool.com, www.wordtracker.com and Google adwords.

And be nice to your relatives.

By Kathleen Jerauld-Brack

Add comment August 4th, 2006

Using Blind Carbon Copy (BCC) For Email Privacy

Need for Privacy

People have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. This is especially true of email addresses because of the huge volume of unsolicited commercial email (spam) circulating the web.

Add comment August 4th, 2006

Guru… Schmooru… So What! The Internet Gurus Unmasked

The word “guru”, in the Merriam-Webster Dictionary, is defined as:

1. a personal religious and spiritual teacher in Hinduism
2. a teacher in matters of fundamental concern
3. EXPERT

As I see this title “guru” bandied around so frequently on the Internet, I find myself asking these questions.

What qualifies a person to be a guru? Is there some sort of test you have to pass? Does it go by age? Are gurus old men of wisdom? Or can anyone be a guru?

Add comment August 4th, 2006