Archive for August 3rd, 2006
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Following the user experience line, it is easy to describe what the most important levels of access Internet popularity are and how it can be achieved.
Site organization
(701 words, estimated reading time: 2:48 ) read the full post...
August 3rd, 2006
As I waded into the ‘Make Money Online’ waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:
(409 words, estimated reading time: 1:38 ) read the full post...
August 3rd, 2006
Your Website on My Forehead
by: Jon Castle
People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the “real” world can an online business owner apply to the cyber world?
One extremely effective method is brand marketing through merchandise. Think about it—before the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you?
If you don’t want to market your website on writing utensils or magnets you have several alternatives. Other products that work well for marketing include coffee mugs, travel-and-go cups, mouse pads, bumper stickers, key tags, and stress balls. Let’s not forget another great place to show off your website—on your body! No, I’m not talking about taking drastic measures like tattooing your company URL on your forehead. Clothing advertisements are the name of the game. Clothing is a wonderful way to advertise your website, especially if you have a funny slogan or eye-catching logo. You can have your website address printed on hats, shirts, umbrellas, tote bags, and all sorts of wearable accessories. The best thing about advertising on clothing is that the advertisement is mobile—it goes wherever you go. The next time you get dressed to go out why not wear something that promotes your business? Don’t forget that you can give away things as well—imagine a hundred walking billboards for your website!
There are plenty of companies that will apply your brands to products. The cost is cheap and the rewards can be high, so what are you waiting for? Look through your local phonebook or do an internet search for companies that print to merchandise and then go get branding!
Copyright 2005 Jon Castle
|
About The Author
We are each a single drop of rain strafed by the wind to merge with other droplets and thereby form an ocean. For more unconventional home business wisdom, home business opportunities, and more please visit Jon Castle’s website http://www.AmericanHouseDad.com.
Copyright 2005 Jon Castle
This article can be reprinted freely as long as the author bylines are included and it is published in its entirety.
jon_castle@americanhousedad.com
|
Permanent link to this post (513 words, estimated 2:03 reading time)
August 3rd, 2006
Dear Friend:
If you’re out there networking and have been for sometime, you understand the astronomical benefits of networking with the “right” people — especially when they have your kind of prospects who are hot and willing to buy.
If not, you’re in for a treat! Let me briefly explain
The average networker spends his time networking with the general public… And boom! A few prospects. Those are average networking results.
(725 words, estimated reading time: 2:54 ) read the full post...
August 3rd, 2006
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
(449 words, estimated reading time: 1:48 ) read the full post...
August 3rd, 2006
1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.
2. Joint venture with your competition if you can’t beat them. You could agree to work together and beat the other competition then share the profits.
3. Visit chat rooms were your potential customers would gather. You can lurk and do market research or mention your product to people.
(283 words, estimated reading time: 1:08 ) read the full post...
August 3rd, 2006
There’s no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.
In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion searches were conducted online. That’s 10.5 billion searches in just one month!
And people are not just looking for information…
(1380 words, estimated reading time: 5:31 ) read the full post...
August 3rd, 2006
Like anything else, a little work can pay dividends. Well-written RSS feeds are more useful to readers and result in more website traffic for the publisher. Below are several tips for making your RSS feed more effective.
1. Use interesting titles
Like a book is often judged by its cover, an RSS feed item is judged by its title. Make sure your title is interesting, and try to put the most important information early in the title, since some newsreaders truncate title beyond a certian length.
(465 words, estimated reading time: 1:52 ) read the full post...
August 3rd, 2006
Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.
Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in revenue per month with only around 100 visitors a day.
(689 words, estimated reading time: 2:45 ) read the full post...
August 3rd, 2006
Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.
Standard Size
I’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn’t much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop? Creating an ad that is larger than standard is not the way to get attention. And in many places they will require you to keep to the industry standard.
(627 words, estimated reading time: 2:30 ) read the full post...
August 3rd, 2006
Previous Posts