Archive for July 31st, 2006
One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.
You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationship with your subscribers by giving them quality information. Remember its quality not necessarily quantity that will endear or at least brand yourself as someone they come to know and respect.
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July 31st, 2006
Your biggest asset when becoming an internet marketer is to know how to get free targeted traffic to your web sites. It doesn’t matter how many web sites you’re promoting. Your primary goal should be to keep the cost down. It feels great to have monthly sales well into the thousands, but it also can ruin your day when you realize that most of this money goes right back into your advertising costs.
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July 31st, 2006
Increasing your online business hinges on your ability to optimize your web page for the search engines. While different search engines look for different things, some of the larger and more popular search engines such as Google and Yahoo, look for keywords and links. Keywords are important because the Internet is made up of words; however links are just as important because they allow the search engines to weigh your web page in terms of popularity, so to speak.
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July 31st, 2006
Onpage search engine optimization are things that you can change ON your webpage.
* Title tag
* Header tags
* Bolding, Italicizing, Underlining
* Alt image tags
* Meta Tags
* Etc.
Offpage search engine optimization comes down to basically 1 thing, which websites are linking to your wesbite and how they’re doing it.
* Anchor text uses in your link
* The title of the page your link is on
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July 31st, 2006
Click2Britain - Pay Per Call: The New Advertising Service In The UK Search Engine Marketing Revolution!
by: Lisa Chris
Pay Per Call (PPCa)
Introduction
Pay Per Call is a new advertising service in the search engine marketing revolution. There are millions of companies in the UK, most of them are small to medium sized businesses which do not have websites will definitely benefit from this new service.
The Local search in the UK is becoming quite important in the past few years. As you may know that, some major search engines have introduced this new local search service recently. This clearly illustrates the importance of the local search.
How does this Pay Per Call work?
Pay Per Call (PPCa) wok similar to the Pay Per Click (PPC) campaign & setting up is quite easy & straightforward. Basically, it drives phone leads to your business, rather than clicks to your website.
Pay Per Call enables you to: -
* Sign up as an advertiser
* Choose the product category
* Select the relevant keywords
* Place your ad, containing your company name, address, a short description and a traceable free phone number which will redirect to your actual phone number
* Select your geographic area (local, regional, or national)
* Set up your bid amount
* Manage your budget, bid amount & account using secure 24/7 online account
* Your pay per call advert will appear separately in the search results
The consumers/customers search for your service in the local, regional or national area. The relevant pay per call search results will appear in the search results. When your business’s adverts appear in search results, consumers/customers can reach you via the free phone numbers or toll free numbers that, has been provided in your Pay Per Call advert. For each call that comes to your business this way through the web search results, you pay the price per call that you set in your account.
Where will your Pay Per advert appear?
Your Pay Per Call ads will appear across your current Advertising Network, which includes Click2Britain.com and other search engines and directory sites.
How much does it cost to use Pay Per Call?
Pay Per Call is free for consumers/customers to use. As a Pay Per Call advertiser, your cost per call is based on the price you set in advance for your each advert. The minimum cost per call is £2.00. You can increase this minimum bid value to reach the top level to stand away from your competitors in the search results. In other words, when you hold the top position for that particular keyword/s you receive more calls. That means more sales to your business.
What is the difference between Pay Per Call (PPCa) & Pay Per Click (PPC) advert?
Pay Per Call (PPCa) - You only pay, when your Pay Per Call ads generate a call to your business.
Pay Per Click (PPC) - You pay for the clicks to your website.
Pay Per Call (PPCa) drives phone leads to your business, rather than clicks to your website.
What are the main benefits of this Pay Per Call advert?
* Basically, any local businesses without a web site.
* You pay for the calls that you receive to your business.
* You can directly discuss your products or service with your new consumers.
* This will provide you with higher ROI (Return On Investment) & generates more sales to your business.
* Select your geographic area (local, regional, or national)
* FREE phone number for consumers to call your business. This will be providing you with more sales than ever before.
* PPCa will definitely more beneficial for small to medium sized businesses i.e They all have phone numbers but, not the website necessarily.
* You can choose your time (business hours) & day that your advert should appear.
From the consumer point of view, it will be much easier to call a local business than rely on email to ask details about pricing, programs and product availability. When your pipes are leaking, and you need to locate a plumber fast, people will be searching for phone numbers not relying on email or other sources. So, Advertise with Click2Britain.com & reach millions of UK consumers.
Pay Per Call Let the merchants dial into local search in a whole new way.
“More Calls Means, More Sales”
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About The Author
Lisa Chris - Business Development Manager for new UK based Click2Britain.com search engine which, brings best british & web search reults. The Great Search Engine for Great Britain
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Permanent link to this post (761 words, estimated 3:03 reading time)
July 31st, 2006
How Do I Get Hits To My Websites?
by: Aziz Meknassi
How do I get hits?
This has to be the number one question asked by online
marketers, and I come across it regularly, and for good
reason. After all without getting hits to your site you
can’t sell anything. The problem is not only do most
people go about this the wrong way, but when this question
is approached either directly or through guides, they’re
giving incorrect answers too, which, if you’ve asked it
before, will consist of buying some sort of service or some
sort of a*d that will solve all of your traffic problems.
Although this may seem like the way to go at first glance
it’s actually totally counter productive to your efforts.
One thing I want to point out to you first is that your
initial aim isn’t to get hits to your site at all, and
getting a massive amount of them isn’t a priority.
Understand that you only need to pull ten or twenty
thousand hits in total, ever, to your sites to make them
successful. Of course this will go up as you progress
through your resource building, and that’s key here. The
resources that are built and that you can use over and over
again. (That’s your big 5, affiliates, list, customers, long
term customers and joint venture partners).
The problem comes when someone tells you to go out and bu*y
ads from wherever it might be, search engines, e-zines,
whatever. If you don’t have the resource collection
methods set up to collect the big 5, you’re going to have
to be starting all over again with your promotion every
single time you launch a product. This is the exact reason
that, no matter how many hits some marketers get to their
sites, they will never earn more than a couple of thousand
dollars a month profit, if that even.
The second problem comes when people assume, or are indeed
told, that you need to get hundreds of thousands of hits to
be a success. This is definitely not true either, although
again I see how it may seem like that on the surface.
That’s why I always teach intro products and follow-up
large products, because lets face it, how many $1200
products do you need to sell in a month to equal your
current personal income from your job, if you have one, or
to reach your goals of having more FRE*E time, more money in
the bank etc.
Also, lets not lose sight of why we started in online
marketing in the first place. It definitely wasn’t to
spend massive amounts of cash trying to get your website
stats to read high numbers. Numbers don’t mean quality, no
matter what anyone tells you, this is fact. Compare one
single 10k list of joint venturing to 100k subscribers of
an e-zine a*d. I assure you, for a start, you’ll get more
click throughs from the JV in the first place but put the
numbers together and you’ll get a far higher percentage of
sales through the single quality joint venture.
So how do you get more hits to your site? Well first off
the question is void because more rarely means you’ll get
better results. Look for quality, and the answer is joint
venturing, building these resources, and having others
promote your products for really high commissions to
attract the numbers. If you’re only hitting a few thousand
hits per month from these joint ventures, that’s not a
problem. Forget guaranteed hits, forget e-zine ads for
directly promoting your site and forget search engine
positioning. They might bring you more in the way of
numbers, but it’s big sales we want, not big numbers. In
that situation always think quality over quantity, which is
what the whole of this report is teaching.
So ask me again when you’ve carried out a couple of joint
ventures and have begun to build your affiliates, your
customer base, your contacts and your list, how do you get
hits to your site? That’s why you’ve been building your
resources. That’s where your visits and sales come from.
The more products you launch, the more resources you
gather, the easier this is. The most expensive time
consuming part is getting started. After this, it’s cheap,
quick and easy to recycle what you’ve gathered to produce a
never ending flow of visits and sales.
Aziz Meknassi
The above question is just one of the 15 of the Biggest
questions in Internet Marketing.
Aziz Meknassi is running a special offer for this article
readers at http://www.wakeuptocash.co.uk
The answer to 15 of the biggest questions in Internet
Marketing and the right way to setting up Joint Ventures.
Come and Visit, there is a Freebie for you. If you can’t
find the offer that means you’ve missed it !!
Permanent link to this post (836 words, estimated 3:21 reading time)
July 31st, 2006
It is really frustrating, is it not, to log into your Google Adsense earnings and find that you’ve had yet another disappointing day. Another day of making nothing or just a fraction of a penny.
More so when you continue to read about those guys making five figure monthly incomes from Google Adsense every day. Google Adsense terms and conditions require that earnings are kept secret. Still some of these guys claim that they obtained special permission to spill the beans. One of them recently revealed that they had made $45,000 in just one month. Perusing through the statement, there were single days where they made as much as 800 bucks. Can you imagine that?
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July 31st, 2006
Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.
(412 words, estimated reading time: 1:39 ) read the full post...
July 31st, 2006
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.
(463 words, estimated reading time: 1:51 ) read the full post...
July 31st, 2006
What Is Behind All Those Web Traffic Reports?
by: Fernando Maciá
Not all website statistical reports are created equal. Server activity analyses provide adequate measurements to assess the performance of your Internet presence, while real-time statistics offer more accurate data, like the exact number of unique visitors, their access method, or pages visited. Commercial applications like Urchin or WebTrends belong to the first category, and they generate server analysis reports, typically accessible from a control panel. Services in the second category are able to detect from within the Web itself, each one of the website visits, collecting and registering very valuable information, which is later on presented in graphical form, like the one available at the Human Level Communications website. It is important to point out that these two types of reports are not mutually exclusive, but complementary, and it will pay off to learn how to adequately interpret the information that each one conveys. The result will provide a complete picture, which will prove invaluable when making marketing decisions.
Server Activity Analysis
Internet servers keep records of all traffic and information requests inside log files. These log files include information on errors, processing time, bandwidth used, visitor IP address, where visitors came from (referred) along with information regarding their operating system and Internet browser used. Applications that utilize this information are typically installed behind the server’s firewall and they periodically analyze the log files (weekly, monthly) After interpreting the data, these applications generate a report containing tables and graphs that present the information in a very readable and user-friendly format.
Real-time Statistics
Another method of analyzing website activity consists of updating a database each time that a visitor comes to a website. This method requires the inclusion of a small piece of JavaScript code in each of the pages to be tracked. This code is invisible to all website visitors. The first time that a visitor reaches the website, the Javascript code places a cookie in their computer so that they can be tracked as a unique visitor.
Very shortly after inserting the code in each web page, information about visitors is collected and securely registered in a database, becoming available for immediate retrieval. The information stored in the database could, for example, accurately track a given marketing campaign (e.g. a banner, a pay-per-click program) since they can determine how the visitor was referred, or they could track the dollar values of Internet orders. Since this information is saved in real time, it becomes immediately available, without having to wait for a periodic report.
Can a log file analyzer and a real-time statistical report produce different results?
It is indeed very possible since each one uses a different type of data. That is why it is essential to gain an understanding of what each report is trying to convey:
Counting Method:
A log file analyzer counts all hits registered by a web server. This means that the server registers one hit for each piece of information requested by the visitor (i.e. one hit for each page accessed, one additional hit for each image contained within that page, plus one hit for each script executed.) If frames are used, additional hits are registered for accessing the page inside each frame. The number of hits reported in a real-time statistic report, on the other hand, corresponds to visited pages, regardless of the number of elements contained within.
The number of hits reported in a real-time statistic report, on the other hand, corresponds to visited pages, regardless of the number of elements contained within.
Unique Visitor Identification:
A log analyzer considers unique visitors those with different IP addresses. However, since most of the accesses are performed from Internet accounts with dynamic IP addressing, it is impossible to determine if multiple visits from the same account on one day are indeed from different visitors or from the same person who has been assigned a different IP address each time. A similar problem occurs when proxy-cache accesses are established. In that case, the visitor’s true IP address is hidden behind the Internet Service Provider’s proxy IP address. This limitation makes the number of unique visitors reported by a server analysis very unreliable.
Since the real-time statistics store a cookie inside each visitor’s computer, all visitors can be uniquely identified during each subsequent visit, independent of their IP address. The number of unique visitors in these reports is therefore a lot more accurate.
Reporting Method:
Log analysis reports are generated periodically (e.g. weekly or monthly). Unfortunately, there is no way to know what might be taking place between reports.
The data from the real-time statistics is available almost immediately and continuously. A report can be retrieved from any browser, anytime, anywhere. The reports typically present current and historical information in formats designed to quickly view trends and reach conclusions.
Referral Information:
A log analyzer tracks and registers the search keywords used to access the website along with the search engine utilized by each visitor.
Real-time statistics provide valuable information about the evolution of particular search keywords and their effectiveness in directing traffic towards the website. This combined information allows the fine-tuning of certain pages to obtain better rankings.
Crawlers/Spiders:
A log analyzer registers visits from crawlers and spiders as hits.
Real-time statistics do not account for their visits unless they have viewed an HTML file.
Proxy Serve Page Caching:
A log analyzer does not account for visits to pages that already reside in the server’s cache memory since these pages have not been re-requested from the server.
Real-time statistics count all pages visited.
Non-HTML Files:
A log analyzer reports accesses to non-HTML files like graphics, images, or Flash as pages visited.
The real-time statistics do not double count these accesses unless the file has been specifically marked for tracking.
Error Pages:
A log analyzer can detect and register error pages and store this information in a separate log file. This is very helpful for correcting defective pages.
Real-time statistics, on the other hand, do not register errors and the visit to the error page is accounted for if the Javascript code can execute successfully.
Conclusion
The information provided by both types of reports is complementary. There are certain aspects, like errors, average session times, visit referrals, and crawlers/spiders activity that are better tracked and reported by a server activity analysis. On the other hand, the information registered by the real-time statistics can immediately report how many visits are being generated by a banner that was placed yesterday in a given search engine, for example. Furthermore, the real-time reports can present in a very intuitive and graphical form important trends of the activity experienced in a website, providing, at the same time, a more accurate view of the number of unique visitors and the capability of the website for attracting returning visitors.
In a future article, we will address which are the magic figures. In other words, what information is most important and must be considered before judging the performance of a website, drawing conclusions, or proposing changes.
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July 31st, 2006
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