Some of the Search engines want only original content. So if the Search Engine Get’s to your web Page on your Site and realize they have already seen this Page they won’t Index it again, This can be a real hazard if you submit Articles for free Re-Distribution. It is not only possible but highly probable that a site with a higher Page Rank then yours will get your page Indexed First.
Add comment July 29th, 2006
How to write Killer Classified Ad Copy
by: David Bell
I’ll never forget what my accountant said five years ago when he saw the ad I wrote for my services: “How many scotches did you drink before you wrote this?”
He was kidding about the scotch. But he just couldn’t believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had.
Well, I spent $300 on that ad — $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer.
The following year, that $300 ad turned into $12,341 in new business for me. And $12,341 was just a tiny fraction of my total business that year.
Why did I make so much money myself while there were so many thousands of “starving writers” in the world? The answer may surprise you. You see, it’s not because I’m a better writer. It’s not my schooling. Not my resume. Not any talent I was born with.
It’s all because I learned how to write “killer copy.”
How do you write killer copy?
You start your killer copy with an emotion-packed opening statement that will get the attention of your reader. This opening statement may be:
* a headline
* an opening sentence
* a subject line on an email
* the header on a Web page
… or for that matter, the opening words in a telemarketing script, radio commercial, or TV spot. What’s important is that you understand - your first words count for everything - because you must captivate peoples’ imagination with those words in order to keep their attention.
Here are examples of opening statements from actual successful marketing pieces:
a) “Take the luxury vacation of your dreams at a reduced cost because of this special offer” (from a travel agency’s letter to business owners.)
b) “How to stop overwhelm before it stops you” (from a personal coach’s ad aimed at stressed-out overachievers)
c) “Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse” (from an investigator’s sales letter to divorce lawyers.)
Then, after your emotion-packed opening statement, you just
a) Make a promise
b) Back it up with convincing proof and
c) Ask for action
Let’s look at how you do each of those three techniques.
1. Make a promise. The letter about luxury vacations starts with these words:
“Imagine taking your winter vacation knowing you aren’t spending a penny more than you have to - secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly. “Here’s how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain.”
Pretty exciting, right? Even if you don’t think so, the people who got the letter did - because the letter produced an amazing $5 million in sales for the travel agency.
2. Back it up with convincing proof. The personal coach’s ad for stressed-out overachievers, the one that begins “How to stop overwhelm before it stops you,” contains this proof:
* 3 case studies,
* 3 testimonials,
* detailed credentials of the coach
* and a money-back guarantee.
Despite its stunningly bold claims, the ad comes across as very believable and has generated a record-breaking parade of new clients.
3. Ask for action. The investigator’s sales letter to divorce lawyers, beginning “Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse,” ends this way:
“I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases.
“Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx.”
Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even make a big promise - that the lawyer reading the letter will recover more money in court for their clients (and, therefore, get more money themselves).
As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is the single most valuable money-making skill in the world.
And recently, writing copy was named as one of the top 10 emerging professions for the new century.
It doesn’t surprise me. In the age of the Internet, the old style of advertising copy — saying something clever, and hoping people remember - just doesn’t cut it anymore.
Besides, these days, with business-to-business advertising growing so fast, the traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today’s hyper-competitive market.
Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.)
He asked me if I wouldn’t mind sharing some ideas on how he could write killer copy for his own business.
I said sure. And now he’s on his way to doing the same thing that I do, for himself.
Funny thing about the conversation we had the other day. Unlike the conversation we had back in 1995, he didn’t kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business.
I hope this helps in your future marketing decisions.
|
About The Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
|
Add comment July 29th, 2006
So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point of all business writing is clarity. If a document–whether email, letter, memo, or report–isn’t clear, no business is going to get done. Period.
Add comment July 29th, 2006
Cold calling doesn’t work, it’s no fun and often you end up with leads, or worse yet, clients, that don’t really value what you do.
Having said that, leads are the lifeblood of growth, without a lead, there is no client.
Set-up a 2 step lead machine and you can say goodbye to cold calling while generating all of the qualified, permission based leads you can handle.
Add comment July 29th, 2006
The concept of residual income or passive income is probably one of the most important concepts you will ever learn in your lifetime.
I know. This is a pretty big statement.
Well, it’s a pretty powerful concept.
Anyone that can master the concept of residual income is on their way to a pretty comfortable lifestyle. Simply put, residual income occurs by building a system one time that can produce a recurring stream of revenue once the system is set up.
Add comment July 29th, 2006
As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month’s issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more.
Add comment July 29th, 2006
Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to ’spam’ the SE’s using them so heres a quick summary of the three main ones:
Meta Page Title Tag
Add comment July 29th, 2006
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google’s programs, Blogger.com and AdSense.
The first obvious step is to find a niche. While it is possible to have a general interest blog, it may not be as profitable as targeting a specific subject (click here to read the logic behind targeted advertising).
Add comment July 29th, 2006
As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don’t work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips
1. Register a Domain Name
You can use any Registrar you like For a list of accredited Registrars you may want to visit Internic http://www.internic.net/regist.html. Godaddy has a Reputation of being a low Cost high Quality Registrar
Add comment July 29th, 2006
Who would have thought that a TV network dedicated to selling products on a cable network could become a success?
Besides most people hate commercials? What would make them sit down, watch a shopping network and, ultimately, buy?
Simple? the networks applied principles that have been selling products for hundreds of years.
1. Get targeted prospect’s attention. The networks have a matter of seconds to grab those people flipping the channels looking for something to watch.
Add comment July 29th, 2006
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| « Jun | Aug » | |||||
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 | |||||