Archive for July 22nd, 2006
Server Logs - The Secret to Analyzing Your Traffic
by: Halstatt Pires
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
Server Logs
Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included.
The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have to ask them to turn it on. The programs analyze the raw data from your server and convert it into fascinating charts, diagrams and statistics. Most of the information is overkill. You have to be careful not to get overwhelmed by numerous ways to look at the data. Try to focus on the following information:
- What sites are sending you visitors?
- What search engines are sending you traffic?
- What keyword phrases are people using to find your site?
- How often are major search engine indexing robots visiting your site?
As you access the data, you are going to find some very surprising things. Actually, you are probably going to be stunned.
Initially, you are going to be amazed when you see which keyword phrases that are sending traffic to your site. Many of the keywords will not match your meta tags. Instead, they will be a combination of various keywords on a particular page. This is reflection of the fact that search engines mix and match your keywords as they see fit. So, should you change your meta tags to reflect the phrases shown in the data? No. The data you are seeing typically reflects keywords with little competition. Since you are already getting traffic from them, keep focusing on your original goals.
In looking at your data, the second key piece of data is identifying where the traffic is coming from. This data often falls under the “referrer” heading. By reviewing the data, you can see what search engines are producing data for you. If you are running advertising on a site, you should also be able to track the campaign.
The final area to analyze is the robot visit information. Depending on the program, the robot information may appear under “robots” or “user agents” headings. Robots are programs used by search engines to index web sites on the net. In reviewing your data, you should be able to determine how often the robots are coming to your site. If at all possible, make sure you add new content to your site before the next visit. The robots for the top search engines are Yahoo - Slurp, Google - Googlebot, and MSN - MSNbot.
In Closing
Analyzing the traffic to your site is a key element to marketing your site. The more you know about your customers, the more you can cater to their needs.
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July 22nd, 2006
The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.
The purpose of your web site is to build a list. If you’re doing anything else first then you could be missing out on long term success.
Focus on building your list…and then selling the products once the people get to know, respect and trust you. Give great content to your list first, so they are rewarded for giving you their details.
(398 words, estimated reading time: 1:36 ) read the full post...
July 22nd, 2006
Many aspiring Internet marketers hear all of the talk about earning a six-figure income and assume that it’s all hype. Some of it is hype, but earning a six-figure income really isn’t difficult. I’ve watched friends generate “six figures” in sales as we sat together in conferences or meetings! Today I’m going to tell you how you CAN do it too. I’m going to give you a system that I guarantee you haven’t seen before. It’s one I created, tested, and now use extensively.
(1888 words, estimated reading time: 7:33 ) read the full post...
July 22nd, 2006
There are two ways how you can promote products and services in Internet:
1. Google Adwords?
More than 200 million people a day search on Google? for products and services. The Google? Network reaches more than 80% of Internet users. And there are less than 100,000 advertisers. There are far more products and services than there are advertisers to promote them. Also new products and services are entering the market every day at an amazing rate. Google AdWords? is an enormous market.
(545 words, estimated reading time: 2:11 ) read the full post...
July 22nd, 2006
The bottom line is that there are plenty of really talented people out there who will never be heard from because they don’t understand even the most basic principles of marketing. Marketing isn’t often taught in Fine Arts courses because the instructors, by nature, are better at teaching the craft than they are at marketing themselves in the craft. Most marketing experts haven’t fine tuned their artistic talents enough to have a product worth marketing.
(687 words, estimated reading time: 2:45 ) read the full post...
July 22nd, 2006
We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh.
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July 22nd, 2006
Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing. There has been many wild claims about the benefits of publishing an RSS feed such as it will generate floods of traffic to your website.
(426 words, estimated reading time: 1:42 ) read the full post...
July 22nd, 2006
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.
(1127 words, estimated reading time: 4:30 ) read the full post...
July 22nd, 2006
Niche marketing enthusiast…
I’m about to tell you a short story. If you believe me, you will be well rewarded. If you don’t believe me; I will make it worth your while to change your mind?
Once upon a time… there was a top internet marketing guru who wanted to test if his student really knew the secret to his online marketing success.
Calling upon his student, he said,… "I have a new task for you. I want you to show me the one big secret behind my online success?"
(842 words, estimated reading time: 3:22 ) read the full post...
July 22nd, 2006
When you start your online business, you will go through a series of steps like:
==>Domain registration
==>Website designing and installing your inventory and order links
==>Advertising about your products or service
Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.
(790 words, estimated reading time: 3:10 ) read the full post...
July 22nd, 2006
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