Archive for July 21st, 2006
Article Writing - The New SEO Master Tool - Part II
by: Alan Chestnutt
Article writing is now a major weapon in search engine optimisation. If you have read Part I of this article you will see why previous linking strategies are failing miserably. As the major search engine, Google now expects links in order to increase your site ranking to be:
1 Relevant
2 Varying Anchor Text
3 One Way Links
These rules display that more of a natural linking strategy need to be evolved.
Writing expert articles about the content of your website helps to achieve the three objectives above.
First of all, you are able to place links within the resource box of your article pointing back to your website. Some article directories even allow you to place links within the article body itself. Therefore any link text that points back to your website is highly relevant to the article content itself, and your sire.
It is possible to vary the anchor text from article to article while still keeping it keyword orientated and most importantly, relevant.
By submitting your article to article submission sites, you are not committed to place a reciprocal link back to the article site on your website. This ensures that the link to your website is one way.
By writing many quality articles, you will start to be recognised as an expert in your field.
You can see how writing articles about the subject of your website can be a master SEO tool. However, things get even better.
Ezine authors and webmasters also regularly scour these sites for fresh content for their ezines and websites. Your article is free to be distributed and republished as long as it remains intact, with the resource box and all links live.
What this means is that each article can potentially create hundreds or thousands of backlinks to your website, each of them relevant, varying in anchor text and one way. Not bad for about 30 minutes work. So the advice is simple - get writing, or if you feel unable to write your own articles, get someone to write them for you!
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About The Author
Alan Chestnutt is webmaster of www.articles-keyword-rich.com, an article submission site where webmasters and ezine publishers can pick up FREE keyword rich content for their websites.
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Permanent link to this post (386 words, estimated 1:33 reading time)
July 21st, 2006
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.
(871 words, estimated reading time: 3:29 ) read the full post...
July 21st, 2006
Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible so you will increase your traffic. Consider the following suggestions to get your website listed with Google, and listed as well and quickly as possible.
Tip #1 - Submit Your URL
(480 words, estimated reading time: 1:55 ) read the full post...
July 21st, 2006
Effective Keyword Optimization and Analysis Techniques
by: Thomson Joseph
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.
Effective use of keywords optimization and Phrases on your website
Key to successful web optimization begins with effective use of keywords selection and placement. When researching keywords to use on our website we need to understand how customers really search. As web visitors get more and more internet savvy, they have started searching for two or three words phrases instead of a single word. As study suggest people are using more than a keyword for searching on the net.
By fine-tuning your keyword selection, you’re targeting traffic that is looking for your particular web page. You’ll stand a much greater chance at getting top rankings under the particular keyword phrase. Once you’ve achieved this, move on and look for another competitive keyword phrase. This will get leads for your website.
Ask your customers for advice what they think when surf the net. As a family member, a close friend, or your next door neighbor how he or she might try to find your site on the web. Get different opinions.
Consider keyword phrases that are distantly related to your industry and the competitive are on the web. Web is full of bad spellers, and they’re certainly to use this misspelled keywords, take advantage of that by including these misspelled version as on of your keywords.
If your services are region specific then concentrate on the keywords and phrases that are relevant to that particular region, it may be a country, city, or area of that particular city. People in different area express words differently capitalize on this to get maximum advantage of your keywords and phrases.
Stop using “Stop Words” these are the common words that are often totally ignored by the search engines. Don’t use inappropriate keywords. If you have a particular keyword or phrase in your met tag or web page which is not relevant to content of your website, certain search engines could find yourself banned for those engines altogether.
Permanent link to this post (378 words, estimated 1:31 reading time)
July 21st, 2006
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I’d like to look at the ramifications of the Yahoo/Inktomi deal.
(1059 words, estimated reading time: 4:14 ) read the full post...
July 21st, 2006
How To Rank Your Articles Higher in Search Engines
by: Subhendu Sen
All of us, the authors, know that to enhance our sites’ listings in search engines we need to do certain things and some of them are :
(a) get fresh content on our sites on regular basis
(b) get backlinks from high PR (page-rank) sites
Get Fresh Content:
Inserting RSS Feeds on related subjects is a great way to create automatic fresh content in a website. However, we can also put our own published articles in a section, say, ‘My Articles’. Many authors aim to write at least one article every week. So, every week whenever search engine robots come to our sites, they can get fresh content.
Get Back-links
Back-links are considered an important factor in search engine placements. When we submit our articles in article directories, we get a link back from those sites. Mostly all article directories have good PR (page rank). The benefit of submitting articles in article directories is that not only is there a fair chance of getting our articles published, but also our articles get published in many other web sites with our resource boxes. So, when different sites link to our site from a related page (the page where our articles are published), there are chances that search engines would look at our sites respectfully and rank us well. So, submitting articles to article directories is a good choice. We get link back from a page, which talks about related subjects.
Actually, upto this part, I have not talked about anything special. Authors write free articles knowing these features.
But, how many of our articles are positioned high in the search engines? If not, what could be the reason?
Outbound Links
The another important factor of ranking high in search engines is ‘Outbound Links’. Search engines consider this factor equally important as back-links. As back-links from related sites are important, outbound links to related sites are equally important. In fact, that’s one of the main reasons why mostly all article directories have high PR. Because, in every article directory, there is a huge amount of outbound links. And each outbound link is sent out to a related site from a page where the subject is being discussed!
Sometimes we exchange links with related sites and both the parties put those link in a seperate pages. That ‘links page’ contains only links and links — no content! So, how would search engines consider them as valid outbound links?
How can authors like me factor this element in our sites?
Not many of us would want to link out to sites which are of our competetors. But wait, article writers can do this wisely.
As I have discussed above, authors should publish their own articles in their own sites, before submitting them to article directories. There is a reason for this. When multiple sites publish our articles, the search engine finds duplicate content in large number of sites. Therefore, search engines list on top the site from where it got the article first. So, if we publish our own articles first on our sites, it is possible that our own sites would be listed on the top of all other sites that published our articles.
After submitting the articles to article directories, we should keep track of when our articles are published in those directories. Most of the directories inform us when when our articles get published. We must visit those sites and get the URLs of our articles.
Let us put the links of those pages in article pages of our sites. If we put, “These article is also published by :” with a list of links of the sites where those particular articles are published, we cleverly send out links to pages where our subject is discussed. This will definitely help us creating authenticated outbound links and rank well in search engines without hampering our businesses.
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About The Author
Subhendu Sen is the owner and the webmaster of The Web Content - an article directory, which uses XML/RSS feeds. Authors may also submit their articles at : http://www.thewebcontent.com
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Permanent link to this post (689 words, estimated 2:45 reading time)
July 21st, 2006
Owning your own online business is a lot of work. Don’t let anyone tell you that it’s not.
Daily tasks can include reading emails, handling orders, advertising, promotion and the list goes on. Very often at the end of the day you could have just as many projects as you started out with and quite possibly the list grew in the process.
(976 words, estimated reading time: 3:54 ) read the full post...
July 21st, 2006
Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you’re not doing VERY well with your business, and you’re honestly putting in the effort, let me explain to you how to turn things around!
(1393 words, estimated reading time: 5:34 ) read the full post...
July 21st, 2006
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you
A message that earns respect has a better chance to make sales. That`s why our topic for discussion is email etiquette.
Train yourself to always — and I mean always — stick to the rules below when crafting your email messages.
(664 words, estimated reading time: 2:39 ) read the full post...
July 21st, 2006
You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. Your site contains a wealth of information, resources and services that you provide free because that’s just the kind of person you are. You may not have intended to make money from your site but now that you have an audience you realise that it’s possible, or perhaps you have to start thinking about generating income because your costs to manage the site have increased and it’s starting to hurt.
(1834 words, estimated reading time: 7:20 ) read the full post...
July 21st, 2006
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