There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
In this article, I will be discussing about meta tags. How to use the them effectively without spamming. Its not just another article about meta tags. Read on to find out more..
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July 20th, 2006
Search Engine Mistakes You Must Avoid
by: Shane Woods
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.
Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.
1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
3. Robbing pages from other websites.
How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.
7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.
This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.
Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.
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July 20th, 2006
1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.
3. Most people want a clean environment. Tell your prospects that you’ll donate a percentage of your profits to help clean the environment.
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July 20th, 2006
Here’s another great idea that the gurus are using to create high profit online products.
It’s called an ‘ask page’ and is designed to let the potential customers tell you what they want to buy.
For example: If you were going to write an ebook about growing vegetables, why not put up a page, asking your potential customer what would be their number one question about growing vegetables.
Now What?
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July 20th, 2006
If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it.
If you fall into either group mentioned above (or even if you don’t), there are 3 simple no cost or low cost strategies that you can employ to help kick start your Internet business.
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July 20th, 2006
Google has released another valuable. The tool, "Sitemaps", allows you to notify Google of site updates. As with all Google tools, the service is free.
Sitemaps ? What Is It?
Sitemaps is a platform that let’s Webmasters notify Google of, ta da, changes to a site. In creating the tool, Google suggests the tool will let it expand coverage of pages on the web and speed up the time it takes to index sites. This goal appears to conflict with the much discussed Google Sandbox, but there is no harm in using Sitemaps.
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July 20th, 2006
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
What is Anchor Text?
Anchor Text is the visible hyperlinked text that you see on the page, here is an example:
To read more about search engine optimization techniques, check out my Search Engine Optimization blog.
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July 20th, 2006
When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?
1. PODCASTING AND VIDEOCASTING
Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences.
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July 20th, 2006
When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. However, there are some tips that you will need to follow in order to implement etiquette into your e-mails and make it work for you. Read the following suggestions and implement them in your e-mail campaign immediately.
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July 20th, 2006
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn’t generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we’ve forgotten the old saying, “If at first you don’t succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it’s a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
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July 20th, 2006