Web Promotion Articles

Google Rank Cake

6 cups thick content mix
1 jar word of mouth, whipped
2 tablespoons meta tags
1 cup creativity

1) In a bowl, stir content mix with 1 cup creativity. Stir. If hard, let sit overnight

2) Stir in meta tags.

3) Heat server to 100 degrees. In a 1024×768 pan or two 800×600 pans, pour mix. Beat in meta tags.

4) Let bake for one year.

5) While baking, prepare word of mouth.

Add comment July 17th, 2006

3 Ways to Effective Traffic Exchange Advertising

3 Ways to Effective Traffic Exchange Advertising

 by: Stacy Hensley

Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges. So I am gonna tell you the 3 ways to make this an effective advertising option for you.

First: You need to be sure your home page is effective at explaining what service or product you are offering. Traffic exchanges have a timer so the person viewing your site has the option to leave within a matter of seconds. So your main goal is to give them a reason to stay!!

Second: Only choose traffic exchanges that offer manual surfing. Most people do not even watch the window when an autosurf is running. If it is a manual surf exchange they have to physically watch the pages in order to go to the next site. This gives you the best opportunity for them to actually see your site and be drawn in by your content.

Third: Be prepared to work. In order to earn credits for people to view your site, you have to view other people’s sites. That is why it is called a “Traffic Exchange”. The more you view other sites, the more your site is viewed.

With these 3 steps you can use traffic exchanges as an effective advertising strategy. It takes planning and work to get results, but doesn’t every advertising plan? I urge everyone new to advertising to do alot of research to find the plan that is best for you and your business.

Add comment July 17th, 2006

Million Pixel Home Page Advertising A Value or Not?

Million Pixel Home Page Advertising A Value or Not?

 by: Wayne Hagerty

Every one who has spent some time on the internet doing Search Engine Marketing realize that besides organic SEO, in order to last and become a big player in Search Engine Marketing you must include paid advertising along with free forms of website promotion.

With the arrival of the Million Pixel Advertising Home Page or the Million Dollar Home Page a paid model of website promotion proven to have great results. But is this form of Search Engine Marketing a good value for your sites ad budget or not.

#1-Lets Compare other forms of Internet paid for advertising options. Lets start with the well-known and affective Adwords by Google. The average monthly budget is reported to be any were from $100 to $400 per month which equals $1,200 to $4,800 per year on a low cost scale.

#2-Next lets take a look at Shopping Engines also known as Price Comparison Engines like Shopping.com. The average budget again on a low cost scale could run $100 to $400 per month which equals $1,200 to $4,800 per year.

#3-Lets take a look at SEO firms who work to generate traffic and work on internet marketing campaigns, lets also take a look at TV / Radio Spots. Now your talking thousands and thousands a year.

#4- Now lets examine the Million Pixel Advertising Home Page. We already now the returns high volumes of traffic to websites. But what is the value of the Million Pixel Advertising / Million Dollar Home Page compared to the others? The average cost to advertise runs from $100 - $200 average depending on the site and sized of ad. The Average Marketing period for the Million Pixel Advertising Home Page is 3 - 5 years with zero monthly recurring charge. With the amount of traffic generated by the Million Pixel Home Page it is a fraction of the cost of the others.

So is it a value? You be the judge - $200 for 5 years of Internet marketing or $1,200 for one year. Do I think it is a good option for Search Engine Marketing, my answer is YES!

Be sure to shop around for a Million Pixel Home Page with a real long term marketing plan. Avoid the quick hitters with no long-term format.

Add comment July 17th, 2006

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don’t just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you website.See: http://www.domainregistry.de

2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.

Add comment July 17th, 2006

Google Sitemaps: 7 Benefits You Cant Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that’s just one of 7 Benefits.

Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites.

Add comment July 17th, 2006

How To Improve Your Conversion Rate

How To Improve Your Conversion Rate

 by: Michael Cheney

Hardly a day goes by that I don’t get an email from someone saying:

“Michael, I just don’t know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?”

They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying;

“Why aren’t the people who are already finding my website doing what it is I want them to do?”

If you can get to the bottom of that problem you might not even need to get more people to your website. If you can convert a high percentage of the visitors that are already finding you into sales you won’t need to devote as much time and money to marketing your site in the first place. So let’s talk about some quickfire ways you can improve your conversion rate.

**This Visitor Will Self-Destruct in 5 Seconds..

You have probably heard a lot of figures and the average seems to be about 4 - 5 seconds: the time you have from when somebody lands on your home page to actually convince them to remain on your site.

You don’t have long - after the 5 seconds if people don’t see what they want to see they will disappear - forever. What happens is when I come to your site - I am looking to get a series of questions I have in my mind answered as quickly as possible.

For example, I want to know;

• Why you are different to your competitors, maybe where you ship to, how many products do you have on your site?

• What sets you apart from everyone else in your region or in your industry?

• What do your customers say about you?

• Do you have any testimonials?

• Do you have any press coverage?

• Do you have any accreditations?

• What makes your product so special?

• What do you actually provide on this website?

I want to know all of these things in about five or six seconds.

Now it is not easy, nobody is saying that it is easy, but you do need to get over these benefits as soon as you can on your homepage. One of the ways you can start to do this is to actually bullet points of information.

**Be Ruthless With The Pages on Your Website

Take a look at your web site and pare down everything that you think is not essential. Try to take a step back, put yourself in the shoes of the customer, look at your website and look at every element and say;

“If I removed that - would my web site be any worse?”

As a customer would that make the experience any worse, would that give the customer less information?

It is quite a scary thing to do. I have been down this road myself. When you start to do this it turns around your whole perspective on what your website is actually trying to do. I have landed on some websites, as I’m sure you have, that have the opening line;

“Welcome to our home page. Welcome to ABC Ltd. We were formed in 1973 and we have 50 staff. Our core services are..”

And it just goes on and on and on - boring long paragraphs. People just don’t read like this on the web. They just want something now, they want it yesterday. So you need to think about how your website content is put together.

Don’t put things on your site that the managing director wants on there or things that you want on there or the graphic designer or developer wants on there. Put things on there that your CUSTOMER WANTS.

**Don’t Try To Be All Things To All Men

Another way you can improve your conversion rate is to try to focus on one single goal for your website or for each page.

The problem I see a lot of people struggle with is that they are trying to do too much with their web site;

• They are trying to sell a product

• They are trying to get people on their subscriber list

• They are trying to give information to their employees

• They are trying to get new business

• They are trying to get information to customers

• They are trying to give information about the community

Just hold fire a minute and zero in on the ultimate goal of the site. What is your site’s primary objective?

You need to have one goal for the site or at least one goal for each page.

**Your Website Only Needs To Do One of The Following 2 Things

To help your thinking in this there are really only two things that a web site should do. If you are in the position that you can sell directly over the web that is what you need to do - you need to be selling through your website.

If you can’t do that, and there are a lot of companies that can’t due to the type of business they are in, then you need to be getting people’s contact information. That is it. Just two things.

Either sell to visitors or get their contact information.

Once you realise this, and it might not be a nice thing to hear, because you might look at your site and think that lots of your pages are now redundant, or that certain pages don’t sell anything or get contact information. You might realise that specific paragraphs aren’t getting contact information for you or selling anything. The entire creation and copywriting process of your website becomes a totally different exercise.

But if you don’t focus on one of those two things then nothing is going to happen. I know from experience that not many visitors will read through your homepage, through the about page, through the services page and then dawdle along and click on contact and say;

“I will go to the enquiry form and see how much do you charge.”

You might get the odd one. But you are not going to get tens, thousands or tens of thousands. You need to sell something or get contact information. Your website needs to be a machine that does one or both of those things and that is it.

Add comment July 17th, 2006

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.

Add comment July 17th, 2006

The Basics Of Pay Per Click Search Engine Advertising

The Basics Of Pay Per Click Search Engine Advertising

 by: Kirk Bannerman

Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:

When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each search engine?

Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don’t perform, and most importantly, calculating and maximizing your return on investment.

The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.

Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don’t convert well for your product or services, or falling way down in position during a bidding war.

PPC advertising can be a great help to a site’s success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.

Add comment July 17th, 2006

A Little Secret That Produces BIG Results

What if I told you that with each passing day, you are losing dozens of subscribers to your newsletter? As you read this, you are probably losing potential customers, and taking money right out of your own pocket.

Don’t panic, I have a secret I want to share with you.

It is important to remember that what separates the top Internet marketers from you, is using small, but effective techniques not known to the masses.

Add comment July 17th, 2006

How To Profit From HOT Niche Markets - Every Time!

Do you want to learn two proven niche marketing business models that are virtually guaranteed to succeed - in all niches? So do hundreds of my clients. They ask me every day. Beg me to share them. Demand that I reveal them.

So I did. In a short article. This one. I’m sharing it with you, so you can benefit from this powerful insight too.

There are TWO approaches to niche marketing:

* Following your PASSION

Add comment July 17th, 2006