Archive for July 16th, 2006
Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information.
-First Commandment: Purposeful
Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.
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July 16th, 2006
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. No one wants to do work! When it comes to getting your site highly ranked on Google, Yahoo, MSN, or other search engines the only way to do it fast and effectively is to put a little time and effort into your cause. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.
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July 16th, 2006
A Successful Link Exchange
by: Michael McLaughlin
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!
The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.
What is going to make you the most amount of sales if you are trying to sell fishing equipment? A link from an outdoor hobby website or a link from a bubble gum corporation? I think the answer is straightforward, the outdoor hobby website. The trick is to know your market and understand your customer. What age group would your customers be, and what other type of website would they look at if they were interested in your product?
Now, put yourself in your customer’s feet, what would you search for if you were interested in your product? Type that search phrase into a search engine now and look at what results come up. Disregard the competition and look at the other websites.
I suggest you rate these websites in your head on the following criteria: relevance, design, content, and navigation. I ordered them by how heavily you should consider them. I already discussed relevancy; because of course you want to bring customers to your website instead of click-happy people.
You may be asking yourself what a website’s design has to do with a link exchange. Well over the years I have noticed one trend, which is that websites with a very nice design tend to prevail faster than others. Know one wants to visit a website and have to wince to read the text. Content on the other hand is what brings the readers. Content can substantially improve the quality of your website because the internet is about information and if you have what people are looking for they will find you! Not the other way around.
Content is king, how many times has that been said? And it still holds true, content is what get websites links back to them, which in turn raise a websites presence on the internet. So why not have a link from a content website, in opposition to just another website trying to sell something?
And of course a websites navigation must be search engine friendly, because you will prefer to have the location of your link to be indexed by search engines.
Basically you should try to pick your link partners by first eliminating the irrelevant links, and then choose a website that is search engine friendly and has the potential to grow! And remember look for quality websites not high PR websites.
One of the first signs of maturity in a person’s life is to be able to put yourself in someone else’s shoes. For example you hit a car in the parking lot and don’t leave insurance information, you later feel bad because you know if that was your car that got hit you would be angry about it. Get the point? Good now apply that to writing emails; put yourself in your reader’s shoes.
Do you want to open another email that is titled “link exchange” or would you perhaps prefer to read something a bit more refreshing and alluring entitled “our partnership” or “link opportunity” be creative but don’t stick with the old link exchange title that is highly overused.
The content of this email, however you entitled it should be very professional and businesslike. Use proper punctuation and complete sentences, also remember to compliment part of there website that is distinguishable so they identify that you actually visited it instead of simply finding there email address in cyberspace.
Don’t trust what mom says “it’s what’s on the inside that counts.” True content does help a website grow, but rarely do I trust a websites content if its design is pitiful. Remember be picky when choosing a link partner, personalize your letter, and be professional. As a final point do not partake in spam email!
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July 16th, 2006
One of the most important steps in any site’s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.
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July 16th, 2006
Effective Marketing Using Articles
by: Tina Valiedi
Use Articles As Part of An Effective Marketing Plan
There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing.
To write your article, the first thing you need to do is determine your aims for writing the article. Ask yourself - what is it you are trying to sell or what are you trying to achieve and who is your target market.
To sell a product you would want to design your marketing article so that it fulfills a need or want within the mind of your potential customer. Designing an article of this type with descriptions of how it would affect the buyer in a positive manner would prove to be very beneficial. Emotions play a key role in the buying process. So be sure to hit the “hot buttons.”
If your goal is to deliver a service, one thing you want to consider marketing with articles is to include testimonials that describe your services and gives your reader a sense of trust and loyalty in your company. Phrases such as: They not only did what they promised, they went above and beyond our expectations. These phrases in your testimonials give the buyer a feeling of security.
In a world that consists of an ever-growing market in the technology field and expanding information age, it is important to have a precise plan when marketing with articles directed in the areas that apply to your specific information. You want your customers to be reassured that you have the information that will simplify their work, life, etc…
Essentially you need to match your marketing ideas with your articles, and write your articles so that they are not just about products but also include more valuable information for the customer. Value adding is a way to help your customers without them having to pay your anything.
Another note of advice is to make sure that you complete and fulfill these obligations at all cost. It doesn’t do any good to have a great way to use marketing with articles if you don’t meet the standards you have set. It also eliminates repeat business.
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About The Author
Tina Valiedi is a contributing author for MPStrategies Firm, a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing articles visit: http://www.mpstrategiesfirm.com.
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Permanent link to this post (488 words, estimated 1:57 reading time)
July 16th, 2006
As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I’m subscribing to, arrive in my Bulk folder.
I glanced curiously through the 25 new messages displayed on the first page. There were only 3 e-mails that pulled my attention and made me open them immediately. Also, I opened 4 additional e-mails because they came from sources that I was expecting e-mails from.
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July 16th, 2006
The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google. Now you must be prepared to wait six to nine months to even see your website in the searches. Why has this happened?
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July 16th, 2006
This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles.
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July 16th, 2006
1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
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July 16th, 2006
In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. With Google Adsense the same keyword with only a city inserted at the end can attract substantially higher paying adsense ads to your site. That really surprised me and I went further and researched the kind of traffic the same keywords get for different well know American cities. Again I was in for a shock. Some cities have very high traffic for a certain keyword when you compare them to others for the same keyword.
(339 words, estimated reading time: 1:21 ) read the full post...
July 16th, 2006
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