Web Promotion Articles

Good News for SEO Consultants: Searchers Use Two Words

Good News for SEO Consultants: Searchers Use Two Words

 by: Shell Harris

I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.

One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.

An example: A potential client asked if we could rank them for the term “toys”. We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, children’s toys.

And now that I have used three paragraphs to get to my point, here it is. People searching on the Internet use more than one keyword when searching. They most often use two words. This is substantiated by a study done by OneStat.com.

OneStat.com reports that two-word searches rate just above three-word searches, 29.6 percent to 27.55 percent. The figures they show for July 2005 are an average of searches done over the last two months.

“Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site,” said Niels Brinkman, co-founder of OneStat.com, in a statement.

Remember, specific is good on the Internet and targeted is even better. Two-word searches are wonderful, three-word searches are even better and four-word searches are sale waiting to happen. So don’t waste effort for a keyword unlikely to bring people to you Internet door, focus on the phrases that will bring sales to your business.

Add comment July 15th, 2006

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.

Remember, a lot of people surfing the web these days are pretty internet savvy. They are aware of spam, hate spam and do not want spam in their inbox? ever. If they do not feel they are getting something out of joining your email list then they will leave your site without leaving you their info. Don’t let this happen to you!

Add comment July 15th, 2006

Identifying Top- and Bottom-Line Growth Strategies for Your Web Business

Defining Top-Line versus Bottom-Line

An Internet business improves their "top line" by increasing the number of unique visitors to their website or their "bottom line" by increasing their "visitor-to-sale" or "visitor-to-lead" conversion rates.

Let me illustrate.

After an online business establishes their performance metrics, it is able to predict with confidence the expected results from their visitor traffic. For example, a business’ performance metrics may show that for every 1,000 visitors received, 15 sales are completed ? a sales conversion rate of 1.5%.

Add comment July 15th, 2006

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or just what you want to hear?

"In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?

You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?

Add comment July 15th, 2006

3 Link Exchange Methods

Link exchange is one of the many Internet marketing strategies aimed at:

1. Boosting Traffic
2. Increasing search engine ranking
3. Enhancing content
4. Taking advantage of Free Advertising on the Internet

It involves a website owner (link partner) placing a link to your website on his (an inbound link for you) and you placing a link to his website on yours (an outbound link from your site) It’s a fact: The more inbound links you have, the higher your website will appear in search engine results pages.

Add comment July 15th, 2006

What All Top Google Websites Have in Common

While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Topping the search engines will mean huge volumes of traffic on a daily basis without you having to do anything. Healthy traffic, as you know almost automatically translates itself to healthy revenue for the site. And when you consider that over 75 per cent of the traffic that finds its’ way to websites comes from search engines, you quickly realize how important and crucial top rankings in search engines are to any online business.

Add comment July 15th, 2006

Content Syndication Through RSS Feeds

Delivering regularly updated content to website visitors is easier through RSS resources.

RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.

Add comment July 15th, 2006

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.

Habit #1 Respond Quickly

Always respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum.

Add comment July 15th, 2006

Converting Visitors into Subscribers

Copyright 2005 Javier Salces

Visitor conversion is a challenge faced by every marketer.

If you’re spending money to generate traffic, you want to do everything possible to ensure that traffic isn’t wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list.

In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic.

Add comment July 15th, 2006

The Internet F-Word

For the last several months I’ve been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members’ area is well under construction, I’m running into one problem: the Internet F-word.

Add comment July 15th, 2006