Archive for July 15th, 2006
Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.
What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes.
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July 15th, 2006
Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Here are some observations on R and R. If you owned a body shop that would be remove and replace. For many Americans it is rest and relaxation, but for Wash Guys it is now researching Research (ing) and/or (ers). I believe that Search engines are getting better as that business model continues to perform before, during and after the Internet Bubble. However I believe they can do better.
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July 15th, 2006
To get on Google’s top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.
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July 15th, 2006
There has been endless webmaster speculation and worry about the so-called “Google Sandbox” - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first “discovery” by Googlebot. This recognized listing delay came to be called the “Google Sandbox effect.”
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July 15th, 2006
Why Do I Need Video and/or Audio On My Website?
by: Shane Kukec
Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It’s a proven fact that multimedia more easily and effectively captivates your audience and grab’s the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.
If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.
“As traditional banner ads continue to decline in their effectiveness…leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market…Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% “buy” rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).”
When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.
Savvy Internet Marketers know this and have already seen the light. You’ll notice that many of these “Gurus” are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.
Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn’t convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.
These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the “online” business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a “real” business and someone they CAN trust.
By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!
There are many others benefits to speak of which include the following:
1. Explain selling-points much more easily and clearly to captivate your potential buyer.
2. Describe your product or service and the benefits of using it clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.
Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.
Again, the question asked is “Why do I need Video and Audio on my Website?”
The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.
Do advertisers on TV try to sell you their products and services by using written text?
I rest my case.
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About The Author
Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter “The Intelligent Marketer” at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane’s also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com) (http://www.videoaudiogenerator.com). You can reprint this article for free on your site or newsletter but the entire article, resource box and live links must remain intact.
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July 15th, 2006
Why Your Website Needs Inbound Links
by: Rick Hendershot
Most web-savvy people quickly learn why they need “links” from other sites pointing at theirs. Your inbound links are one of the most important ways of getting yourself known in your field, generating traffic to your website, and influencing the search engines to notice your site.
“Traffic” is what linking is all about. Without traffic your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffic, but it is probably the most important one.
But how do links generate traffic?
**Direct traffic from links**
First, links generate direct traffic. Links from sites that share your target audience will be an important source of traffic to your site. A visitor to the other web site sees the link to yours, clicks on it, and becomes your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.
Why do people click on these links? One reason is they may view a link to an outside source as an endorsement. They assume the webmaster is saying “Here is a source you will find interesting or helpful”. They are looking for the kind of service you provide, so they click on the link to check you out.
But just as important is simple curiosity. Someone sees a text link with intriguing wording like “Powerful Cheap Advertising” or “Win a Free iPod” or “See Pamela Anderson Video” and, depending on their interests, a certain number of people are likely to click on it.
This suggests at least three things about your links. First, you should get as many links as possible on pages your target audience is likely to be visiting. The more people see your links, the more traffic you are likely to get.
Second, your anchor text (the words that are linked) should be intriguing. It should be short and sweet, and suggest a benefit — a reason for people to click on it.
Third, your links should be on pages that people actually look at. Having hundreds of links on pages that nobody ever looks at will not result in traffic — at least not direct traffic. Putting your link on a link exchange page containing hundreds of services similar to yours is not likely to generate very many clicks. This is why exchanging links with link directories is such a questionable waste of time. Web visitors rarely look at these directories.
Finding good pages where you can place your link is not always easy. One method is to systematically do searches for your most important keywords — the search phrases people are likely to use when looking for your kind of product or service. Many of the results will be competitors of yours. But one or two may be secondary sources such as directories or reference pages. Getting your link on some of these secondary sources is almost guaranteed to result in traffic, so it is worth the effort — and sometimes the cost — of getting listed in the resources that score high for your keywords.
**Traffic from Search Engines**
The second reason for getting inbound links is to impress the search engines. Most search engines use the quantity and quality of your inbound links to evaluate the importance and relevance of your site to specific keywords. For instance, if you sell a product like “Full Color Vinyl Banners”, or you are a Real Estate agent servicing “Kitchener Real Estate”, one of your objectives is to rank high for searches done on your primary search phrase (and other similar ones).
This will result in traffic because when people search for your important keywords your site is more likely to show up in the search results. The more inbound links you have that relate your site to full color vinyl banners or web promotion services, or “fill in your keyword here”, the higher your site is likely to rank for these terms, and the more search engine traffic you are likely to receive as a result.
**Using Articles to get traffic and impress the search engines**
Embedding your links in articles is one of the best methods of rapidly increasing your inbound links. Many times a well-written article will show up in hundreds of places on the web. And if it has your link embedded in it, that will obviously increase your inbound links. Webmasters pick up these articles because they want content to enhance the value of their sites.
Articles will also generate direct traffic because people who read them are already interested in your subject matter, and are therefore more likely to click on your link.
This suggests that the most valuable place to publish your article is in a themed or categorized article resource. For instance, if your product is “health” related, having it published on health-oriented sites will be more valuable than having it published on generic sites.
You can even take this a step further. If your article is about something more specific like “mesothelioma advice”, then getting it published on sites that focus on “mesothelioma” will get more “reads”, and have a greater influence on the search engines.
Second, when embedding your link, try to use anchor text that contains one of your important keywords, not just your URL or web address. Remember that search engines are dumb. One of your objectives is to have them relate your website to specific search terms (keywords or key phrases). And the best way to do that is to use them as your anchor text.
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July 15th, 2006
Your web site’s search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases.
Beware of Unethical Link Promotion Firms!
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July 15th, 2006
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Review the following suggestions and above all get your information verified from a variety of sites, don’t just take one site’s information as the truth and run with it because you could be running in the wrong direction.
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July 15th, 2006
5 Reasons No One Will Swap Links With You
by: Matt Colyer
Many webmasters simply don’t understand how to request a link exchange in way that is not titled or viewed as “spam”. In this article I will list five reasons why no one is trading links with your web site.
1) Robots - No webmaster that has worked hard on his (her or their) web site wants a robot coming around asking for a link exchange. In fact many consider this as spam and they are often offended by this.
2) Watch what you say! - When emailing the web site owner you should never make mean comments or sound cold, like a robot. Make it more personal and that you are real a person and not an automated system.
3) Make it clear! - When contacting the webmaster you should be clear and to the point. Only tell them what they need to know and forget the rest. If they need to know something they will ask. Tell them where their link will be listed at and suggest where you would like your link to be placed at.
4) Your site - In order for someone to be interested in exchanging links with your site you need to have a decent web site. The more content you have the better. Is your service that you offer useful? Or maybe you sale things. Does your products have a good description and pictures of the products?
5) Why should they? - Tell the webmaster why it would be in their best interest to trade links with your web site. Tell them how many visitors you get per month. Also tell them why your site would be a great resource for their visitors.
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July 15th, 2006
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it’s a known fact that Google relies solely on your link popularity and content.
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July 15th, 2006
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