Web Promotion Articles

Text Links And Page Rank

Text Links And Page Rank

 by: Daniel Smith

There are literally billions of web pages out there. Everything you can imagine, businesses selling all sorts of goods and services, information for free and for sale. Saying that the internet is a phenomenon is not doing it justice. The internet has, in fact, changed everything. It may sound cliché, but there has arguably never been an invention in the history of humankind that has such a major impact. Indeed, the only thing that may even come close is the advent of agriculture millions of years ago. Understanding the sheer power of the internet is the first step to using it to your advantage and learning how to use the benefits derived from text links is another. There is a universe of opportunity out there if you know how to harness and utilize it and one of the ways to harness the opportunities offered on the Internet is to take advantage of text links to increase your page ranks.

That being said, how do you get your business and your web page noticed among all the billions of other web pages. You may have a product or service that you think is unique, but in truth there are probably many other businesses around the globe selling the exact same product, service, or information that you are trying to sell. Before the internet, all but the largest companies only had to worry about competing with people in the same town; now even smaller businesses have to figure out how to make a name for themselves on the world marketplace to compete.

Start by doing an experiment. Go to your favorite web-based search engine: Google, MSN, Yahoo, Excite, ICQ, Dog Pile, etc. Any one will do for your purposes. Now, type in the keywords for your business, let’s say you sell aromatherapy soap, so you should type in aromatherapy soap into the search engine window. How many different web pages come back? Well, for aromatherapy soap, a search on Google returns nearly 4.5 million web pages. If your potential customer specifies shop in their keyword search, that number dwindles to 1.75 million web pages. That is still a heck of a lot of competition.

It is a well-known fact that people tend to only look at the first page or two of results to find what they are looking for. That means that for your business to succeed on the internet, your business needs to appear as close to the front of that search as possible, in other words, you need to increase your page rank. When people type in the keywords for your business, your business web page needs to appear on the first page or two of the search results. So how can you accomplish this? Keyword density helps, but it will only get you so far. What you really need to increase your page rank is links. You need other sites, many other sites, to provide a link to your site. Not just any other sites either, you need popular sites to link to your website, you need to tap into a network of popular websites. This is by far and away the best way to increase your page rank on Google or any other search engine for that matter.

This may sound like a daunting task, but it really doesn’t have to be. You can get all sorts of links to your website with a minimal amount of effort by making sure you submit your pages to many different web directories. There are many web directories out there on the internet. There are some that are free, while others you have to pay for. Not only are their general interest directories, there are also directories that exist for specific areas. Taking the example used earlier of the business selling aromatherapy soap, you can submit your links to general interest web directories, health and beauty related directories, arts and crafts directories, just be creative.

Another way to increase the number of pages that link to you is to ask appropriate people to review your product. Just like book reviews can propel a book to the top of all the best-seller lists and positive movie reviews can increase box-office sales, positive reviews on you and your product can increase your page rank. Ask people who use your product and liked it to write positive reviews on it. You can offer incentives like a discount, and it would be well-worth it. There are websites that serve as places where ordinary consumers can review products they purchased on the web. Oftentimes, they can post a link to your webpage within their review. Keep in mind, however, that posing as a customer when you are the site owner is not only unethical, it will probably get you shunned from that particular board if you are ever found out. Again, be creative, there are literally thousands of message boards out there designed for the general population to share information about a particular product. Having positive reviews and links to your website will increase your page rank, and the positive reviews will convince people that your product is the best.

Another way to increase your page rank through text links is by placing links to popular, related (but not competing) websites in the text on your webpage. Deep linking, that is linking to a page buried in a particular site is frowned upon, but there is absolutely nothing wrong with linking to the front page of a site. For example, say you are still selling that aromatherapy soap. You can link to the webpage of noted psychologists or other professionals that will vouch for the efficacy of aromatherapy soap. Or say you use only animal-friendly products; you can link to a page that is considered an authority in cruelty free products. By putting the links to popular websites within your website, you are increasing your own page rank.

These are just a couple of the ways that you can use text links to increase your web page’s rank on all of the major search engines. The same rules apply now that have always applied, have a good product and provide great customer service. If you think about it, networking on the web isn’t so different from getting business via word of mouth in your hometown; you just need to go about it a little bit differently.

Add comment July 14th, 2006

Exploring Beyond Keywords Into Behavioral Research

If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.

Add comment July 14th, 2006

Guide to Getting Linked

Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you’ve just got to be creative with it and think more in terms of putting yourself in the other webmaster’s shoes- figure out what the advantages are for them to be linked to you!

Add comment July 14th, 2006

Keyword Targeting Strategy In Your Site

Keyword Targeting Strategy In Your Site

 by: Vikas Malhotra

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name

When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY

Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.

Add comment July 14th, 2006

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

Add comment July 14th, 2006

5 Easy Ways To Get Traffic To Your Site!

5 Easy Ways To Get Traffic To Your Site!

 by: Ahmad Supaat

If you’re not getting traffic to your site, then you’re not going to make money online. The internet is about traffic, so getting traffic should be high on your list of priorities. There are many ways to get traffic. One of the fastest ways to drive traffic to a site is pay per click advertising like Overture. Using pay per clicks however costs some amount of money. Today I want to share with you 5 free and easy ways to generate immediate traffic to your web site.

1 - Write and submit articles

One of the most effective ways to get traffic is to write articles and post them in as many article submission sites as possible. You could write a simple 500 word “How To” article with detailed step by step instructions, and links to useful resources. Include a resource box with your links. A well written article on a popular topic can easily get hundreds of links back to your site in a short period of time.

Here’s some popular article submission sites:

• http://www.ezinearticles.com
• http://www.goarticles.com
• http://www.articles.com

Also, you could compile a list of ezine publishers that accept articles and send them your new articles.

2 - Blogging

Blogging is yet another easy way to get traffic. A blog is simply an on-line diary or weblog. Since blogs are usually updated frequently, the search engines love them and visit them often. For every post, include a link to a site or webpage that you want spidered by the search engines. Each time the seach engines visit they will follow the links. One of the easiest ways to start blogging is at http://www.blogger.com.

Here’s a few ideas for writing blogs:

• Tips related to your product or topic
• A short “How -To” explaining the use of a product or service
• Product reviews
• News excerpts
• Opinions on news

3 - Write an ebook and give it away

A great way to get free traffic is to put together an ebook report on a popular topic and distribute it freely. Allow other people to give away the e-book to increase exposure to your web site. Put your links on the title page or on the table of contents and in the resources section.This will give the most exposure for your web site. You could submit your free ebook to ebook directories.

4 - Exchange links

Trade links with other web sites. They should be related to the subject of your web site. Having relevent keyword links to your site will increase your site ranking. Linking is an important strategy for search engine optimization. A useful software that can help with your linking strategy is at http://linkmachine.net

5 - Online forums

Participate on online forums. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings. Forums are also a great way to network and create business alliances. Get yourself a copy of the top 93 Marketing Forums List available for FREE download here at http://www.homebusinessedge.com/products/forums.exe.

All the best,

Ahmad Supaat

http://www.homebusinessedge.com

Add comment July 14th, 2006

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the “gurus” can’t get too much good traffic. The key is not just getting traffic, but targeted traffic. You want visitors to your site who are hungry for what you have to offer. Weather it is a product, service, or information you have to offer, you want visitors that need it, folks who are immersed in your particular niche. The question is how to get them.

Add comment July 14th, 2006

Five Common Misconceptions to Achieving Success with Your Online Business

How successful is your online business? Are you achieving the monetary rewards that you’d hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site is the first step, but doing nothing more will ensure your site’s failure.

Add comment July 14th, 2006

Why Online Business - The Harsh Reminder Why Online Business Is For You

Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom.

1. Online Business provides a HUGE market.

Internet is not just expanding, it’s BOOMING. In 2001, there are more than 500 millions people using the internet.

Add comment July 14th, 2006

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are, you may want to take your crystal ball down from the shelf to shed some light on whether or not your business will fare well online. In reality, there is no magic to eCommerce at all, it is all about preparing, thinking and implementing your ideas and products using sound business techniques. Here are just a couple of questions to ask yourself before you get started:

Add comment July 14th, 2006