Web Promotion Articles

Top 5 tips for Marketing Your Real Products in Our Virtual World

It can be a challenge to market real/tangible products in the virtual world. And, it’s certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.

Image is Everything

Add comment July 10th, 2006

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information out there about “what you should be doing” to promote you business. This tutorial will be to inform you about what you SHOULDN’T DO!

What are (FFA’s) Free For All Sites & Link Farms?

These types of sites can be recognized by their one purpose. To list 100’s, maybe 1000’s of “One Line Ads” on all on one page.

What was the initial purpose?

Add comment July 10th, 2006

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes:

1. Avoid Long URLs

Add comment July 10th, 2006

How to Get Tons of Top 10 Rankings Guaranteed

Okay I admit it. I was kidding. I can’t guarantee top 10 search engine rankings any more than the next guy.

But hold on. Before you click away in disgust I believe I’ve got the next best thing. That all but guarantees you’ll get top 10 rankings. Lots of them. For next to nothing. So you might want to stick around and find out what this is all about.

Add comment July 10th, 2006

Promote Your Site through Niche Directories

Maybe you are a Doctor or a lawyer. You’ve built an excellent web site that looks good, has the potential to make huge sales and is well optimised for the search engines. You have arranged a large number of reciprocal links, you have submitted to all the free directories you could find and submitted articles wherever you could. Now it’s time to sit down, relax and wait for the traffic to come flooding in? NO.

Add comment July 10th, 2006

The Pen Is Mightier Than Website Traffic

The Pen Is Mightier Than Website Traffic

 by: Mike Burke

Although significant website traffic to your site can seem to be an uphill battle, once again the pen is the clear winner. Other than free search engine traffic, publishing articles remains as one of the few truly effective ways to get targeted traffic to your site.

If you haven’t already tried your hand at writing an article, it may seem like a pretty daunting task, especially if you don’t think you have the necessary skills. Anyone can write and submit an effective article and it’s easier than you may think.

There is a certain art to writing an article, however, but it doesn’t really require any special skills. You don’t need a degree to write an article and you don’t need to be a programmer to submit your articles to ezines, blogs or any other article distributor to have your article published.

The art of writing an article is in the plan.

If you expect to achieve any amount of success in anything you do, you need to have a well thought out plan and writing an article for publication is no exception. Fortunately, after you have developed your plan, the hard part will be done.

Here are some of the basic elements you should include in your plan to write an effective article:

The first step is to decide what you want to write about but, more importantly, decide what it is you know about your topic that the majority of your readers don’t already know. If you think you don’t know enough about your topic to write an article, do some research.

Albert Einstein once said that he didn’t clutter his mind with information he didn’t need but he knew where to find it if he needed it. There’s a wealth of information available and with a little homework, you’ll have more than enough information for your article in no time.

The next step is to make a list of the main points of your topic. Pick one you want to expand and focus your article around that point. It’s easy to get carried away and to try to pack too much information into a single article. Save the other main points of your topic for other articles.

The next step is to establish the sub-points, if any, of the main point you would like to convey to your readers. How can you further explain the point of your article? For example, what do you feel is important for your readers to know and what pitfalls should they avoid? Point out vulnerabilities and solutions.

The next step is to determine what you want your readers to get out of your article. Simply offering information will read like a text book and won’t be very interesting. Challenge your readers to think about what you’re saying and how they can put it to use in a way they haven’t thought of before — peak their interest.

The next step to decide the ‘color’ of your article. By ‘color’ I mean the style you would like your article to have. For example, your article could be formal, informal, humorous, serious, casual, general, personal — you get the idea.

Now that we’ve gone over the steps to create an article, now let’s put them in order and fill in the blanks.

#1) Decide what the main topic of your article will be.

#2) Establish the sub-points, if any, of your main topic.

#3) Determine what you want your readers to get out of your article.

#4) Pick a ‘color’ for your article — the style you would like to use.

#5) Create a rough draft of your article.

#6) Edit your article. (have someone read your article and offer suggestions)

#7) Check your grammar and spelling.

#8) Create a title for your article. (keep it simple and catchy)

#9) Create a ‘teaser’ for your article. (a ‘teaser’ is a short, 2 or 3 sentence description of the contents of your article)

#10) Create a ‘bio’. (a ‘bio’ is a short, 2 or 3 sentence description of who your are and your qualifications. Remember to put a link to your website in your ‘bio’)

#11) List 4 or 5 of the keywords that relate to your article. (some article distributors require them)

#12) Submit your article to article distributors. (that’s a topic for another article)

The hardest part of writing articles is actually writing and submitting your first one. The more articles you write, the easier and more enjoyable it gets.

So, go ahead — start writing and submitting articles and watch your website traffic skyrocket!

For more website traffic ideas visit http://www.starttheprofits.com

Add comment July 10th, 2006

Googlelicious! The new GoogleBase - an Introduction

Googlelicious! The new GoogleBase - an Introduction

 by: Todd Levi

It’s not an article directory, it’s not a search engine and it’s not a bird, a plane or even superman. Then what exactly is this new “content home” from the Google team? Let’s get it straight from the horse’s mouth: “Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.”

The new GoogleBase is a database to help people get all kinds of information about anything. It’s a throwback of sorts that allows people to publish anything they want and then have it be found, not by relevant search engine rankings and optimization of webpages as we know it, but by attributes. Say for instance you have class information you want posted for a basket weaving, simply change the attributes searched for to “Basketweaving 101 with instructor Baskethead”, tell folks in the class what these attribute are and when they go to GoogleBase.com and search for it, BLAMO - they have found your information! This is the theory behind the giant’s new website anyhow.

One major difference between this form of publishing and standard web page publishing is that you give Google your information and they host it as opposed to you hosting it on your server. This means everything in the base is self contained. This isn’t all together true though, websites can be posted to the base through direct link postings to the site. A simple search for SEO in the base will show that some of the results still go to hosted websites outside of the base.

A picture is worth a thousand words! With GoogleBase you can add a picture that will be displayed in the search result pages making this type of searching more attractive that normal text based searching.

What does this mean for SEO Experts? Since its launch in November 2005, we are not sure what effects this will have on SEO, yet. Google does say that based on a postings relevancy your submissions to the base might also get included in Google’s search engine, Google Local and Froogle however this is still yet to be seen.

My first impressions of GoogleBase are good. This type of “information at your fingertips” will certainly help in a lot of ways. Look out though; the porn industry is already on the GoogleBase prowl using it as a medium for mischievous purposes. David Berkowitz from SearchInsider insightfully says that GoogleBase could potentially cause problems for AdWords marketing at Google as products can now have a free medium of advertising:

“This could conceivably cause problems for its AdWords business. If a small business can market its products and services through Base for free, why would it use AdWords? There are obviously some kinks to work out.”

Remember: As Google changes its face, so does the rest of the internet. Let’s watch this beta database program over the next few months and see what happens.

Add comment July 10th, 2006

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign Management

Adwords Campaign Management - Naming Schemes

Keep your campaigns and naming schemes simple and readable.

Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.

Google Recommended Limits

Googles recommendations/limits are as follows:

• 25 campaigns
• 100 ad-groups/campaign
• 750 keywords/adgroup (although they will allow up to 2,000)

Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that.

Add comment July 10th, 2006

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.

Being a web designer myself, I know firsthand what they teach you in college about being a good designer. While I learned all of the important design concepts like color theory, the importance of graphics and white space, ect ect, I came away knowing nothing about how to actually design a site to get ranked in the search engines.

Add comment July 10th, 2006

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.

What Is User Data?

Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.

Add comment July 10th, 2006