Web Promotion Articles

Does Your Internet Marketing Pull?

“Pull Marketing” has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:

1. “Push Marketing” or advertising basically screams at the viewer. “Hey Look at ME, Buy My Stuff NOW!” Because we are exposed to this type of marketing thousands of times a day, we’ve learned to tune it out, hate it and even protest against it. Look at SPAM for instance. People even get arrested for using email to “Push” their offers in front of us!

Add comment July 9th, 2006

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google “sandbox”? There is a way to get it out fast, as well as getting all of your other pages indexed!

How?

Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page. Then - submit your article to all the free article directories you can find. It doesn’t even have to be a long article - just as long as it offers value to the reader.

Add comment July 9th, 2006

How To Create A Blog

How To Create A Blog

 by: Christos Varsamis

Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries. A blog is often a mixture of what is happening in a person’s life and what is happening on the Web, a kind of hybrid diary site. So, there are as many unique types of blogs as there are people.

Blogs enable interaction and invite others to reward a person’s creative effort with feedback. They weave new social networks, introducing people with common passions. Another reason why one should start blogging is dissemination of “micro-opinions” important to a small audience - opinions that would never make it in newspapers.

Weblogs, definitely, are the mavericks of the online world. Two of its greatest strengths are their ability to filter and disseminate information to a widely dispersed audience, and their position outside the mainstream of mass media.

The XHTML family can accommodate extensions through XHTML modules and techniques to develop new XHTML-conforming modules. These modules permit the combination of existing and new feature sets when developing content and when designing new user agents.

With so many different ways to access the Internet, the XHTML family is designed keeping in mind the general user agent interoperability. Through document profiling mechanism, servers, proxies, and user agents are able to create best effort content transformation. This language is both RSS and XML conforming. The content can be readily viewed, edited, and validated with standard XML tools. XHTML documents can utilize applications (e.g. scripts and applets) that rely upon either the HTML Document Object Model or the XML Document Object Model.

InstaBlog

http://instablog.hit.bg/

InstaBlog appeared as a result of two things: responding to the simplest possible way to maintain a weblog, and trying out the extremely cool Perl MSN IM client. InstaBlog functions in the following manner: it is run as a background process on a machine with Internet access. With its own Passport identification it is constantly logged into the MSN instant messenger service.

OpenJournal

http://www.grohol.com/downloads/oj/

OpenJournal is a completely Web-based interface. The software’s features include: automated file creation; automated index updating; editing of all files through a Web-based interface; entries with or without titles and time posted; automated archiving based on a weekly or monthly format. All done through ordinary text files and no additional perl modules are needed to run it. Basically, the software allows the users to keep an online journal, customize and configure it. All needed to do after installation is to write in it from time to time.

BlogBack

http://www.tecknik.net/blogback/

Comment system that does not require server installation.

Enetation

http://www.enetation.co.uk/index.php?

Free hosted commenting system

BloggerBot

http://www.fibiger.org/bloggerbot/

AIM client for Blogger.

dotcomments

http://www.foreword.net/

Free PHP-based comment system for use on Blogger-backed and other weblogs.

Add comment July 9th, 2006

High Google Rankings: Frequency vs. Positioning

There’s an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that’s simply not true! There’s another factor that is just as important and may actually drive more traffic to your site.

This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site.

Add comment July 9th, 2006

Search Engine Scoring System

Search Engine Scoring System

 by: Jon C

This article covers TITLE TAGS, MAIN BODY CONTENT, and META TAGS (which is what you see below).

Well-designed sites make the sales! Take some time to seriously evaluate your website and follow the steps in this article, that will help you for achieving high ranking in all the important search engines to you more visitors. If you can implement the methods decribed in this article, you should have no problem getting a fairly high ranking (but I cannot guarenttee that you will get the highest rank possible). All tips are categorized according to its area.

Search enginges give more importance to some items in their ranking algortithims. Following is a list of what items are given the most importance to items that have the least importance, in search engine rankings.

TITLE . 2.0

LINK POPULARITY . 2.0

THE MAIN BODY TEXT . 1.5

DOMAIN NAME . 1.0

KEYWORD PROMINENCE . 1.0

HEADING TAGS . 0.5

PROXIMITY OF KEYWORDS . 0.5

BOLD or ITALIC . 0.4

FOLDER or FILENAME . 0.3

META DESCRIPTION . 0.3

ALT TAG . 0.2

TITLE ATTRIBUTE . 0.2

META KEYWORDS . 0.1

TOTAL HIGHEST SCORE POSSIBLE = 10

TITLE TAG . 2.0/10

The title tag is an important part of a website. It is basically a short description of the page, and the most important words should go first. Every HTML (web page) should have a title tags and all tags should be unique. It is recommended that you do not use the same tage for multiple documents. Some tips to keep in mind when creating title tags are:

• It should always appear immediately after the opening tag
• It should be specific keywords and phrases
• If you use the same keyword twice, do not use it right next to each other. (eg. Professional Marketing Tips . Tips On Marketing>), and do not use one word more than twice.
• Titles should be between 5 . 12 words (less than 60 characters).
• Place primary keyword at the starting of the tag.
• Try to minimize/eliminate the use of commas in this tag.
• Strive for a keyword density of 25-35% for each keyword.
• Always remember to close the tag ()
• All pages MUST have a unique and descriptive keyword phrase in the title.
• Do not change the tag regularly.

THE MAIN BODY TEXT . 1.5/10

Use the following tips to increase the effectiveness of the main body text. These tips also cover Keyword prominience (1.0/10), Heading Tags (0.5/10), Proximity of Keywords (0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10)

• Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML Page
• Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
• Try to keep the word count of anywhere between 250 . 750 words per page.
• Use CSS instead of font tags
• Get rid of JavaScript in the code, and instead use an external file.
• Keep image buttons as text links, or have image and text links.
• Repeat page title in a heading at the top of the page, if possible.
• Use heading tags (, , ., ). You can alter the way these tags look via CSS.
• Keyword proximity: It refers to the closeness between two or more keywords, Always try to group words together that might be searched on as a single phrase by a user.
• Place some important keywords in Bold or Italic.
• Use .Alt. tag to describe images.
• Make sure the code of the homepage is not greater than 32k.
• Try to keep max font size 11px or 12px. (2 or 3 in most web programs).
• Avoid the use of nested loops in structure.
• Use W3C technologies and guidelines
• Update you body text at regular intervals, as many search engines prefer websites which are updated regularly.

META TAGS . Meta Description (0.3/10), Meta Keywords (0.1/10)

Meta Description

• Write it in sentence structure
• Should be relevant to the similat 25-30 words (under 150 characters) description of the first text on the visible page.
• Do not repeat keywords more than 3 times in the description tag, or use different forms of the keyword.
• Minimize the use of stop words such as .and., .the., .of., etc.
• Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
• Try to include this tag in all pages by describing the content, and try to be unique in all descriptions.
• Don.t fill your descriptions with only keywords.
• Strive for 5-10% keyword density.

Meta Keywords

• Keep it less than 130 characters for better results.
• Start with the most important then least important.
• Use keywords/phrases.
• Do not repeat any one word more than three (3) times.
• Do not place repeated keywords together.
• Use keywords that will be actually found on the page, and ones that reflect the essence of your content.
• Try to use small case in keyword/phrases

Add comment July 9th, 2006

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:

1. Personalize- “A persons name is still the sweetest sound” Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

Add comment July 9th, 2006

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. I said that sounds easy enough. He told me that if he had to do that today he wouldn’t even try. At the time he bought his buildings real estate doubled in price about every 6 to 8 years. He told me that you would have to wait at least double the years to see any real increase in value.

Add comment July 9th, 2006

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should bring sustained financial success.

Benefits from a well run advertising co-op include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.

Add comment July 9th, 2006

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your Website

As a young girl I remember how “cool” it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, “It is important to fit in.”

Add comment July 9th, 2006

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I’ve met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn’t have a website then they might as well pack their bags and retire to the social security queue.

Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy.

Add comment July 9th, 2006