Archive for July 7th, 2006
The Power of Article Submission
by: Dr. Tim Ong
If you’re a webmaster, one of the best and most cost effective ways to generate traffic to your website is through article submission. Sometimes one well written article is all that it takes to propel your website to new heights, as is the case with one article I wrote called “Achieving Optimum Health”.
After almost five years of webmastering a website for self improvement and doing all kinds of things to get my site noticed, this article literally transformed my online life from one on life support to a progressively profitable online business.
I wrote this article sometime back and submitted it first to SelfGrowth.com and a few other sites. From there, the article was picked up by other webmasters who posted it on their websites. From these new websites, the same process repeated itself… other webmasters picked it up, posted it on their sites and more webmasters picked it up and it goes on and on. It has a viral effect.
How does that benefit me or my website?
For a start, since every webmaster who posted my article on his or her site is required to retain my website link on the resource box, it increases my in-coming links. As you know, more in-coming links to my website means better ranking with Google since it is an indicator of my site popularity and relevancy.
In addition, all these in-coming links increase my website visitors and traffic, and therefore increases my ranking with Alexa.
The best part is that all these increased traffics increase my Google Adsense earnings as well as my affiliate earnings. In addition, all these exposure also increase my visibility on the Internet and raised my profile as well as my authority in the area I wrote about. Also, my newsletter subscriber base expanded.
To actually see how powerful all these are, do these 3 simple steps:
1. Go to Google Search at Google.com.
2. Cut and Paste these search terms into the search box (including the ” at the beginning and the end).
“Achieving Optimum Health”+”Tim Ong”
3. Click on the search button.
The results generated will show you that this article - Achieving Optimum Health - of mine is presently being published in more than a hundred websites and directories all over the Net.
Can you imagine what that kind of exposure can do for your online business?
Permanent link to this post (433 words, estimated 1:44 reading time)
July 7th, 2006
If you’re looking for Internet marketing help you’ve come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business.
(489 words, estimated reading time: 1:57 ) read the full post...
July 7th, 2006
You’ve just built a website and can’t wait to start popping up in the top listings of search engines. After all, you’ve paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
(797 words, estimated reading time: 3:11 ) read the full post...
July 7th, 2006
The Click Fraud Problem
by: Christos Varsamis
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other’s ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ “fraud squads,” or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account’s transaction utilization
IP address history - alert you to prior offenders
Another similar service is “who is clicking who”:
http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor:
http://www.keywordmax.com/click_auditor.html
Permanent link to this post (546 words, estimated 2:11 reading time)
July 7th, 2006
“Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?”
I can’t promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.
(542 words, estimated reading time: 2:10 ) read the full post...
July 7th, 2006
Broaden Bonuses for Better Business
by: Todd Kenovas
Providing bonuses has emerged as an important part of the web marketer’s arsenal for a fundamental reason: they get results. Since there are numerous ways to incorporate bonuses into your promotion strategy, confining yourself to one or two could be damaging your bottom line.
Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing:
1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series.
2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.
3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses.
4. Offer one of your branded products to other businesses in a compatible target market to use as a bonus. The other merchants get a gratis way to add value and you acquire the free advertising.
5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.
6. Use bonuses to attract and keep ezine subscribers or to expand membership in a forum.
7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product.
8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers.
9. If you are promoting merchandise that will be shipped, include a downloadable bonus to give customers a quick reward for buying.
10. Short on bonuses? Here are a few possibilities. You might generate some by excerpting from your ebooks. Or you could offer 30 minutes of consultation for a specified time. Or you could produce a members only section loaded with valuable resources, then provide it as a bonus to buyers.
11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don’t overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded.
12. Create a feeling of urgency by offering bonuses for a fixed period. You can do this with products, services and ezine subscriptions.
13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn’t offered to increase customer satisfaction and encourage more purchases.
14. Connect with other marketers to merge merchandise and create a potent bonus package that no one else will have. Every contributor can then use it to sell major products.
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About The Author
Todd Kenovas is Marketing Manager for Webways Media, the PPC marketing resource. See http://www.webwaysmedia.com for more information.
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Permanent link to this post (519 words, estimated 2:05 reading time)
July 7th, 2006
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone’s e-mail addresses who requests information from your autoresponder.
2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic. Example: You get a report about eu-domains at secura@superresponder.com
(306 words, estimated reading time: 1:13 ) read the full post...
July 7th, 2006
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.
(1009 words, estimated reading time: 4:02 ) read the full post...
July 7th, 2006
In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales.
(411 words, estimated reading time: 1:39 ) read the full post...
July 7th, 2006
Now, I’m a firm believer in knowing what you’re getting yourself into. It’s a universal fact of life. I’ve heard nasty stories of people getting into allsorts of bother, all because they didn’t know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking.
(883 words, estimated reading time: 3:32 ) read the full post...
July 7th, 2006
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