Web Promotion Articles

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.

But how?

You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale.

Step One- Marketing / prospecting:

Add comment July 6th, 2006

Google AdSense and Blogs

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.

Add comment July 6th, 2006

Free For All Sites: How They Can Actually Help Your Business

Anyone whose been marketing online knows that generating leads can be a time consuming and expensive experience. It’s something that must be done however if you expect to make it in any business. The money is in the list, as they say.

Add comment July 6th, 2006

Content for Coders

The one thing that any new Webmaster hears when searching for tips on how to improve their site is this: Content is King. And its true; good, high quality content is what gets other people interested in your site, and makes other webmasters link to you. However to me at least there is always far to much focus on what could be termed ‘online’ content rather than the other sort, which can often yield as many, if not more, high quality one-way inbound links.

Add comment July 6th, 2006

Aggressive Marketing

If you get an email with a title like ‘Don’t Ever Trust Me Again!’ and continues along the lines of ‘… then you don’t have to take my advice ever again!’

My advice is - Don’t *

Add comment July 6th, 2006

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool.

Automated FFA submissions to “millions” of sites are also not that useful as most of these sites are only ever “visited” by automated submission scripts and not by human eyes. The only thing these auto submission tools achieve is to get your e-mail address bombarded with “confirmation” e-mail from the FFA page owners.

Add comment July 6th, 2006

The Swank Meter - What Does Hilary Swank Have to Do With Page Rank?

Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on “hilary swank” came up with 190,231 Web Pages, Doing an MSN Search on “mike makler” brought up 2,737 results. So 190,231/2,737 is 69.5. My Hilary Swank Rating or Swank Meter is 69.5

Add comment July 6th, 2006

Lets Make Your Website #1

Their is simple way of making your website rank top and search optimized.

Step 1. Before buying the domain name think what your business/website services. Try to get the same meaning URL. …or if you already have a website try to make your website starting page content matches the URL.

Step 2. Define your website content in 6 to 10 words and make that as Title

Step 3. Make your heading start with short heading and match the content.

Add comment July 6th, 2006

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website’s relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they’ll have higher rankings. This sounds great in theory, but getting links may seem like a difficult or even impossible task to you. It is not however, because of reciprocal link exchanges.

Add comment July 6th, 2006

Search Engine Optimization Starts With The Competition

Search Engine Optimization Starts With The Competition

 by: John Tourloukis

Analyzing your competition is a good place to start when optimizing your web site for search engine placement. SEO or search engine optimization is about topping your competition. By looking first at web sites that rank high for your key word phrases you will have an understanding of the time and cost involved to have high rankings in the search engines. If you are going after a competitive keyword phrase the amount of time involved will dramatically increase.

When analyzing the competition, search for your keyword phrase or phrases in Google, Yahoo, and MSN. Look at the top sites and especially look at the sites that rank high in all three of the major search engines. You now have a list of competitor web sites; these are your targets to pick off one by one.

Check your competitors’ backlinks or links to them from other web sites; this is going to be the best indicator of how much effort you are going to have to put into your search engine optimization project. You can check backlinks in Google and MSN by typing link:www.yourdomain.com. In Yahoo you would type link:http://www.yourdomain.com. Yahoo also has a special command that will show you all the links to an entire web site. This can be done by typing linkdomain:www.yourdomain.com. Now you can see all the links to the home page and sub-pages in a web site. The linkdomain command is the most helpful when evaluating links. Be sure to check links in all three major search engines so you do not miss anything. Also check backlinks on competitors sub-pages. You will not need as many deep links but this can make a big difference when trying to get a keyword to rank on a sub page.

When evaluating your competitors’ links, keep in mind that this can be a link source for your web site. See if the web sites linking to your competitors accept web site link submissions. When submitting to other sites use your keyword phrase for your anchor text when ever possible.

Using the Google toolbar can be helpful too when evaluating links. Google assigns each page a page rank score based on a 1 to 10 scale with 10 being the highest. Do not solely look at a page’s page rank score; it is better that the page be on topic rather than an irrelevant topic and a high score.

Next look at the competitors’ title tags; are they using keywords in the tag? Be sure to check the keywords tag and description tag - I always find good keywords this way. There are some great free SEO tools on the internet that will automate these processes. Just do a search for free SEO tools and you will have a lot of tools with different and unique features for your needs.

Links are very important but if you are smart you will not need as many to beat out the competition. Build your inbound links slow and steady, and from a variety of sources. Make sure to use your keyword phases in your anchor text and vary the text for some of the links. This will appear natural to the search engines and should help you to avoid over optimization or spam penalties. If you are trying to acquire one hundred inbound links to your web site, space your acquisitions out over a three month period or longer. One hundred backlinks appearing all at once looks very unnatural especially if you do not keep building backlinks at that rate. Make sure you have well written relevant content. When optimizing your web site stay with in all search engine guidelines. The guidelines will give you a good idea of what and what not to do for you web site to rank well in the search engines. You do not want all your hard work to go to waste because of an over aggressive tactic or simple mistake that is outside of the search engine guidelines.

Add comment July 6th, 2006