Archive for July 1st, 2006
The Power Of Giving.
by: Jamie Ritchie
1. Why give away what you could sell?
That’s a fair enough sort of question. If you write an ebook or report then surely you should be paid for your sharing your knowledge with others.
But if you put a price on your work, especially if you are not yet recognized as an expert in your field, you will probably find your work being overlooked.
Why not make it freely available to anyone who might be interested in your topic of expertise & promote yourself in the resource box you put at the bottom of your report.
Allow it to be reprinted as long as your resource box is included.
2. What do you give away?
Take a look around your website. What is your expertise? Use your knowledge to create an article or report you know your clients would love.
Write a “How to” article or “5 steps to” article. As long what you give away helps or solves a problem for someone, it will help you to get established in your field.
An Ebook can be a great way to send a message. Ebooks don’t have to be 4 or 500 pages long. It can be as short as 5, it’s up to you. Make it long enough to say what you need without filling it with a load of waffle. Don’t forget to promote yourself with a resource box somewhere in your work.
3. Where do you give it away?
Start a newsletter & write your own articles for it. To have fresh original content is the best way to build a subscriber base.
Post your articles on your own website for your guests to read. As you write more articles keep adding them as fresh content to keep your guests returning.
There are many websites you can list your work on. Webmasters who are searching for content for their own site will use your work in exchange for your resource box being left at the bottom of the work.
4. Putting it all together.
Write an article or report. Sign it with a resource box. Use it in your newsletter, your website & let others use it as well.
Every web site it appears on will link back to your own site. If readers like what they read they will follow the link to your site. These same links will also help your search engine rankings & increase the popularity if your site.
The more you write & the better you get will only see more people following your links to your site. That in turn exposes your products to more & more people, which in turn means more & more sales.
That My Friends Is The power Of Giving!
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July 1st, 2006
It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another “matrix” lead generating system springs up.
There is no doubt that these are powerful techniques offering the advantage of building your subscriber base while basking in profits simply from growing your list. This is a best-of-both worlds sorts where the very thing that you are promoting is one in the same with what you are building -> your list.
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July 1st, 2006
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they’re getting more for less.
It’s important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there’s no shipping or physical material costs.
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July 1st, 2006
Copyright 2005 Michael Port & Associates LLC
Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you’re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.
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July 1st, 2006
I’ve never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn’t run.
“You see,” he said, “when an engine won’t run, it’s got to be one of three things. It’s not getting enough gas, air, or spark, because that’s all an engine really needs.”
(623 words, estimated reading time: 2:30 ) read the full post...
July 1st, 2006
SEO is a never ending battle!
So is SEO over-rated? I don’t think it is. Some say that Google’s automated PageRank? system and Alexa’s Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains that we want at the top of the search results. And to achieve this we need to educate ourselves and do the work or hire someone else to the work for us.
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July 1st, 2006
It has been said that blogging will be the new trend in the 21st century. It is easy to see why. If you do not have any idea what blogging is, it is something like publishing an online diary.
Everyday, more and more Internet users log on to the Internet in search of good, solid information they can use. And they want it for FREE. Blogging is an easy and effective way to provide it while expanding your customer base seamlessly and getting targeted traffic funneled to your online business.
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July 1st, 2006
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.
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July 1st, 2006
Just ask!
You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site.
What is the benefit to you?
You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your customers’ needs. You can ask questions like:
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July 1st, 2006
Yes, I admit it - I hate asking for referrals - don’t you? Be honest. Doesn’t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?
If you’re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you’re selling a multi-level marketing opportunity.
(1140 words, estimated reading time: 4:34 ) read the full post...
July 1st, 2006
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