There’s a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.
And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?
Say, I’m making $5000 - no make that $15,276 a month from AdSense on my sites. And now I’m going to sell all my secrets on how to do that for $67 or $97 or whatever.
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Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).
Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.
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It’s difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly achieves mass exposure and logically it’s fair to attribute a first position ranking to gaining access to the masses.
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We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.
If site A links to site B, a percentage of Site A’s Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.
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Protecting Your Search Engine Rankings
by: Karen Martin
Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.
The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.
Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”
You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.
The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank” which is represented by a sliding green scale on the Google toolbar.
Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.
There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.
Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.
Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.
Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text - splat! the page is penalized.
The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is gray, and you have placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the background color of the page - ever!
Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called “Keyphrase Density” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.
This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you?cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic, and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.
It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off page” elements, such as link popularity, that cannot be stolen.
To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.
Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.
P.S.
If you’ve enjoyed this article, please be sure to forward it to a friend.
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About The Author
Karen Martin is the Sub-Editor of ‘The Internet Affiliates Resources Directory’ where subscribers have the opportunity to have their Affiliate programs promoted absolutely free and on a permanent basis. To get the details & Free sample subscription send a Blank email to: bizzyman@auto-responder.co.uk Unsubscribe with one click. You have my full permission to ‘Steal’ the above article which may be freely distributed in your E-zine, on your web site or in your e-book provided this entire resource box is kept intact. If featured a sample copy of your E-Zine would be appreciated. Thank you.
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Guidelines to Submit your site in Various Directories
by: Manish Mathukiya
In the world of website promotion directory submission is very very important due to following reasons.
[1] they will provide you strong back links
[2] improve your popularity
[3] generally they are permanent linking.so you will not see your URL dancing in SERPs
There are some common rules for directory submission.follow these rules before you submit your site.other wise your site may be rejected by editors.the rules for submit your site in directories are..
[1] They never accept mirror sites.
[2] Sites with overlapping and repetitive content will not accepted.
[3] They generally don’t accept sites that redirects on other link.
[4] Sites with ‘Under construction’ status will not accepted
[5] Affiliate/referral links generally not accepted.
[6] Don’t use promotional language.
[7] Don’t write your title with all words in CAPITAL
[8] submit your site in appropriate categories
Some of Top Directories
We can say dmoz is father of all other directories.your site will include in about 1200 other web directories including google.you will see in boost in your PR once your site accepted in dmoz.These ODP links are treated like gold by Pagerank™. It doesn’t even matter what the individual PR of the category page is. I have seen sites gain a large PR boost on the toolbar as soon as Google updates it’s directory with the latest one from dmoz.org
[2] http://zeal.com/
If you site is non commercial type than you can submit your site to Zeal.com. which is actually a Looksmart directory.just like Google obtains results from ODP, Looksmart obtains it’s non-commercial listings from the Zeal web directory other wise you have to submit your site in looksmart directory which is paid option
like zeal if your site is non commercial type than only you can submit your site here other wise there is paid option available.
Become an editor to add your site.paid inclusion option also available click here to know more>>http://www.joeant.com/suggest.html
[5]ttp://www.gimpsy.com/gimpsy/searcher/suggest.php
Only paid option is available to submit your site
[6] http://www.goguides.org/info/addurl.htm
Only paid option is available to submit your site
[7] http://www.skaffe.com/info/addurl.htm
Become an editor to submit your site in Skaffe or paid inclusion option is available.
[8] http://www.wowdirectory.com/
You can submit your site here both free as well as paid inclusion(for fast and guarenteed review) are available.
I have created a Large list of web directories you can visit it here>> http://seo-resources.inetzeal.com/
For more info about my Directory submission services service>> http://directory-submission.inetzeal.com/
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About The Author
Manish Mathukiya Is webmaster Of Inetzeal SEO Services (http://inetzeal.com). He offers various services like Directory submission (http://directory-submission.inetzeal.com/). Link Building and other SEO services
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Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
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Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion plan make sure you have a clear understanding of how to perform them effectively because if you are not aware of how to do something right, it could possibly backfire and work against you.
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Ever see a website that seems to speak a foreign language…in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
Start With The Obvious
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Basic SEO Article - Focusing on Quick Optimization Techniques For The Newbie
by: Brad Callen
Basic On-Page SEO
On-page optimization is often ignored by the top sites on Google - after all, who cares about a few percentage points when you can literally buy your way to the top of the search engine result pages (SERPs) with a bucket-load of inbound links?
Today I’ll discuss a bit about why, contrary to common practice, why on-page SEO is so important and then tell you how you can quickly optimize your web pages even if you have very little time!
On-Page SEO - The Benefits
A lot of webmasters (including some self-proclaimed SEO experts) claim that on-page optimization is obsolete - that the only thing that matters is off-page optimization (i.e. link building).
So is that true?
Actually, like most SEO hype, there’s some truth involved. Inbound links have become the overwhelming determining factor in a website’s search engine rankings, but theres more to the story then that.
Why bother with On-Page SEO?
Here are just three reasons off the top of my head:
• With everyone chasing after links, the playing field is leveled somewhat. This means that well-optimized pages will have a better chance of ranking higher if they might not beat the top websites on link count (but come close nevertheless).
• Because of keyword spamming, search engines paid more attention to links. Now, because of link-spamming, search engines are moving back towards paying more attention to other ranking factors, including on-page optimization.
• Over 90% of your competition probably doesn’t know how to optimize their web pages, or are doing it wrong, or are probably committing some sort of search engine spamming, so that you can immediately place yourself within the top 10% of your niche by just spending a few minutes on each page and getting things done right (or hiring someone to do it for you if you have a huge site).
I’ll be honest. No one knows exactly how important on-page optimization is. Of course, you should still be paying a great deal of attention to link-building, but the key is this - link-building is a long-term process, whereas on-page optimization a short, one-time thing. With its obvious ranking benefits, why wouldn’t you be optimizing your web pages?
On-Page SEO - A Quick Tour
Before I go over the techniques, I want you to remember these things:
Search engine optimization is a lot about doing things in moderation - you can’t do too little of it otherwise your pages won’t rank at all, and if you go too far (and start spamming the search engines), you’ll get your website banned and essentially kiss your online business goodbye.
Secondly, before you are optimizing a particular page, make sure you write down a short list of core keywords for that page. This is extremely important - search engines rank pages, not websites, so all your efforts should be directed towards making sure individual pages rank best for their own primary keyword.
Title Tag
The Title tag is where most webmasters make serious mistakes (in case you didn’t know, the Title tag contains the text that you see on the top of your browser window). Now the best way to write a Title tag is to make sure that you get your best keywords for that page in there. Don’t bother with words that are not needed, such as “and” or “the” - stick with your core keywords.
Using the example of a website owned by a professional resume writer looking to start their online business, for the home page you would probably use the following Title tag:
“Professional Resume Writer | Guaranteed Resume Writing”
Not only do you have your core keywords in there, you have also managed to combine them in one line without using the needless words like “and” and “the”.
Of course, you can always go too far and stuff the Title tag with as many keywords as possible. If you are thinking about doing that, DON’T! That sort of optimization will land you into trouble with the search engine algorithms, which automatically flag any website that uses spammy optimization techniques - and once you are “red-flagged” like this, you’ll be going down, not up in the rankings.
The next step is to take care of all your header tags.
Header Tags
Also known as H1 and H2 (and so on) tags, the header tags in your page give the search engine spiders an idea of how your page is structured. Therefore, if you can put in important keywords that are relevant to your page’s content in the header tags, the search engine will then “know” that this particular page contains information on topics relating to those keywords - thus helping your page rank better for those keywords.
It’s actually simpler than it sounds. Sticking with the “Resume Writer” website, let’s suppose you have a page that’s titled “How to write a Resume” (bear with me here). Now, you might have two sections on that page - an article on resume writing and general resume writing tips. Now instead of lumping it all together, here’s what you could do:
• H1 tag for the page heading - including a variation of the Title tag
• H2 tags for both sections - “Resume Writing” and “Resume Writing Tips” in this case.
Textual Tags
When a search engine spider is scanning a page, it’s looking for several factors to determine what is important and what’s not. In particular, it looks for text tags - bold, underline or italics, to help it rank the page. Why?
Quite simply, the search engine spider is programmed to “think” that any text that is put in bold, italics or underlined is considered important information by the user, and therefore it “might” be important. This is where bullet points come in handy as well.
I said “might” be important because search engine spiders have very sophisticated algorithms that look at hundreds of other factors, including the relevance of the surrounding text.
So if you concentrate on putting bold or italics tags around your core keywords (while maintaining a natural flow of content), you will be directly improving the chances of a search engine spider ranking that page higher for those keywords.
Similarly, if you have an important list of points that you want to emphasize (or perhaps summarize), you could put them in an ordered (numbered) list or just a plain bulleted list on your page - this will set that portion of text apart and alert the search engine spider that this text is more important.
The Image Tag
This is an interesting tag because it’s not that widely-used, and when some webmasters do use it they tend to stuff the tag with keywords in a futile attempt to influence search engines.
The Image tag is supposed to help the search engines “read” into what the image that you are displaying is about - thus the need to plug in your relevant keywords into the tag. Note that if your image is, let’s say, a picture of a hiking resort and your website is an adventure tours business, then you might plug in keywords that relate to hiking resorts - remember to focus on the core keywords for that page and not just the website on the whole.
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About The Author
Brad Callen - SEO Professional, owner of http://www.seoelite.com and Internet Marketing Consultant for http://www.Textlinkbrokers.com . Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com
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