Web Promotion Articles

How to Choose an Internet Marketing Strategy on a Shoestring Budget

An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of the marketing strategies you need to employ can be done for free if you are willing to put the time and legwork into getting them established. It really is the best way to go if you want to save money. Consider the following suggestions for getting your website noticed by Web surfers worldwide.

Add comment June 27th, 2006

Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!

A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Joint ventures maximise the possibility of beating your online competition. Here are 8 exciting ideas which will show you how profitable joint ventures can really be.

Add comment June 27th, 2006

RSS Directory Submission: The Key to Blog Promotion

According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. If you own a blog, how are you going to promote it in order to stay ahead of the competition?

Fortunately, there is a simple, yet very effective method: RSS directory submission. Submitting your RSS newsfeed to specialized news directories benefits your site in several ways.

Add comment June 27th, 2006

Vote for Your Own Website - Nobody Will Mind

OK boys and girls. Today we’re having a pop quiz.

I heard that groan. Don’t worry. This will be over in a matter of seconds.

Q1: “__________” is King.

Q2: Link “____________” and link “____________” matter oodles to Google.

The answers are provided in the following…

Are you hearing a lot of talk from marketers about writing and submitting artic|es to art:cle directories and other ezine publishers? I knew you were. There’s been a glut of articles on writing articles. For good reason.

Add comment June 27th, 2006

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:

• There are 7 new people on the Internet every second.

• Every 4th person online is buying something right now.

• One billion dollars in e-commerce transactions will be conducted this month.

• Over one trillion dollars in e-commerce business will be generated this year.

Add comment June 27th, 2006

Do You Need to Marry The Daughter?

For the sake of this article let’s forget about search engines, paid leads and your own affilate programs. Let’s concentrate instead on pro’s and con’s of putting much effort into recruiting downlines in those multi-level “viral” programs that are intended to help you promoting.

We are talking about services that will be showing show your ads to other people (like link exchanges), or your sites (traffic exchanges, autosurf program etc.), or let you send emails to people (opt-in lists etc.), and you will get more of that if you recruit people to your downline.

Add comment June 27th, 2006

Free Traffic - Seven Ways

Free Traffic - Seven Ways

 by: Steve Gillman

Free traffic? The other day I saw that someone had been putting post-it stickers with the name of their website on bus stop benches and telephone poles. How many ways can you get free web site traffic? Who knows, but here are seven ways to get you started.

1. Online classified advertisements. Search “free advertising” or “free ads”, and you’ll find there are many places that you can advertise for free. Few of them seem to be of any value, but I have been using two that work well. Place a few ads, then check your reports to see if they are bringing in traffic. Start regularly using the ones that deliver.

2. Link exchanges. Link exchanges with other web sites help you get free traffic in two ways: traffic directly from the other site, and traffic from the search engines, because the link helps your ranking with them. Find sites that have a theme similar or related to yours, and send out nice e-mails suggesting an exchange.

3. Post in discussion forums. This can be a great source of traffic for some sites. You just talk about things of interest to you, and get free traffic to your web site (always sign off with a link to your site). If you link to subscription pages for newsletters or e-courses you offer, you’ll get repeat visits from the traffic. Don’t spam, or you’ll be kicked out but true participation makes a relevant link okay in many forums.

4. Search engine submissions. Don’t wait for search engines to find you. Automatically submit to 15 of them at www.freewebsubmission.com. You can also submit manually to Google (www.google.com/addurl.html). Ultimately, search engines will be some of your primary sources of free traffic.

5. Submit to directories. First do a search for niche directories for the topic of your website. Type in “directory + online games,” or whatever your site is about. Many general directories also accept submissions for free. The value of directories is not direct traffic, however (you won’t get much). The value is in the links, which help your ranking (and therefore traffic) with the search engines.

6. Write and submit testimonials. If you love an e-book or other online product, tell the author, and let her know she can use your testimonial. Of course, mention that you’d appreciate it if she left the link to your site (under your name) active. Good testimonials are valuable, and you’ve probably seen them with a name and link attached.

7. Submit articles. This is one of the best ways to generate free web site traffic. In fact, it’s why I wrote this. An article is valuable because of the “resource box,” or “about the author box” at the bottom, where there is always a link. If I leave you intrigued, and wanting more, you might click through. This is a great way to generate free traffic.

Add comment June 27th, 2006

Choosing your Meta-Keywords

Introduction

This article assumes you already know what a ‘meta-tag keyword’ is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.

As you should already know keywords contained within your websites’ meta tags are extremely important in allowing search engines to determine the content of your web pages. In order to make sure that these keywords are bringing your site up within Search Engine Results Pages (SERPS) and driving visitors to your site, the most important factors in determining your keywords are:

Add comment June 27th, 2006

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website.

This supposed "must have", so the theory goes, is necessary because the search engines look at links to your website from other sites. The search engines then rank the importance of your site based upon the number of inbound links to you. The more inbound links, the higher the ranking on the search engines. Or so the common wisdom would dictate.

Add comment June 27th, 2006

Validating Web Page Code For Better SEO

Validating Web Page Code For Better SEO

 by: Jamey Perkins

Should we validate our web page code?

Let me start by asking one simple question. Would you turn in a resume to the job of your dreams, without spell checking it? If the answer is anything but no, then move along please, this article won’t interest you. For those of us that would say yes, we must ask ourselves why we would not validate our web pages before turning them loose to the search engine spiders?

W3C the World Wide Web Consortium has set standards for a reason. It is so that there can be protocols and guidelines called W3C recommendations, set to ensure long term growth of the Internet. What does that mean to you? It means that the W3C is looking out for us. The want to make sure that some genius doesn’t come along and completely revamp the way a browser looks at a web page, hence making ours unreadable. It also provides us a means of writing code that will look the same, or very similar across several browsers.

How does code validation effect search engine optimization?

It effects search engine optimization for many reasons. Foremost, it provides easy to read code for the “spiders.” Most search engine spiders are programmed to read code according to W3C. Although search engines are pretty good about overlooking most of our common errors, we are also pretty good about putting out some pretty sloppy code. What happens to our web page, if a spider comes across a tag that it doesn’t recognize? There is a good chance that it may skip that section of the page, or even worse, move away from the page completely.

What are the benefits of validating the code?

Aside from just putting out a piece of work that is correct. It shows an interested person, that you do things right, and you take pride in your work.

Here are some other things.

* It ensures that your code conforms to the World Wide Web Consortium recommendations

* Less chance that your visitors will run into problems with your web pages, because of code errors

* Makes file sizes smaller and more easily understood by search engine spiders, thus making your website easier to index

* Making sure that your site is Indexed the way you intend, ensures that you get the search engine ranking that you deserve

* Enables visitors to experience your website in many browsers, the same way you see it

Ok, so how do we validate our pages?

After you have designed your page, and you think that you have it correct, make sure that you have declared a doctype. Here is a list of recommended doctypes.

Next, you can go to many different places online to have your code validated. If you are using an editor, such as Dreamweaver, some versions even have a built in validator. I prefer validate directly from the W3C. Once you are validated, you get a nifty little icon, like the one below, from them to show that you have validated.

Add comment June 27th, 2006