Archive for June 26th, 2006
If you have been a webmaster for more than a week, you’ve surely heard the saying “Content Is King”. And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
Why Adding Fresh Content Regularly Is So Important
Adding new content to your website on a regular basis is the key to your online success for several reasons:
(783 words, estimated reading time: 3:08 ) read the full post...
June 26th, 2006
Paid URL Inclusion
by: Karen Martin
There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.
The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.
A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.
The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine’s index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.
It’s easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.
First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.
Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.
One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
The most important factor in deciding whether to use paid URL inclusion is to decide if it’s a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?
If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.
You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.
Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.
As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.
P.S.
If you’ve enjoyed this article, please be sure to forward it to a friend.
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About The Author
Karen Martin is the Sub-Editor of ‘The Internet Affiliates Resources Directory’ where subscribers have the opportunity to have their Affiliate programs promoted absolutely free and on a permanent basis. To get the details & Free sample subscription send a Blank email to: bizzyman@auto-responder.co.uk Unsubscribe with one click. You have my full permission to ‘Steal’ the above article which may be freely distributed in your E-zine, on your web site or in your e-book provided this entire resource box is kept intact. If featured a sample copy of your E-Zine would be appreciated. Thank you.
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Permanent link to this post (1344 words, estimated 5:23 reading time)
June 26th, 2006
Another important component of search engine optimization is the use of site maps. If you want visitors — and search engine spiders — to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you’ve been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
(451 words, estimated reading time: 1:48 ) read the full post...
June 26th, 2006
SEO #2: On-page optimization
by: Ahmed Omran
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!
On-page optimization
1) Now we have selected the keywords that we want to optimize for. If you remember from yesterday, the keywords we selected were yo mama joke, blonde joke, and joke online prank.
2) The first part of optimizing your website is to pay close attention to the title on your webpage. The title which appears at the top of the internet explorer page is essential to ranking well in search engines. You must choose a title that contains the MAIN keywords that you want to optimize for. Here is a list of possible titles and which one works BEST.
A. Welcome to our website! (This title doesn’t contain any of the main keywords and is the worst thing you can put. DO NOT use this!)
B. yo mama joke blonde joke and joke online prank (Although this title contains the keywords it contains too much words and makes no sense to the visitors. DO NOT use this!)
C. Yo Mama Joke | Blonde Joke Online (As you can see there are less words and I have replaced one of the “ands” with a “|”. I have also combined words. This keyword rich and understandable title is what you SHOULD USE!)
3) The second step in on-page optimization is making sure you have meta-tags on your page. The description part of your meta-tags are used by google so make sure to include a good description of your website and throw in the MAIN keywords that you want to optimize for. Here’s an example description:
“A website bringing you lots of jokes including yo mama joke, blonde joke, joke online prank, and more.”
If you want a free meta-tag generator then visit:
http://www.htmlbasix.com/meta.shtml
4) The third step is the BODY of your webpage; if your webpage has a good keyword density then you will rank well. Keyword density is the number of times a keyword is used in your page. Let’s say your webpage has 500 words and you use the keyword “yo mama joke” 25 times then you have a keyword density of 5%. A keyword density of 5-10% is good. So you should try to throw in your MAIN keyword a few times every now and then BUT make sure it makes sense because people will be visiting your website!
5) Now there are many other factors that will help you to rank well in search engines. These factors are header tags, header tags, Bolding, italicizing, underlining, and image tags. If you include your keyword in a tag then you will tell the search engines that this keyword is important and you will boost the strength of that specific keyword. Using the keyword in tags and bolding, italicizing, etc will also give the keyword strength.
Last tip for the day is that search engines read pages from the top left hand side of the page to the bottom right hand side of the page. So make sure that your MAIN keywords are at the top of the page as well as at the bottom.
Tomorrow I will teach you to Get Listed In Google in Under 24-Hours! This will be an exciting day for you I promise!
If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I’m there if you need any more help also.
Permanent link to this post (656 words, estimated 2:37 reading time)
June 26th, 2006
Internet Business: 10 Important Creative Ways To Get New Product Ideas
by: I-key Benney, CEO
Creativity is one of the most important keys to success in any business.
If you want to succeed in any business, you have to be more creative and pragmatic.
Below are a few internet business secrets on how to generate new product ideas:
1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
2. Find out what’s the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that’s related to the current hot trend.
3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that’s already out there and improve it.
4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product.
5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.
6. Reincarnate an older product. Maybe you have a book that’s out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.
7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.
8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.
9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.
10. You could create a new market for your existing product. For example, if you’re selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.
May these internet business secrets help you to make a lot of money.
Warmly,
I-key Benney, CEO
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About The Author
I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”, (internet income opportunity) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
Mscsrrr Millionaire Secret Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”
mscsrrr.com
mscsrrr3@yahoo.com
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Permanent link to this post (491 words, estimated 1:58 reading time)
June 26th, 2006
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?
If you don’t know the answer to some or all of these questions you are effectively operating a website blind.
(630 words, estimated reading time: 2:31 ) read the full post...
June 26th, 2006
(A Reflective look at the little search engine that soared!)
All knowing, all seeing, ever present!
Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. All the while, cementing its position as the only real facilitator of the world’s collective intelligence.
Can you remember a day when you have not Googled?
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June 26th, 2006
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would “go the extra mile” just to have the chance to demonstrate their products to people in their own home.
Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it?
(1268 words, estimated reading time: 5:04 ) read the full post...
June 26th, 2006
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!
Analyzing the Top Ranked Website on Google
(398 words, estimated reading time: 1:36 ) read the full post...
June 26th, 2006
It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. It will offer its users 1GB of memory space. Now that is a lot of space for anybody to have.
Now an email storage war has begun. MSN, Yahoo and Askjeeves have all offered their free subscribers extra memory to make them stay loyal to their service. Yahoo went from 4 Mb to a 100 MB; Askjeeves has upgraded to 125 MB and MSN has moved from 2MB to 250 MB!
(388 words, estimated reading time: 1:33 ) read the full post...
June 26th, 2006
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