Archive for June 25th, 2006
Increasing Web Traffic To Your Site
by: Viojieley Gurrobat
Having an attractive and great looking web site is only half the battle. You need people to visit your site to make it valuable.
If you are business owner, you have probably been confronted with the problem of having to choose which marketing strategy to use. You have perhaps continuously leaped from one marketing idea to the next in the hope of making greater sales and greater site visits. But the measure of real success depends really on the how you have created your marketing tool not merely on your choice of strategy. Surely, using posters can be better than flyers depending on your type of business. But your choices of words and content will still be the determining factor whether your target customers will patronize your products or services.
Increasing revenue for online businesses is quite easy. There are a few things you need to consider when driving traffic to your site as you probably know by now that the more traffic you have to your site the more money you will have. Hence, to increase traffic to your site, take note of the following considerations: utilize data feeds, blogs and e-books. Data feeds are used for creating a specific content page listing of each product and their descriptions and prices. They are specifically good for getting search engine traffic as they list detailed information about the product that people are looking for.
Blogs, on the other hand, have been used by many businesses for quite a while. It has been one of the most loved marketing strategies of people and search engines because they offer readers new information in an easy-to-read layout and in an entertaining manner. Equally, e-books can be used to dramatically increase website traffic. E-books are usually messages in PDF format that contains a business promotional message. You have to keep in mind though that before you create your own e-book you have to create an effective reason why recipients would like to pass it along to their friends and colleagues. If you can effectively create this reason, then it will be easier for you to campaign your products or services.
Nevertheless, having the right website design and the getting graphic designer is crucial in boosting the success of a business. There are many tips that different graphic designers offer to businesses. As far as your web site is concerned, it is up to you to choose which you think will work for you and which will not. Hence, the bottom line for success will still depend on good content and hard work.
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About The Author
Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun. For comments and suggestions kindly visit http://www.graphicdesignsunlimited.com.
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Permanent link to this post (467 words, estimated 1:52 reading time)
June 25th, 2006
Are you considering a search engine promotion campaign to improve your website’s search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?
Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
(998 words, estimated reading time: 3:60 ) read the full post...
June 25th, 2006
At present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet. With so many competitors around, you sure have to use every conceivable method available to promote your website.
Newsgroups can be very powerful tools in your web promotion endeavor if you use them actively.
What is a Newsgroup?
(1201 words, estimated reading time: 4:48 ) read the full post...
June 25th, 2006
Submit Articles - Where to Find Article Submission Sites?
by: Richard Bean
You heard that articles are one of the best ways for your web site promotion. So, you written a few good, interesting and informative articles and now what? Off course, you need to submit your articles to free article directories, web sites which allow free article submission, and your articles will become visible to wide audience.
Off course, if you want the best results you need to submit them on many places. If you find a lot of good article sites, the more constant traffic you will receive. How to find where you can submit your article?
There is a several ways:
1. You can try with Google, Yahoo or some other search engine. If you type some general search term, like “article”, you will get about 847,000,000 results. There is no that much article directories. Most of the search results are completely irrelevant for you.
2. You can try with some more specific phrase. Most of article sites has “submit article” link. If you type “submit article” phrase to Google and search, you will get much better results. Now, there are “only” 3,920,000 search results. There is a problem because some web sites have “Add your article” link instead of “Submit Article” or some different phrase. It is very difficult to guess all that phrases and almost impossible to craw through a millions of Google search results.
3. The pretty good way is to follow what successful people do. Browse through www.articles.com, especially through categories that are interesting for you. Try to find articles with a lot of views and writers that are submitted a lot of articles. These writers are probably experts with a lot of experience and they know where to submit articles. How you will find out what they already know? Simply, copy caption of some their popular article, and paste it in Google phrase search. Google will return search results with sites that contain this article. 
4. The third way is much better than first two, but it also has a lot of failings. Ideally, you need complete, correct and fresh information without loosing your time. There is a free article sites master list at http://www.beansoftware.com/Article-Sites-Master-List.aspx . The list is updated daily and contains not just URLs of article sites, but also Google Page Rank (importance of web page, used by Google to calculate a position in search results) and Alexa traffic information (popularity of web site).
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About The Author
Richard Bean is owner of Bean Software (www.beansoftware.com) company, which offers .NET Database Search Control. Also, he write an ASP.NET tutorials and articles useful for webmasters generally.
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Permanent link to this post (445 words, estimated 1:47 reading time)
June 25th, 2006
If you spend much time reading the various webmaster forums, you’re no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.
What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a word, moderation.
(495 words, estimated reading time: 1:59 ) read the full post...
June 25th, 2006
Free Website Promotion Tactics
by: Jo Han Mok
Is there such a thing as free website promotion? Is that even feasible?
It’s a definite yes! Your new website can get huge traffic in no time thanks to free website promotion tactics.
How does this free website promotion work? What are things to be done?
1. List your website.
Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this easy step. Just don’t forget to prep your website and make it optimised for a higher chance to get accepted in your directory of choice.
2. Join your forums.
One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you can easily attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media to drive massive traffic to your website. 4. Write an article. Write a article relevant to your website with useful information for anyone interested in the topic. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free promotion for your website.
5. Be friendly online.
You need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
6. Let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!
7. Make a banner ad.
Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!
When you make a website, you need not pay anything to promote it if you are willing to devote a little time working on the tactics discussed above.
Copyright 2006 Jo Han Mok
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About The Author
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash!
http://www.MasterWordsmith.com
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Permanent link to this post (423 words, estimated 1:42 reading time)
June 25th, 2006
Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
(579 words, estimated reading time: 2:19 ) read the full post...
June 25th, 2006
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn’t always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how this useful tool will help you in your quest to achieve a top listing within Google. Just as an addendum, we use these tools on a daily basis to achieve top 10 listings for our web properties.
(403 words, estimated reading time: 1:37 ) read the full post...
June 25th, 2006
Many of us who build websites get in the habit of using the Overture “Keyword Suggestion Tool” to do keyword research. It’s convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.
1. Singular and plural forms are lumped together. I once optimized a site for “mountain hiking” based on the search traffic indicated by Overture. I later discovered that over half of that traffic was actually for “mountains hiking.” Unfortunately, the search engines don’t lump singulars and plurals, so those searchers didn’t find their way to my site.
(326 words, estimated reading time: 1:18 ) read the full post...
June 25th, 2006
Pixel Advertising
by: Neville Ridley-Smith
What’s the latest way to promote your website? Pixel advertising!
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came up with the idea of selling pixels via his website http://www.milliondollarhomepage.com/
No-one could have predicted the amazing results. Within the last month he has sold over $250,000 worth of pixels!
The rationale is actually quite sensible and relies on a catchy idea and viral marketing.
The goal of marketing is to get your product in front of as many eyeballs as possible. The Million Dollar Homepage succeeds at this admirably. People see the website and are so amazed at how ridiculous it is that they tell their friends about it either through online forums or email. The meme spreads and soon enough, the site is receiving a huge amount of traffic.
Now a virtuous circle ensues. Because the site is getting lots of traffic it makes the pixels even more valuable. Pay $100 for a square of pixels and you’ll instantly have your ad in front of many people. Thus more pixels are sold which leads to more amazement at how successful the site is which leads to even more publicity. And so it goes.
Anything successful is bound to have imitators and this case is no exception. Many other websites have sprung up selling pixels at different rates.
One interesting imitator http://www.mostexpensivepixelontheinternet.com/ takes the idea to its logical conclusion. How much are people prepared to pay for a single pixel? The site is auctioning off a single pixel, thus letting the market decide.
Is it worth it to advertise on the Million Dollar Homepage? The case study available on the site seems to suggest it is.
Will it be long lasting or just a fad? At this point in time, it seems like pixel advertising is here to stay.
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About The Author
Neville Ridley-Smith has been a web developer for 8 years - helping major corporations with their web development and launching several internet ventures.
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Permanent link to this post (342 words, estimated 1:22 reading time)
June 25th, 2006
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